Complete Templated Comms Plan

Project Overview

For this project, you are preparing for a job interview at a new company. As part of the interview process, you have been asked to create a communication plan for the company so that it can tailor its message to different audiences.

To prepare for the interview, you will be filling out the Communication Plan and Interview Questions document for the company’s Human Resources team. This document has two parts. In part one, you will think about how to change a message for different audiences. In part two, you will discuss the unintended issues of delivering targeted messages. You will also think about a successful example of an adapted message. The ability to convey and receive written communications is a critical skill to your personal and professional development in the digital age.

Competency

In this project, you will master the following competency:

Determine the considerations and adjustments needed to communicate effectively with diverse audiences

Scenario

You are a professional in your field and have recently decided to change career paths. At your current job, it is clear that there is not much opportunity to move up in the company.

After a few months of applying elsewhere, you make it through the phone-screening process at LivingPlanet and are invited to interview with the hiring manager next week.

You receive the following email from Human Resources:

From: LivingPlanet Human ResourcesTo: HR@ LivingPlanet.comDate: 2/9/2025 09:22 a.m.Subject: Living Planet Interview

Good morning,

It was great speaking with you last week. The hiring manager for this position would like me to confirm the following details for your interview next week.

Before candidates interview, we ask them to create a sample communication plan to showcase their interpersonal and communication skills. We also want to assess the candidate’s ability to work with diverse audiences, as this ability is an essential skill for this position.

Please review the following instructions:

Create a communication plan to market LivingPlanet’s campaign message to diverse audiences. Attached are the profiles of three different companies, which represent three diverse audiences. Choose two of these companies to target in your communication plan. In your plan, use the demographic information provided for each company to more effectively communicate the following campaign message:

“LivingPlanet works in international environmental protection. We lobby for businesses everywhere to become more environmentally conscious. Right now, we are asking businesses to take a pledge to be more responsible and help us protect the environment. This month, we’re challenging businesses to make an initial investment to mitigate long-term environmental impacts.”

Please email your communication plan to the hiring manager prior to your interview.

During your interview, the hiring manager will ask you questions based on your plan, so come prepared to discuss.

Please let me know if you have any questions!

Best regards,

Tonja ShelleyTalent Acquisition | Human ResourcesLivingPlanet

Directions

For this project, you need to create a communication plan to market LivingPlanet’s campaign message to two different audiences. Then, based on your communication plan, you will prepare answers for your in-person interview.

To do this, download and fill out the Communication Plan and Interview Questions document, which you can find in the “

What to Submit

” section.

Prior to starting part one, read the Company Profiles, which you can find in the “Supporting Materials” section. Choose two companies and consider how you will make changes to the message for each target audience. Be sure to explain the rationale behind your communication plan.

Once you finish your communication plan, move on to part two. Review the interview topics to prepare for your in-person interview for this section. Use your communication plan to address the questions.

What to Submit

Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:

Communication Plan and Interview Questions documentDownload and complete the Communication Plan and Interview Questions document. In part one, outline the considerations and adjustments you will make to the campaign message for two different companies. In part two, refer to your communication plan and prepare for a professional interview with the hiring manager. COM-30122 Communication Plan and Interview Questions Document
Name:
Part One: Communication Plan
Before starting part one, read the Company Profiles located in the “Supporting Materials” section of the Project Instructions. Choose two
companies to base your responses on for this section.
Your communication plan should explain how you will make changes to the company’s message for each target audience. Your goal is to use
audience information to effectively communicate with each company. Unfortunately, you do not know which member(s) of the company will be
receiving your message. Therefore, it is important to consider each company’s employees, values, and goals.
Be sure to explain the rationale behind your communication plan since you’ll be expected to email it to the hiring manager before your
interview. Give enough guidance and explanation that the communication plan can speak for itself. You may not have a chance to formally
present your plan or justify your choices. Use the company profiles to support your recommendations. Type your responses in the table
provided.
Company 1: Type the name of the first company you chose.
Company 2: Type the name of the second company you chose.
Topic
Question
Describe each audience.
Audience
Information
Identify the most important
demographic information to use
when targeting this audience in
your communication.
Company 1
Type your responses in this table.
Company 2
Explain what to consider when
crafting an effective message for
this audience.
Considerations
Explain why these considerations
are important. Use information
about each audience to support
your answer.
Recommend changes that would
make each message more
effective for the target audience.
Adjustments
Delivery
Method
Explain why your
recommendations would make
the message more effective for
each audience. Use audience
information to support your
answer.
Recommend the best delivery
methods for each audience.
Explain why you chose this
method for each audience. Use
the audience information to
support your explanation.
Part Two: Interview Questions
Once you finish your communication plan, move on to part two. LivingPlanet provided you some interview topics to prepare for your in-person
interview. Using your communication plan from part one, address the following questions to prepare for your interview.
Type your responses in the text boxes provided.
1. Explain how the targeted messages may reach unintended audiences.
Type your responses in these text boxes.
2. Describe how the content of each targeted message—language, context, tone, and voice—can change the effectiveness of the message.
3. Discuss the potential issues that could arise as a result of delivering each targeted message. For example, consider the legal, ethical, or
cultural issues.
4. Share a real-world example of a person or company that adapted a message for a diverse audience.
5. Analyze the strategies that were used in the real-world example and discuss whether they were effective.
COM-30122 Company Profiles
Company A is a new start-up business in Austin, Texas. Company A consists of 10 employees.
Twenty percent of employees speak only Spanish, and 40 percent of employees are bilingual
(speaking both English and Spanish). The employees currently work out of the founder’s
vacation home. Company A maintains all of its files on paper in filing cabinets, and the manager
rarely finds it necessary to use technology. Company A often struggles with a lack of employee
availability, as most employees have families and second part-time jobs while they wait for
business to pick up at Company A. The sporadic work schedules call for employees to manage
their work and time with little direction from the chief executive officer. The company’s main
goal is to save money by gaining efficiencies in serving clients, rather than increasing prices.
Company B is a small, family-owned business near Montreal, Quebec, Canada. Company B
currently has 42 employees, most of whom are French-speaking. The owner regularly hires
younger members of the family to help out part time during the busy season each summer. A
major strength of the company is its use of technology for fast-paced communication and
marketing techniques. The biggest struggle for Company B is competition with other local
businesses to attract tourists. Company B’s goal is to have a well-known presence in the
community and gain new customers who return to support the business year after year.
Company C is a Fortune 500 business in Shanghai, China. Company C currently has nearly 3,400
employees and serves more than 100,000 international clients. In order to gain clients, many
employees must travel several months per year. Although employees regularly work 50 to 60
hours per week, Company C struggles to answer the large volume of email that comes in every
day. This causes important emails to often get lost and go unanswered. Company C’s main goal
for this fiscal year is to increase revenue by 15% from last year.