Discussion question

Do you love new car smell, or find yourself eating too many cookies after you smell them baking in the oven?  If so, you’re not alone.  Scent is a powerful marketing tool that evokes consumer emotions, and can change buying behavior.  According to Forbes, most major hotel chains diffuse their unique aromas throughout their properties.  The hope is that “whiffs of these scents will make you link their property with positive memories and emotions, as well as establish and market their brand.”

Have you noticed instances of scent marketing?  Where and how do you think it could be used to boost sales? What do you think are its pros and cons?