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Continuing to build your marketing plan, this assignment focuses on your product and service. Remember from the Assignment Overview that your product must also have a service component.    Write a four to five (4-5) page paper in which you:   Discuss the type of product the company will offer and identify its primary characteristics. […]

Problem 1 The performances of a group of interns are evaluated by their supervisors at the end of their internships. Their scores are: 55, 47, 62, 27, 50, 49, 66, 53, 50, 44, 63, 59. Complete the calculations below using this data. Show all of your work and clearly label each of your calculations. the […]

Assignment 4: Southern Discomfort     Review the case for critical analysis “Southern Discomfort” in Chapter 10 and write a three to five (3-5) page paper that addresses the following:   1.Analyze and describe the issues faced by Malescowski and the company and the reasons for these issues.   2.Describe a strategy for changing things that […]

Environmental Factors Paper (1,050 – 1,400 words) Monday 5pm Find an article published within the last two years that offers an industry forecast of global business conditions for an organization with which you are familiar and evaluate the article concerning environmental factors that affect global and domestic marketing decisions. In your paper, be sure to […]

Assignment 1: Company Introduction, Market Segmentation, and Product Positioning   In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.  Write a five to seven (5-7) page paper in which you:  A. […]

Your boss has just heard about some nefarious computer activities called ping sweeps and port scans. He wants to know more about them and what their impact might be on the company. Write a brief description of what they are, and include your assessment of whether the activities are something to worry about or not. This assignment […]

Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11.     Write a six to eight (6-8) page paper in which you:     1. Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the […]

Individual Assignment: EEOC Presentation     Resource: the Equal Employment Opportunity Commission (EEOC) website Explore the EEOC website (http://www.eeoc.gov) to learn more about the organization. Click the About the EEOC link and select Newsroom. Select a press release about an employee lawsuit published within the last 6 months. Search the Internet to find at least one […]

   Website: www.delta.com    Basic Usability Survey Questions: 1. Briefly describe why this website is used 2. Evaluation of the content: Identify any irrelevant information Indicate any gaps in the information List other problems with the content Identify any information that seems inaccurate 3. Evaluate the organization: Identify anything that is out of order or […]

   Section A: Apple Inc. 1. Why Apple has been successful? 2. Is there any systematic “approach” to innovation at apple? If yes, how would you characterize it? Can it be imitated? If no, why not? 3. We’ve been talking about innovation, and we’re now looking at Apple and its success. Where does “innovation” fit […]