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STR 581 Final Exam Set 3 / 100% correct answers

1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process. A.  joint- venture system   B.  skunk works  C.  venture team   D.  new product “team”   E.  stage-gate system  2) ________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the […]

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STR 581 Final Exam Set 2 / 100% correct answers

1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process. A.   skunk worksB.   new product “team” C.   stage-gate system D.   joint- venture system E.   venture team 2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. A.   vertical […]

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STR 581 Final Exam Set 1 / 100% correct answers

1) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.A.  A promotional campaignB.  A marketing research systemC.  A marketing information systemD.  A marketing intelligence systemE.  A marketing database    2) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the […]

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RES 351 Final Exam

1) Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. A. computer programmingB. data warehousingC. customer relationships managementD. data mining2) […]

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RES 342 Final Exam / 100% correct answers

1) What are the critical z-values for a two-tailed hypothesis test if the significant level = 0.01? A.  ± 1.96 B.  ± 2.33 C.  ± 2.58 D.  ± 1.65  2) In classical hypothesis testing, the test statistic is to the critical value what the __________. A.  ‘p-value’ is to alpha B.  critical value is to […]

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RES 341 Final Exam / 100% correct answers

1) Unstructured interviews are best used forA.  measuring worker productivityB.  solving manufacturing defect problemsC.  assessing management effectivenessD.  asking individualized questions with no specific order2) A recent study of breast cancer revealed that 13% of the women in the sample used antibiotics more than 500 days in their lifetime. Further, 79% of these “heavy antibiotics users” […]

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QNT 561 Final Exam / 100% correct answers

1) Which of the following measures of central location is affected most by extreme values? A. MeanB. MedianC. Mode D. Geometric mean 2) Which level of measurement is required for the median? A. Nominal B. OrdinalC. IntervalD. Ratio 3) Which level of measurement is required for the mode? A. Nominal B. OrdinalC. IntervalD. Ratio 4) […]

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QNT 531 Final Exam / 100% correct answers

1) The main purpose of descriptive statistics is toA. summarize data in a useful and informative mannerB. make inferences about a populationC. determine if the data adequately represents the populationD. gather or collect data    2) The general process of gathering, organizing, summarizing, analyzing, and interpreting data is calledA. statisticsB. descriptive statisticsC. inferential statisticsD. levels of […]

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OPS 571 Final Exam / 100% correct answers

1) __________ is when the activities in the stage must stop because there is no place to deposit the item just completed A.   BufferingB.   BlockingC.   StarvingD.   Pacing2) According to your text, the most common process metric is A.   productivityB.   efficiencyC.   utilizationD.   throughput time3) Declining product prices A.   increase the manufacturing costsB.   lower the break-pointC.   result […]

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MKT 571 Final Exam / 100% correct answers

1) Which of the following is most closely associated with a proactive marketing orientation? A. It involves delivering superior value.B. It is about understanding and meeting customers’ expressed needs.C. It represents the “make and sell” philosophy.D. The marketer focuses on the customers’ latent or hidden needs.2) Marketing __________ is the art and science of choosing […]

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