Consider you are hired as a consultant for Amazon. Your task is to analyze the chosen company and determine the critical issues it faces in its strategic management. Provide solutions/recommendations for the identified issues using the theories and concepts learned. The final outcome is a company report that should also address:
Mergers and acquisitions Market selection & entry mode choice Firm strategy Corporate social responsibility
A typical project should include the following sections:
Executive Summary (1/2 page) If you submit projects without this section your grade will be significantly negatively affected. Do this section last. Introduction (1 pages) Brief company overview and context of analysis. External Analysis (3 pages)
a) General assessment of the environment
b) Stakeholder analysis
c) Porter’s 5 forces
Internal Analysis (3-4 pages)
a) financial analysis
b) SW & VRIO analysis
c) Value chain analysis
Strategy identification (1 page)
a) Identify the firm′s current strategy
Recommendations (3 pages)
a) Recommend 3 potential strategies
b) Commit to one of the recommended strategies
c) Outline a strategic implementation plan
You will need to present a minimum of 7 sources of information in your citations.
The final report should have the following characteristics:
11-12 double-spaced pages, excluding the title page and any attachments, such as figures, tables, appendixes, and references Use Times New Roman 12 point font, and 1” margins all around. Subtitles and Table of contents are required
Please follow the APA style for the citation format