Creating a Project Plan and Outline

For this assignment you will submit a Single Use project plan for completing your recorded PowerPoint SWOT Analysis. It should include a clear goal or outcome for your project, specific target dates for each activity and deliverable, an estimated percentage completion by week, a column or space for tracking progress by activity, and contingencies for any unexpected events or delays.

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The graphic below is a screenshot from PowerPoint that may help get you started. The Outline view in PowerPoint lets you type headers and bullet points as an initial outline, and you can then switch the view to “Normal” to see the slides you have created. This may help speed up the process. Be sure your submittal is a file attachment in PowerPoint format.

BUS 120: SWOT ANALYSIS – Fortune 500 Business
For your final class project, you will draft and deliver a PowerPoint SWOT Analysis presentation on a large, wellknown public company of your choosing. Privately held and smaller companies do not provide enough public
information.
The length of your presentation may vary, but please try to target roughly 15-20 minutes. The basic outline
should include the following:
Summary
This will act as your agenda. Provide an executive summary of the presentation, how it is organized and what it
will include. Complete this last to capture everything in the presentation
Company Overview




Company History
Vision/Mission/Values
Company Leadership
Company Structure
SWOT Analysis (body of the presentation)
Strengths
Operations
Marketing
Financial
Summary of Strengths
Weaknesses
Operations
Marketing
Financial
Summary of Weaknesses
Opportunities
Operations
Marketing
Financial
Summary of Opportunities
Threats
Operations
Marketing
Financial
Summary of Threats
Discussion of Findings

Summary of the important findings is the heart of the report
It will inform your conclusions and recommendations
Conclusions & Recommendations

This should be a natural extension of your previous content
Be clear, concise, and logical based on your analysis
Based on your research, what has made this company successful?
What attributes have hindered the company’s progress?
If you were in charge, what would you do? What strategies, steps or tactics would you employ to improve
their future performance, and why?
Appendix

Extensive, relevant and appropriate references should be included in APA style
References should be extensively cited throughout your presentation
Appendix can include charts, graphs, reports or detailed information that did not fit cleanly into the body
BUS 120: SWOT ANALYSIS – Fortune 500 Business
Tips for a strong presentation:


Be passionate about your subject
Know your material
Use a good mix of narrative and data
Speak clearly and confidently
Slides should be bullet points, not sentences
o Use the 5x5x5 rule: Roughly 5 words per bullet point, roughly 5 bullet points per slide, no more than
5 word-heavy slides in a row
o Narrate the slides, do not read them
Use a large font
A little humor doesn’t hurt
Practice
RUBRIC FOR FINAL PROJECT: Comprehensive, Thorough, Insightful, Well Presented, Well Referenced
POINTS
21-25
16-20
11-16
0-5
Comprehensive
(25 pts possible)
Presentation included
all elements of from the
outline; each was
covered
comprehensively
Research, analysis,
findings, conclusions
and appendices were
each thorough and
relevant
The presenter provided
unique insight into the
company. The
recommendations were
creative, and an
excellent extension of
the presentation.
Almost all relevant
components of the
outline were included
and discussed
Almost all the outline
categories were
covered thoroughly and
thoughtfully
Most of the relevant
categories in the
outline were included
and discussed in the
presentation
Most of the outline
categories were
covered thoroughly and
thoughtfully
Some categories in the
outline were not
included or not
adequately discussed in
the presentation
Some of the outline
categories were
covered thoroughly
and/or thoughtfully
The presenter provided
good insight into the
company. The
recommendations
made sense based
upon the presentation
material.
The presenter provided
common observations
about the company.
The recommendations
were reasonable but
not necessarily creative
or sensible.
The presenter provided
typical information
about the company.
The recommendations
were generally related
to the presentation
material.
Thorough
(25 pts possible)
Insightful
(25 pts possible)
POINTS
11-15
6-10
0-5
Well Presented
(15 pts possible)
The presentation was
succinct and well
organized. Presenter
was passionate,
knowledgeable and
confident with the
material.
The presentation was
well organized.
Presenter was
passionate and
knowledgeable.
The presentation was
logically organized.
Presenter had a basic
understanding of the
presentation material.
POINTS
6-10
0-5
Well Referenced
(10 pts possible)
All outside source
materials were
thoroughly cited and
referenced.
Many or most of the
outside sources were
referenced.
100 pts possible

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