Engineering – Telecommunications Engineering Assignment 8 of Comm 202

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Very Important:

– Do not exceed 1000 words.

– Make sure it aligns with the Rubric

Instructions

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Assignment 8: Media Roles in Society

Objectives:

In completing this paper, you will 

· Identify four roles the media performs in our society.

· Analyze media influences on social, political, economic, and cultural behaviors.

· Explain how different technological transitions have shaped media messages.

Skills: 

This paper will give you a chance to  

· Practice self-awareness by critically analyzing the role of mass media in your life.

· Describe what you have learned about the importance of mass media in today’s society.

Background:

As you have learned in this course, mass media fulfills several societal roles. One obvious role is entertainment. Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism. Media can also provide information and education. Information can come in many forms, and it may sometimes be difficult to separate from entertainment. Another useful aspect of mass media is its ability to act as a public forum
 to discuss important issues. Similarly, media can be used to monitor government, business, and other institutions.  

Activity:

Before you begin this assignment, review all the course materials again, especially Chapters 1 and 2 of Saylor’s 
Understanding Media and Culture. 

A. Ponder what you have learned about these four basic roles that media fulfill in society:  

· Entertaining,  

· Educating and informing 

· Serving as a public forum 

· Acting as a watchdog 

B. Choose a radio show, television broadcast, video, internet site, newspaper, podcast, or other form of mass media that you would like to write about for this paper.  

C. Briefly summarize a specific episode, article, etc., from the radio show, television broadcast, video, internet site, newspaper, podcast, or other form of mass media that you chose.

D. Answer the following questions. Each response should be a minimum of one paragraph.   

· To which of the four roles that media plays in society does your selection correspond? Explain. 

· Why did the creators of this specific message present it in this particular way and this particular medium? Explain. Did this message appeal to you? How and why?

· What events have shaped the public’s adoption of your chosen medium?  

· How have technological transitions shaped the industries involved in the medium you have selected? 

· How has your selection personally shaped you? 

Requirements:

1. Do not simply answer the prompts. Write a thoughtful, thorough 3-4 page (up to 1,000 words), double-spaced paper (excluding the APA-style title page and reference page[s]) in 12-point, Times Roman or similar serif font, with all the basic components for a beginning, middle, and end.

· The
 introductory paragraph(s) should contain a thesis that summarizes your main idea or position on the question posed to you in the assignment prompt. What is the point you intend to make in your answer?

· The middle paragraphs should provide information, examples, and details to support your main idea or position. This is where you should show use 
because statements and detail what you know or think about the topic.

· The concluding paragraph(s) should summarize the major points that you raised about your main idea or position on the topic. 

2. Support your comments with relevant quoted, paraphrased, and summarized information from your research.

· Use 

APA-style in-text citations
 to cite the sources of the information that you used in assembling ideas for your argument.

· Create a matching 

APA reference list 
at the end of the document.

NEW: COMM 202 Refresh ’23 Assignment 8 – Final

Paper Grading Rubric
Course: COMM 202 7382 Media and Society (2248)

Purpose &

Themes
Exceptional
15

points

Competen

t

12.75 points

Meets
Minimum
Requirements
11.25 points

Needs

Improvement
9.75 points

Does Not
Meet
Requirements
0 points

Criteri

on

Score

Purpose &

Themes

:

Summarize

s a

specific

episode,

article,

etc., from

a radio

show,

television

broadcast,

video,

internet

site,

newspaper

, podcast,

or other

form of

mass

media of

the

student’s

choice. (15

points)

/ 15

Demonstrate

s the

creative

and

criti

cal

thinking of

human

endeav

or

with a

response to

the

prompt(s) for

the

introduction

paragraph(s

that is on-

topic and

makes the

essay’s

themes,

central point,

or thesis

readily

apparent

Demonstrate

s the

creative and

critical

thinking of

human

endeavor

with a

response to

the

prompt(s) for

the

introductory

paragraph(s)

that is on-

topic and

makes the

essay’s

themes,

central point,

or thesis

generally

apparent

Demonstrate

s the

creative and

critical

thinking of

human

endeavor

with a

response to

the

prompt(s) for

the

introductory

paragraph(s)

that is on-

topic but

may not

make its

themes,

central point,

or thesis

clear

Demonstrate

s the

creative and

critical

thinking of

human

endeavor

with a

response to

the

prompt(s) for

the

introductory

paragraph(s)

that is on-

topic and/or

that lacks

readily

apparent

themes,

central point,

or thesis

Work did not

meet

assignment

requirements

or was not

submitted

12/2/24, 9:37 PM Submit: Assignment 8, Final Paper: Media Roles in Society ~ due Sunday (note day!), Week 8 (12/8) – COMM 202 7382 Media and …

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688705&grpid=0&isprv=0&bp=0&ou=1277636 1/8

Purpose &

Themes
Exceptional
15 points

Competent
12.75 points

Meets
Minimum
Requirements
11.25 points

Needs
Improvement
9.75 points

Does Not
Meet
Requirements
0 points

Criterion
Score

Elaboratio

n: Explains

four roles

that

media

perform in

contempor

ary

society.

