Choosing a Provider Marketing Research

 

Comparing competitors is a key piece of a marketing strategy.

Assume you have been asked to visit the Medicare website to research competitors in your area.

Navigate to the care compare section of the

Medicare.gov

website and search for several hospitals in your area.

Examine the data for those hospitals and choose one to focus on for this assignment.

Write a 350- to 525-word marketing summary addressing the following:

• What aspects from the data would you market to the community to encourage people to choose this provider?
• How would you improve the negative aspects of the data to improve the image and encourage consumers to choose this provider?
• Make sure to list the hospital/state you have selected (this should have an in-text citation and also be listed in your references)