Development of an e-commerce website

This is about electronic commerce subject…

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Electronic Commerce Systems (ISY10058)
Assignment 2

Title Development of an e-commerce website

Weight 30% of overall unit assessment

Due time 12 Jan 2018 11:00 PM for Assignment 2-1
25 Jan 2018 11:00 PM for Assignment 2-2

Length Maximum 1500 words for Assignment 2-1

Task description

You will develop a prototype (front end) of e-commerce website for a real or fictional
business.

This assignment includes 2 parts:

 Assignment2-1 is a system analysis and front-end website design document.

 Assignment2-2 is a prototype of an e-commerce website which is built according
to Asignment2-1. (The prototype may not fully operate, and you don’t need to
write programs.)

Objectives

Assignment2-1

 You should outline the business background and its customers/visitors, and the
aim of developing the website.

 You should analyse the business by utilizing at least 2 of the following

tools

o SWOT analysis
o Audience analysis
o Environment analysis
o Risk analysis
o Scope analysis
o Structure chart

 You should determine the objectives to develop the website according to the
above business analysis. The objectives include
o Online marketing – You should determine and discuss a marketing

strategy in the context of the website.

o Online sale/purchase – The website should have at least 10 products
within at least 4 categories. Visitors can complete purchase from viewing a
catalogue through to receiving order confirmation.

o Customer centric design – You should analyse the targeted visitors, and
develop solutions for usability, accessibility, interactivity, personalization,
etc.

o Trust creation and maintenance – You should outline and explain types of
trust that are relevant to the website.

o Other objectives, such as implementation of security, recruitment, special
e-commerce environment, new e-payment system, etc.

 You should develop your solutions (functions, features and/or components of the
site) for the above objectives. For example, catalogue, shopping cart and
transaction processing are the basic functions for online sale. Business
information, customer support/help, security statement, privacy policy, virtual
community, etc. are examples for one or more objectives. Relating current
technologies, such as Web 2.0, mobile technology and artificial Intelligence, will
be a bonus. You should try to avoid functions, components or features that annoy
the visitors.

 You should utilise a concept map to summarise the relationship among the
above aim, objectives and solutions.

 You should design the website according to the above analysis, where o

You should ustilise a navigation map hyperlink structure design, and o

You should utilise story boards for web page design.

You should organise document contents logically.

You can revise or update the analysis/design document after it is submitted initially, and
submit the updated version of Assignment2-1 together with Assignment2-2. In the
updated version, changes must be highlighted or indicated clearly. Significant changes
to the original analysis/design indicate a poor original analysis/design, and therefore you
can’t get additional marks from the revision work.

Assignment2-2

You are required to build an e-commerce website by utilizing an authoring tool.
Microsoft Expression Web 4 is recommended. Your website must be assessable
without installing it to a server.

 Your website should completely and accurately implement the design in
Assignment2-1.

 Your website should be user-friendly according to customer centered design.

 Hyperlinks in your website should be intuitive and functional. While programs for
the back-end processing are not required, the site should explain the back-end
processes, where appropriate. For example, you designed to include a search
function, which allows a visitor to enter keywords and click a button or use the
Enter key to activate a search. Although the search function may not actually
operate, the site should respond with a dummy search result, or provide an
explanation about what happens.

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Marking criteria

Maximum
Category Specific criteria marks

Understanding of issues Concise and relevant description of the

business and customers (5)

Appropriate marketing strategy (5) 15

Logical analysis of technical and social issues

(customer centric design, trust, etc.) (5)

Requirement analysis Complete and logical e-commerce solutions 10

(10)

Accurate and complete concept map (5)

Use of analysis/design

tools

Accurate and complete story boards (10)
25

Intuitive navigation map (5)

Appropriate other 2 tools (5)

Complete and accurate implementation of

design (20)

Effective components (Quality and number of

Website elements for e-commerce) (15) 45

Friendly and workable website (5)

Appealing presentation (layout and

components) (5)

Authoring skill Capable in using authoring tool (5) 5

Total mark 100

Document Format
 Assignment2-1 must be word-processed using MS-Word.
 Assignment2-1 must contain an assignment cover sheet.
 Filename = YourLastNameFirstInitial_ISY10058_Ass2-1 x

e.g. SmithJ_ISY10058_Ass2-1 x.

An analysis and design document is not a traditional report. In Assignment2-1, abstract,
conclusions and recommendations are not necessary.

Assignment submission

You should submit Assignment2-1 in the Turnitin assignment box for your location at the
Blackboard of this unit.

For Assignment2-2, you should classify the files (including revised version of
Assignment2-1), organize them in different folders according to the classification, and
include them in a zip file. The file name should be
YourLastNameFirstInitial_ISY10058_Ass2-2.zip, e.g. SmithJ_ISY10058_Ass2-1.zip.
You should make sure you have deleted all the files that are not used for your website
before submission. You should submit the single zip file by email to your
lecturer/tutor/maker.

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