Case study

Assignment Content

For this assignment, read ‘The Purina Story” and the “Let’s Get Technical-Data Mining” section in Chapter 6 of the textbook. Once you have read and reviewed this information, respond to the following questions with thorough explanations and well-supported rationale.

??Compare and contrast online research and data mining. How do each affect the business strategy of a company?

??Classify the research methods used by Purina in the case study, and determine if some type of cross-selling would benefit the company’s brand. Provide support for your conclusion.

??With the privacy concerns of today’s online consumer, do you find Amazon or Purina behaving unethically in their practices? Why, or why not?

??Analyze the privacy policies of Purina and Amazon online. What parts of their privacy policies are reassuring? Is there anything of concern?