(15 points)

/ 15Demonstrate

s the

creative and

critical

thinking of

human

endeavor

with a

highly

detailed

response to

the

assigned

prompt(s)

that includes

multiple

appropriate

and

effective

examples

and

explanations

of specific

roles

that

media

perform in

contemporar

y society

Demonstrate

s the

creative and

critical

thinking of

human

endeavor

with a

response to

the assigned

prompt(s)

that includes

appropriate

and

generally

effective

examples

and

explanations

of specific

roles that

media

perform in

contemporar

y society

Demonstrate

s the

creative and

critical

thinking of

human

endeavor

with a

response to

the assigned

prompt(s)

that includes

at least some

appropriate

and

generally

effective

examples

and

explanations

of specific

roles that

media

perform in

contemporar

y society

Does not

demonstrate

the creative

and critical

thinking of

human

endeavor

with a

response to

the assigned

prompt(s)

that includes

enough

sufficient or

appropriate

examples

and

explanations

of specific

roles that

media

perform in

contemporar

y society to

meet the

required

minimum

assignment

length

Work did not

meet

assignment

requirements

or was not

submitted

12/2/24, 9:37 PM Submit: Assignment 8, Final Paper: Media Roles in Society ~ due Sunday (note day!), Week 8 (12/8) – COMM 202 7382 Media and …

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688705&grpid=0&isprv=0&bp=0&ou=1277636 2/8

Purpose &

Themes
Exceptional
15 points

Competent
12.75 points

Meets
Minimum
Requirements
11.25 points

Needs
Improvement
9.75 points

Does Not
Meet
Requirements
0 points

Criterion
Score

Audience

Awareness

:

Describes

events and

technologi

cal

transitions

that

shaped a

specific

mass

medium

and its

adoption

by the

public. (15

points)

/ 15Demonstrate

s the

creative and

critical

thinking of

human

endeavor

with a

response to

the

assignment

questions

that includes

multiple

highly

detailed,

appropriate

and

effective,

specific

events and

examples of

the

technologica

l transitions

that have

shaped a

specific mass

medium and

its adoption

by the public

Demonstrate

s the

creative and

critical

thinking of

human

endeavor

with a

response to

the

assignment

questions

that includes

generally

appropriate

and

effective,

specific

events and

examples of

the

technologica

l transitions

that have

shaped a

specific mass

medium and

its adoption

by the public

Demonstrate

the creative

and critical

thinking of

human

endeavor

with a

response to

the

assignment

questions

that includes

at least some

appropriate,

specific

events and

examples of

the

technologica

l transitions

that have

shaped a

specific mass

medium and

its adoption

by the public

Does not

demonstrate

the creative

and critical

thinking of

human

endeavor

with a

response to

the

assignment

questions

that provides

enough

appropriate,

specific

events and

examples of

the

technologica

l transitions

that shaped

a specific

mass

medium and

its adoption

by the public

Work did not

meet

assignment

requirements

or was not

submitted

Synthesis
Exceptional
20 points

Competent
17 points

Meets
Minimum
Requirements
15 points

Needs
Improvement
13 points

Does Not
Meet
Requirements
0 points

Criterion
Score

12/2/24, 9:37 PM Submit: Assignment 8, Final Paper: Media Roles in Society ~ due Sunday (note day!), Week 8 (12/8) – COMM 202 7382 Media and …

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688705&grpid=0&isprv=0&bp=0&ou=1277636 3/8

Synthesis
Exceptional
20 points

Competent
17 points

Meets
Minimum
Requirements
15 points

Needs
Improvement
13 points

Does Not
Meet
Requirements
0 points

Criterion
Score

Synthesis:

Synthesize

s why

media

messages

succeed

with target

audiences.

