Case Study Analysis

Template on External Assessment

One sentence summary of key components

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Name of the Focal industry or strategic group in the industry:

Major competitors in the focal strategic group:

Who are the suppliers (description, with an example if possible):

Who are the buyers (description, with an example if possible):

Examples of the substitutes (if any):

Evaluation of the Five Forces

Five ForcesHigh/Moderate/LowSupporting Bullet Points
Intensity of rivalry
Bargaining power of suppliers
Bargaining power of buyers
Threat of new entrants
Threat of substitutes

Macro PEST Factors that affect industry profitability (bullet points only)



Social and demographic:



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