Do a strategic analysis of the case company chosen.

Questions

 

Do a strategic analysis of the case company chosen.

Only one business unit (SBU)in UK

  

Note: The Company has to be a marketer or a producer company in the UK and so all your analysis will be based on the UK market

And only one SBU; e.g If it is Apple you may choose their iPad business unit and analyse it based on the UK market

 

Harvard referencing

 

Submission:

 

A wordprocessed report of 3,000 words (+/- 10% exclusive of appendices) is to be submitted via the module Turnitin link. 

    

The structure should be

 

Title page

 

Executive summary

 

Table of contents

 

1. Introduction

2.Situational Analysis

3. SWOT analysis

4. Differential advantage

5. Segmentation, targeting and positioning strategy

6.Marketing Objectives and goals (Use the 7-Ps)

7.Conclusion