Consumer Decision-Making

Module 2 – Case

CONSUMER BEHAVIOR, PRODUCTION AND COSTS

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Assignment Overview

Consumer Decision-Making

In the same way that you have been affected by marketing since you first asked an adult for a toy or food seen on a commercial, you have also used tenets of economics in making decisions.

Case 2 Resources

Page One Economics: Consumer Spending and the COVID-19 Pandemic (2021)
Which Economic Factors Most Affect the Demand for Consumer Goods? (2021)
Consumer Price Index (CPI) (2021)
CPI Inflation Calculator
Consumer Price Index

Case Assignment

Buyer Behavior and Effects of the Economy

The Course Data File contains the Product for this assignment.

Research the product from an economic standpoint (include supply and demand, cost). Describe what has been happening in the product market over the last year or two. Find a balance between explanations, data, and statistics provided. You must decide what information should be included in this section. This section must be 1 page in length. (Research Required)

Next, discuss trends in the CPI during the same period. Analyze underlying reasons for changes in the overall Consumer Price Index and how inflation, income, unemployment, or other economic events are affecting the numbers overall and in the product category. This section must be 1½ pages in length. (Research Required)

Following up on what you learned last module, how is consumer behavior changing concerning the product discussed? What other products would be impacted by consumers’ economic decisions? This section must be 1 page in length. (Research Required)

As a conclusion, analyze how businesses reacted to changes in consumer behavior. Explain it is using economic terminology. (Research Required). This section will be 1/2 page in length.

Case 2 Assignment Guidance Files
BUS530 Case 2 Assignment Video GuidanceBUS530 Case 2 Assignment Guide

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Assignment Expectations

Use the attached APA-formatted template (BUS530 Case2) to create your submission.

  • The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Your submission will include:

  • Trident University International’s cover page
  • A paper with APA citations (2- to 3-sentence introduction, 4-page body, 2- to 3-sentence conclusion)
  • The reference list page in APA format

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