Deliverable 3

all instructions and template are attached must not be copied and scholarly sources must be used.

Deliverable 3 – Comparative Matrix Market
Analysis
Deliverable 3 – Comparative Matrix Market
Analysis
Assignment Content
1.
Competency
Conduct comparative market and operational performance analyses.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric”
link, which is located in the Details & Information pane.
Scenario
You are a Business Strategy Analyst working for a mid-size retail company. You have been asked
to review a current product that has decreased in sales and create a comparative matrix. You
will need to research direct and indirect competitors and provide your matrix and a report to
your CIO (Chief Information Officer). You have also conducted a manufacturing performance
review and received the following sample size information from the product line from all of the
manufacturing plants.
Instructions
Step One: Research one of the following three products and related industries. Create a
comparative matrix (including your product) using the template and example provided to get
some ideas. You will need to decide your objectives (Price, Easy to Use, Color Options, etc.) and
your direct competitors. However, do not forget to include any indirect competitors or
industries. NOTE: The template is just a starting point for your comparative matrix, and you may
need to add more rows or columns depending on your building and research for your matrix.
Remember, this will be an essential step in answering the questions in the next step, so you need
to be mindful and thoughtful about what goes into your matrix.
o
o
o
Digital Cameras
Athletic Shoes
Soft Drinks
Comparative Matrix Template
Step Two: After you have created your comparative matrix for your product, write a report for
the CIO. Make sure you include your comparative matrix by copying and pasting it into your
Word document. Address the following in your report:
o
o
o
o
What is the outcome(s) of your comparative matrix market analysis?
Using Six Sigma to compare the manufacturing defect rate on your product, what could
be some additional reasons for the reduction in sales? What operational changes could
be made to increase performance?
Discuss how the business performance management (BPM) process would impact the
company.
Provide attribution for credible sources needed in completing your report.
Use the Writing Lab for timely feedback to help you fine-tune your deliverable before you
submit it for grading: https://guides.rasmussen.edu/learningservices
Resources
Rasmussen College Writing Guide:
https://guides.rasmussen.edu/writing/professionalccount?
o Companies & Industries page within the School of Business Guide:
https://guides.rasmussen.edu/business/companyindustryinfo
o Business Report tab of the Business Writing Guide:
https://guides.rasmussen.edu/business/businesswriting
o APA Guide: https://guides.rasmussen.edu/apa
o Grammarly is available to assist you with proofreading your work:
http://rasmussen.libanswers.com/faq/33180
Maximum Score
4 points
o
•
Grade for Deliverable 3
100% of total grade
A – 4 – Mastery
4
B – 3 – Proficiency
3
C – 2 – Competence
2
F – 1 – No Pass
1
I – 0 – Not Submitted
0
•
Criterion 1
0% of total grade
A – 4 – Mastery
Clearly and strongly completed step one and the creation of a comparative matrix using clear
variables and indirect and direct competitors.
0
B – 3 – Proficiency
Completed step one and the creation of a comparative matrix, using some clear variables and
indirect and direct competitors.
0
C – 2 – Competence
Completed step one and the creation of a comparative matrix, using some variables and
indirect/direct competitors.
0
F – 1 – No Pass
Unclear completion of step one and comparative matrix.
0
I – 0 – Not Submitted
Not Submitted
0
•
Criterion 2
0% of total grade
A – 4 – Mastery
Clearly and strongly provided the outcome(s) of your comparative matrix market analysis, using
clear examples in a well-designed report.
0
B – 3 – Proficiency
Provided the outcome(s) of your comparative matrix market analysis, using some examples.
0
C – 2 – Competence
Provided the outcome(s) of your comparative matrix market analysis; no examples provided.
0
F – 1 – No Pass
Used unclear verbiage to provide the outcome(s) of your comparative matrix market.
0
I – 0 – Not Submitted
Not Submitted
0
•
Criterion 3
0% of total grade
A – 4 – Mastery
Clearly and strongly determined operational needs based on Six Sigma analysis, using clear
examples in a well-designed report.
0
B – 3 – Proficiency
Determined operational needs based on Six Sigma analysis, using some examples.
0
C – 2 – Competence
Determined operational needs based on Six Sigma analysis; no examples provided.
0
F – 1 – No Pass
Used unclear verbiage to determine operational needs based on Six Sigma analysis.
0
I – 0 – Not Submitted
Not Submitted
0
•
Criterion 4
0% of total grade
A – 4 – Mastery
Clearly and strongly discussed how the business performance management (BPM) process
would impact the company, using clear examples in a well-designed report.
0
B – 3 – Proficiency
Discussed how the business performance management (BPM) process would impact the
company, using some examples.
0
C – 2 – Competence
Discussed how the business performance management (BPM) process would impact the
company; no examples provided.
0
F – 1 – No Pass
Unclear verbiage used to discuss how the business performance management (BPM) process
would impact the company.
0
I – 0 – Not Submitted
Not Submitted
0
•
Criterion 5
0% of total grade
A – 4 – Mastery
Used and relied on all credible sources in a well-crafted report.
0
B – 3 – Proficiency
Used and relied on mostly credible sources in the report.
0
C – 2 – Competence
Used and identified some credible sources in the report.
0
F – 1 – No Pass
Failed to use or identify credible sources in the report.
0
I – 0 – Not Submitted
Not Submitted
0
ISM6200 – Business Intelligence and Analytics
Comparative Matrix
This template holds example information. You may need to change the column and row
headings to be relevant to the product you have researched. You may add rows and columns as
necessary.
VR Headsets
Price
Easy to Use
Standalone
ability
Compatibility
with other
systems
Your Product
Oculus Quest 2
Sony
PlayStation
VR
HTC Vive
Cosmos
Internet Speed
need for
optimal play
(indirect
competitor)