Capstone paper 1500 words Resource UIW library needed

I have a capstone paper that i need 1500 words

I have attached instructions doc

The company is Mod pizza(video)

example.

Need 15 resources

i have also attached kendra scott final compiled paper as an examples for the final paper i will submit at the end of semester

Runninghead: THE COCA-COLA COMPANY 1

The Coca Cola Company: An Strategic Analysis

Key Internal & External Environmental Factors and Strategic Recommendations

First LastName

University of the Incarnate Word

THE COCA-COLA COMPANY 2

Table of Contents

Introduction………………….………..….………………………………………………………..4

Thesis Statement……….…….……………………………………………………………………4

Mission Statement…………..…….….…….……………………………………………………….5

Vision……………………………..……………………………………………………….6

Core Values…………………………………………………………………………………7

Executive Leadership………………….…………………………………………………………..7

The External Environment………………………….…………………………………………….10

Remote Environment……..………………………………………………………………10

Economic Factors…………………………………………………………………10

Social Factors…………………………………………………………………….12

Political Factors………………………………………………………………….15

Technological Factors……………………………………………………………16

Ecological Factors………………………………………………………………..18

Operating Environment…………………………………………………………………..19

Competitors………………………………………………………………………20

Customers………………………………………………………………………..22

Industry Environment……………………………………………………………………24

Industry Analysis…………………………………………………………………25

Porter’s Five Forces………………………………………………………………25

The Internal Environment…………………………………………………………………………31

THE COCA-COLA COMPANY 3

SWOT Analysis…………………………………..………………………………………31

Strengths………………………………………………………………………….31

Weaknesses…………………………………………………………………….…34

Opportunities……………………………………………………………………..36

Threats……………………………………………………………………………39

Core Capabilities…………………………………………………………………………41

Brand Strength……………………………………………………………………41

Unique Distribution System………………………………………………………42

Comparison with Past Performance and Competitors……………………………………43

BCG Matrix………….…………………………………………………………………..47

Cash Cows……………………………………………………………………….48

Stars………………………………………………………………………………48

Question Marks…………………………………………………………………..49

Dogs………………………………………………………………………………50

Long-Term Objectives and Strategies……………………………………………………………50

Objective #1………………………………………………………………………………51

Strategy #1……………………………………………………………………………….52

Objective #2……………………………………………………………………..……….55

Strategy #2……………………………………………………………………….………56

Objective #3………………………………………………………………………..…….58

Strategy #3……………………………………………………………………………….58

Conclusion………………………………………………………………………………….……59

References………………………………………………………………………………………..61

TCD #1 – DRAFT DUE – Title, Intro, Mission, References

This assignment should include the following:

Title Page – remember APA format (and Running head)

Table of Contents (see example in Blackboard; page numbers are not required)

Introductory Paragraph

Thesis Statement: What are the key strategic issues you will be examining?

Mission Statement (define mission statement and cite the textbook),

References Page

Assignment Submission Information

General Instructions:

These assignments are for the Traditional (Big) Case only.

Each assignment is to be uploaded as a WORD document only. (Do not write your assignment within Blackboard.)

You may submit your assignment at any time prior to the due date — either as you have it ready or on the actual due date before 5pm.

Treat each submission as a stand-alone assignment. Do not submit previous work with the current assignment, unless the entire draft or final paper is due.

You will only have one opportunity for submission, so please make sure what you are submitting is your best work and includes appropriate citations and references.

Once the deadline has passed, you will not be able to submit your assignment, so please do not wait until the last minute.

If you have any questions, please contact me before you submit your assignment — give plenty of time for a response so you do not miss the submission deadline.

TCD

–

DRAFT

DUE

–

Title,

Intro,

Mission,

References

This

assignm
ent

should

include

the

following
:

Title

Page

–

remember

APA

format

(and

Running

head
)

Table

Contents

(see

example

Blackboard;

page

numbers

are

not

required
)

Introductory

Paragrap
h

Thesis

Statement:

What

are

the

key

strategic

issues

yo
u

will

examining
?

Mission

Statement

(define

mission

statement

and

cite

the

textbook)
,

References

P
ag
e

Assignment

Submission

Informatio
n

General

Instructions
:

These assignments are for the Traditional (Big) Case only.

Each

assignment

uploaded

WORD

document

only.

(Do not write your assignment within
Blackboard.)

You may submit your assignment at any time prior to the due date
—

either as you have it ready or on the actual due
date before 5pm.

Treat each submission as a stand
–
alone assignment. Do not submit previous work with the current assignment,
unless the ent
ire draft or final paper is due.

You will only have

on
e

opportunity for submission, so please make sure what you are submitting is your best work
and includes appropriate citations and references.

Once the deadline has passed, you will not be able to submi
t your assignment, so please do not wait until the last
minute.

If you have any questions, please contact me before you submit your assignment
—

give plenty of time for a
response so you do not miss the submission deadline.

TCD #1 – DRAFT DUE – Title, Intro, Mission, References

This assignment should include the following:
Title Page – remember APA format (and Running head)
Table of Contents (see example in Blackboard; page numbers are not required)
Introductory Paragraph
Thesis Statement: What are the key strategic issues you will be examining?
Mission Statement (define mission statement and cite the textbook),
References Page

Assignment Submission Information
General Instructions:
These assignments are for the Traditional (Big) Case only.
Each assignment is to be uploaded as a WORD document only. (Do not write your assignment within
Blackboard.)
You may submit your assignment at any time prior to the due date — either as you have it ready or on the actual due
date before 5pm.
Treat each submission as a stand-alone assignment. Do not submit previous work with the current assignment,
unless the entire draft or final paper is due.
You will only have one opportunity for submission, so please make sure what you are submitting is your best work
and includes appropriate citations and references.
Once the deadline has passed, you will not be able to submit your assignment, so please do not wait until the last
minute.
If you have any questions, please contact me before you submit your assignment — give plenty of time for a
response so you do not miss the submission deadline.

