Dells Supply Chain due 8/26 For Kim Woods

Dell has been selling computers for over 25 years with its unique, direct build-to-order, sales model. Read about Dell on pages 89–92 in our textbook and also watch the Dell Supply Chain video

http://www.youtube.com/watch?v=EG5z-d81emI&feature=youtu.be

 and answer the following questions:

• Why has Dell’s direct supply chain been so successful?
• Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.
• Why did Dell decide to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?

Submit your answer in a Microsoft Word document in 600–800 words. All written assignments should follow APA rules for attributing sources.