DISCUSSION

FedEx’s Reputation and Advertising

FedEx frequently appears on lists of the most admired companies in the world. It is globally known for its creative advertising and operational excellence in moving packages from their origins to their destinations quickly. Below are several video clips that highlight FedEx’s creative advertising.

1. WATCH FEDEX COMMERCIALS

2. ANSWER THE QUESTION BELOW (150 WORDS OR MORE)

Have you ever used FedEx or other courier services to send packages? Why do you choose to spend the extra money (rather than using the US Postal Service), and have you ever experienced a package getting lost or arriving late? Discuss the effects of creative advertising and its influence on customer satisfaction—give examples.

3. SOURCE: VIDEO’S ONLY

4. NO AI.