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The fluids inside and outside a cell are good conductors separated by the cell wall, which is a dielectric. Thus the cell has capacitance; charge may be stored on its inner and outer surfaces . It is a good approximation to treat the thin charged layer as a parallel-plate capacitor. Typically the wall is 9.50 […]

In 1910 Rutherford performed a classic experiment in which he directed a beam of alpha particles at a thin gold foil. He unexpectedly observed a few of the particles scattered almost directly backward. This result was not consistent with then current models of atomic structure and led Rutherford to propose the existence of a very […]

From America’s Democratic Republic book Chapters 1 & 2 & 3 : Be able to define and briefly discuss the significance of the following terms as per lecture & assigned readings: • Government • Politics • Social Contract Theory • Declaration of Independence • Tyranny • Popular sovereignty • Political equality • Political liberty • […]

Question 1 The Internet has allowed many companies to shift sales support for small accounts to e-commerce sites and away from sales personnel. Additionally, many regularly occurring functions have become automated, allowing customers with any size organization to use web-based systems to place orders and submit warranty requests. Can you think of any other areas […]

Question 1 More manufacturers are using new technologies to move toward “mass customization” in their product offerings. Have you seen a similar move among marketers? Question 2 Many companies offer free samples as part of a promotional campaign. This approach extends beyond the grocery store or retail outlet into large organizations like universities. Can you […]

Question 1 While traditional communication methods make measurement of results difficult, Internet communications offer different, more immediate measures. How can analysis of web site visitors’ behaviour be used to evaluate the effectiveness of a company’s marketing communications strategy? Question 2 Some companies spend a significant portion of their advertising budget on a single high profile […]

Question 1 As more retailers develop a web presence, they often move from a “brick-and-mortar” to a “click-and-mortar” business model where customers expect channel integration. Can you identify any potential problems for these companies? Can you identify any unique marketing opportunities that such a change would offer these companies? Question 2 The advent of print […]

Question 1 Can you think of any companies that market the same product or service offering to multiple segments using different strategies? Are the different segments being offered different value propositions? Question 2 Which differentiation tool would be most useful for a dot.com startup? Why? Homework In addition to preparing the discussion questions, find a […]

Question 1 An easily identifiable demographic group which is often targeted by marketers is college students. Do you think this is influenced more by a common economic status of the target group, geographic concentration of a specific age group, or some other factor(s)? Question 2 Improvements in both the average standard of living and in […]

Question 1 PLease should be mınumum 500 words. thanks What are some of the potential hazards a company might face by relying too heavily on distributors, retailers, or other intermediaries for market intelligence? Question 2 a. What may be the five key pieces of information that you would like to find out about from potential […]