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Select a second country as the international market for your product. Your home country was selected in Week Two. Develop channel and pricing strategies for your product launch, and include both your domestic and international markets. Write a 1,400- to 1,750-word paper completing the following:   o   Justify your choice of international market. The justification should employ specific data […]

Learning Team Assignment: Product Offering   ·         Perform a product launch as a team (see Ch. 2 ,pp. 61-67, of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s […]

In Units 3, 4, and 5, we continue to develop our course project. In Unit 3, you selected one company from the list below and wrote a paper about their supply chain strategy and their use of forecasting and planning to develop their strategy. L. L. Bean. Amazon.com Starbucks. Intel. Johnson and Johnson. For your […]

Ashford 6: – Week 5 – Final Paper Predictive Sales Report A retail store has recently hired you as a consultant to advise on economic conditions. One important indicator that the retail store is concerned about is the unemployment rate.  The retail store has found that an increase in the unemployment rate will cause a […]

• Use a problem solving model to solve Classic Airline’s marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process.    • Consider the internal and external pressures contributing to Classic’s current crisis, the objectives and obstacles of the marketing […]

Chapters 10, 14 and 18 and related videos Frei, F. X. (2006).  Breaking the trade-off between efficiency and service.  Harvard Business Review, 84(11), 92-101.  (available from coursepack) Be sure to read all of the chapters at least a couple of times I would even suggest that you sumarize the chapters Read the article a couple of […]

Global Competitiveness and Foreign Direct Investment (FDI) Every country around the globe is competing for investments by multinational companies. However, before investing in a new facility overseas, each company takes a multitude of factors into account. First, click here to review the latest Global Competitiveness Report from World Economic Forum. Next, do the following: Select […]

World Literature I Ancient Period (pages 1-23 of The Longman Anthology of World Literature) Reading Guide   Directions: Read the assigned pages, looking for the answers to the questions below.  Word in quotes come directly for the text and are meant to help you locate the answer. Note 1: While the text refers to “B.C.E” […]

  QUESTION 1: (10 marks)   As their facilities grow in size, hotel managers are faced with the need to group certain jobs in order to ensure efficient coordination and control of activities. A general grouping is front-of-house and back-of-house; however, separating departments by function is the most common method of organizing a hotel. a) […]

   SOC 315 Week 1 Cultural Background Summary Resources: You as a Culturally Diverse Entity Prepare a 700-word Cultural Background Summary of your personal cultural background using You as a Culturally Diverse Entity, which is located on your student Web site. This paper should highlight the different sources that have contributed to your cultural background. Additionally, speculate on […]