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- Visit the case study website provided by the textbook and choose one of the case studies for your assignment. Using the case study and your own research, summarize in 1-2 paragraphs what they do (the value they deliver), who they sell to (their target audience) and their relative size (market share) and main competitive advantage.
- Develop a strategy to help them improve customer retention through a targeted email campaign, providing the following: a) the marketing goal for your campaign b) the metric you will use to measure its success c) the type of post-purchase email you will use.
- Craft a sample email including a subject line and message body with one image less than 50 words of text, and a call to action.
- Using the spam checker from the Discussion Assignment, test your message and identify areas of improvement. Provide your score before and after your revisions.
- Fix some of your issues and retest your revised message. Provide your draft and revised messages in the appendix section of your paper
- The link to resources is provided at the bottom
- Case study website:
- Types of Post Purchase Email chart
- Free Email Spam Checker