(20 points)

/ 20Draws

significant,

accurate

conclusions

about the

importance

of mass

media for

audiences,

which

demonstrate

the creative

and critical

thinking of

human

endeavor

Draws some

significant,

accurate

conclusions

about the

importance

of mass

media for

audiences,

which

demonstrate

the creative

and critical

thinking of

human

Does not

draw enough

significant,

accurate

conclusions

about the

importance

of mass

media for

specific

audiences to

reflect the

creative and

critical

thinking of

human

endeavor

Does not

draw

significant or

accurate

conclusions

about the

importance

of mass

media for

specific

audiences

that reflect

the creative

and critical

thinking of

human

endeavor

Work did not

meet

assignment

requirements

or was not

submitted by

deadline

Reflection
Exceptional
20 points

Competent
17 points

Meets
Minimum
Requirements
15 points

Needs
Improvement
13 points

Does Not
Meet
Requirements
0 points

Criterion
Score

Self-

awareness

: Analyzes

the role of

mass

media in

student’s

life. (20

points)

/ 20

Presents a

well-

balanced, in-

depth, and

thoughtful

self-

reflection on

the role of

mass media

in the

student’s

life; reader

gains

insights

Presents a

generally

balanced and

thoughtful

self-

reflection on

the role of

mass media

in the

student’s

life; reader

gains some

insights

Provides an

analysis

about the

role of mass

media in the

student’s life

that

may be

too general

or

incomplete;

reader gains

minimal

insights

Self-analysis

on the role

of mass

media in the

student’s life

is vague, not

evident, or

not relevant

to the

assigned

topic; reader

may be

confused or

misinformed

Work did not

meet

assignment

requirements

or was not

submitted

12/2/24, 9:37 PM Submit: Assignment 8, Final Paper: Media Roles in Society ~ due Sunday (note day!), Week 8 (12/8) – COMM 202 7382 Media and …

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688705&grpid=0&isprv=0&bp=0&ou=1277636 4/8

Total / 100

Writing

Mechanics

Exceptional
10 points

Competent
8.5 points

Meets
Minimum
Requirements
7.5 points

Needs
Improvement
6.5 points

Does Not
Meet
Requirements
0 points

Criterion
Score

Writing

Mechanics

: Applies

college-

level

writing &

mechanics

skills. (10

points)

/ 10

Grammar,

vocabulary,

and

mechanics

exceed the

level of

writing

generally

expected of

a college

student

Grammar,

vocabulary,

and

mechanics

reflect the

level of

writing

generally

expected of

a college

student

Grammar,

vocabulary,

and

mechanics

generally

reflect the

minimum

level of

writing

generally

expected of

a college

student, with

some errors

that may

interfere

with reader

comprehensi

on

Grammar,

vocabulary,

or mechanics

contain

errors that

significantly

interfere

with reader

comprehensi

on

Work did not

meet

assignment

requirements

or was not

submitted

Manuscript

Mechanics
Exceptional
5 points

Competent
4.25 points

Meets
Minimum
Requirements
3.75 points

Needs
Improvement
3.25 points

Does Not
Meet
Requirements
0 points

Criterion
Score

Manuscrip

t

Mechanics

:

Requireme

nts (5

points)

/ 5

Manuscipt

mechanics

meet all or

may exceed

requirements

( A+ )

Manuscipt

mechanics

meet most

requirements

( A to B- )

Manuscipt

mechanics

meet some

requirements

( C+ to C- )

Does not

meet many

manuscript

mechanics

requirements

( D+ to D- )

Work did not

meet

assignment

requirements

or was not

submitted by

deadline

( F to 0 )

12/2/24, 9:37 PM Submit: Assignment 8, Final Paper: Media Roles in Society ~ due Sunday (note day!), Week 8 (12/8) – COMM 202 7382 Media and …

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688705&grpid=0&isprv=0&bp=0&ou=1277636 5/8

Overall Score

Exceptional
95 points

minimum

Default: 100

points

Range: 95 –

100 points

( A+ )

Competent

80 points

minimum

Default: 85

points

Range: 94.5 –

80 points

( A to B- )

Meets Minimum

Requirements
70 points minimum

Default: 75 points

Reange: 79.5 – 70

points

( C+ to C- )

Needs

Improvement

60 points

minimum

Default: 65

points

Range: 69.5 –

60 points

( D+ to D- )

Does Not Meet

Requirements
0 points minimum

Default: 0

Range: 59.75 – 0 points

( F to 0 )

12/2/24, 9:37 PM Submit: Assignment 8, Final Paper: Media Roles in Society ~ due Sunday (note day!), Week 8 (12/8) – COMM 202 7382 Media and …

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688705&grpid=0&isprv=0&bp=0&ou=1277636 6/8

12/2/24, 9:37 PM Submit: Assignment 8, Final Paper: Media Roles in Society ~ due Sunday (note day!), Week 8 (12/8) – COMM 202 7382 Media and …

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688705&grpid=0&isprv=0&bp=0&ou=1277636 7/8

12/2/24, 9:37 PM Submit: Assignment 8, Final Paper: Media Roles in Society ~ due Sunday (note day!), Week 8 (12/8) – COMM 202 7382 Media and …

https://learn.umgc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=1688705&grpid=0&isprv=0&bp=0&ou=1277636 8/8

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