Case

This assignment consists of 2 parts:

1. Case study written assessment individual part (swot analysis of the company and its competitor/cost benefit analysis/target audience analysis) – 1

 required to analyze a provided case study.

2. Presentation prepared and presented by the group in class (PPT+oral assessment that consists of a verbal demonstration of learning based on specific research results identified on a topic area). appropriate concepts and theories from the course supported by Power Point.

The structure of your Specialization Case study will include:

1. SWOT Analysis

• Company SWOT Analysis: Conduct a SWOT analysis for the company. Identify the company’s key Strengths (internal capabilities that give the

company a competitive edge), Weaknesses (internal limitations or shortcomings), Opportunities (external factors or trends the company can

exploit), and Threats (external challenges or risks that could impact the business).

• Competitor SWOT Analysis: Select the main competitors that represent the main threat to the company. Perform a SWOT analysis for each

competitor, highlighting areas of potential competition or differentiation.

2. Buyer Persona

• Target Audience: Create the buyer persona analysis. 1 or 2 segments that represent the main customer base.

• Include demographics but put special interest in psychographic elements (e.g., interests, values, and lifestyle) and behavioral (e.g.,

purchasing habits, brand loyalty, or digital engagement).

• Show a deep understanding of who the company is trying to reach and how they make purchasing decisions.

3. Define the Marketing Problem and Propose One Alternative/Solution

• Marketing Problem: Identify the main marketing challenge the company is currently facing: customer acquisition, brand positioning, market

saturation, new competition, etc. Be specific and support your statements with evidence from your research.

• Proposed Solution: Based on your previous analysis of the problem, suggest one clear solution and/or alternative. This solution:• This should be feasible for the company, considering its resources and market conditions.

• It must be creative, and the consequence of a deep collaboration between all the members of the group use design thinking

principles

• Explain why this solution is appropriate for addressing the identified marketing challenge.

4. Cost-Benefit Analysis

• Costs: List and explain all the costs associated with your proposed solution. Consider tangible and intangible costs.

• Benefits: List and explain the expected benefits of implementing your solution. Make sure the benefits align with the company’s overall values,

mission, vision, goals and marketing objectives.

5. Recommendation

• Final Recommendation: Based on the analysis of the case, recommend:

• Your Group opinion about the company’s challenges and explain why you think your solution is the best option for the company.

• Why is your recommendation actionable and strategically sound, considering the company’s current market position but also for the

mid/long term results for the company.

• Action plan for the proposed solution (set SMART goal, identify & prioritize tasks, allocate resources, set deadlines & milestones,

identify KPIs and metrics to evaluate the project execution).

Word count: 1.000 words (+/-10%) (maximum).

• Cover, Table of Contents, References and Appendix are excluded from the total word count.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and Bibliography must be in Harvard’s citation style

Formalities for the Presentation:

• Students will discuss and analyze the points highlighted in the report and explain and defend their conclusions.

• The presentation should be 10 slides,