eBusiness eCommerece

Key Assignment 20-25 pages

Data management involves the activities related to managing all of the data used for making effective decisions in an organization.

Write a data management plan of 2–3 pages for the hypothetical or existing retail company’s case study that includes the following:

• Description of all data and information that will be collected
• Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
• Policies and procedures that will be used to protect consumer information

Add this to the data management plan section of your e-commerce business plan.

Be sure to cite your sources using APA style.

Final checklist

You were asked to develop an e-commerce business plan for a local company that seeks to offer its products for sale online. The retail company should be a hypothetical example of your choice or an existing company. The products they sell online will be procured from various suppliers.

Part 1

Tasks (objectives) include the following:

• Executive summary (2-3 pages)Mission statementDescriptive company summaryDescription of the business modelDescription of stakeholders
• Supply chain management plan (2-3 pages)Description of the supply chain management systemFlowchart of the product procurement process (product flow)Description of the activities used to coordinate key players in the product procurement processDescription of how information flows throughout the supply chainDescription of how finances flow throughout the supply chain
• Customer relationship management plan (2-3 pages)Description of general customer touch points (customer interaction)Description of the customer profile, specifying what customer data will be collected and storedDescription of how customer satisfaction will be defined and measured
• Internet branding and marketing plan (2-3 pages)Market analysis summaryBrand strategyCustomer engagement planDescription of various technologies that were usedRecency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns

Part 2

Tasks (objectives ) include the following:

• Data and information management plan (2-3 pages)Description of all data and information that will be collectedDescription of how the data and information will be used to support the e-commerce goals and objectives of the organizationInclude the policies and procedures that will be used to protect consumer information