Running head: KANDRA SCOTT 1

KANDRA SCOTT 4

Kandra Scott Company Analysis

Names

Institution

TABLE OF CONTENTS

CHAPTER PAGE

Kandra Scott Company Internal Analysis

SWOT Analysis 5

Kendra Scott Human Resource Analysis 7

Kendra Scott Operations 8

Kendra Scott Marketing 9

Kendra Scott Organization Structure 10

Kendra Scott Organization Background 11

Kendra Scott VRIO Framework 13

External Analysis 19

SWOT Analysis 23

Kandra Scott Company Middle East Analysis

Bahrain Middle East and Saudi Arabian Market 30

Kendra Scott Strategic 35

Kendra Scott Middle East Organization Structure 37

Conclusion 40

References

Kandra Scott Company Internal Analysis

Introduction

Company Despription

Kendra Scott company was established in the year 2002, and its headquarters is based in Texas, Austin. Currently, the company boasts of 2000 employees while the Berkshire Partners recapitalize the capital base. Indeed, the company has practiced a Non-traditional retailing strategy that has enabled for its success. Apparently, Kandra Scott started the business with just $500 in one of her bedrooms (Kendra Scott, 2017). Initially, she was moving from one door to another while selling jewelry that included bracelets, earrings, rings, and necklaces. Slowly by slowly the business empire rapidly increased and grow

. The company is on the verge of expanding internationally with more locations that are physical across the globe. Despite the physical stores, the company has also established the great online presence. One of the most outstanding components of the business is the giving back to the community initiative (Kendra Scott, 2017). Through the aspect of giving back, the organization has given back to the community close to $1 million including $60,000 jewelry pieces to more than 900 organizations.

Kandra Scott happens to be one of the leading brands in the fashion accessories. The company happens to be inspired and motivated by the travel and sense personal experiences of the society being spearheaded by Kandra Scott who happens to be the CEO. Indeed, the organization happens to be the true business with an Omni-channel model as a premium retailers like the Bloomingdale, Nordstrom, and Nieman Marcus, Von Maur together with more than 700 global boutique specialists. Kendra Scott boasts of the thriving corporation with more than 80 retail stores stand alone in the country of America (Kendra Scott, 2017). Indeed, Kandra Scott remains to be famous due to it as the comprehensive collection of the jewelry designed in an elegant manner including the categories of lifestyles like the fine jewelry, home accessories, and beauty products. Indeed, the brand has consistently remained innovative in providing customized products due to the available experience at Kendra Scott stores.

Internal Analysis

Financially, the company has been performing well over the last number of years. Over the past five years, the company’s revenue trend has been increasing at a margin of 7.1%. Currently, the annual revenue for the company stands at $180,000 as at 2016. As at 2016, the growth in gross profits for the organization was 12%. The inventory turnover for the organization was 23.6% while the Fixed Assets Turnover for the organization was 8.1%. For the profitability ratios, the organization has performed well (Kendra Scott, 2017). This is an indication that indeed, the corporation is geared towards attaining success. For the profit margin, the organization has established at a percentage of 2%. On the same note, the returns on the shareholder’s equity remain at 8.2%. The dividend payout ratio remains at -2.0%. For the liquidity ratio, the current ratio stands at 1.31 while the quick ratio remains at 0.57. The solvency ratio is evaluated by the Debt to Total Assets ratio that is 0.71; the Time Interest Earned remains 32.4 while the Times interest earned cash is 41.4 (Kendra Scott, 2017). From the financial analysis indicates the incomes for the consumers have increased causing the consumers to continue spending more. The household income for those that earn more than $150k continues to spend more than 2.1% of their earnings in jewelry. Indeed, the consumer’s purchasing power has increased due to the consumer’s income. Out of the spending’s Jewelry accounted for 34%, the spending’s on handbags is 30%, Sunglasses 6%, watches 7%, hosiery 125, watches 6%.

SWOT ANALYSIS

· Strengths

· Experience

For a very long time, Lexie and Katie have been constructing jewels. This has enabled them to be more confident, creative and efficient. The two have made several types of necklaces and the knowledge how to pull together the various ornaments in the strands. This knowledge on how to assemble the jewelry makes them have the capacity of making any necklaces that accounts as great advantage in customization (Leadership Analysis, 2017).

· Price:

The directors had great access to the boutique wholesales of the beads. They are able to purchase the beads at a price that is less expensive, so this is what drives the organization into making many profits.

· Weaknesses

The new to Sell: Both Lexie and Katie have never sold jewels before in that great mass scale. The two have created for families and friends that they have never practiced it at a larger scale. The two do not have the great experience in setting up the store and shops (Kendra Scott, 2017).

Location: despite the fact that they have been into many cities they have a challenge in meeting, ship the necklaces, make the customers available or meeting due to accessibility.

· Opportunities:

The organization has a Make-A-Wish foundation that is aimed at the organization apportioning part of their income there. The aspect of donation is indeed a huge advantage for the organization. The other opportunity is the market. There is a great opportunity for the organization to reach out to very many customers in a large area for instance in Houston, Norman and Fort Worth (Leadership Analysis, 2017).

· Threats

There is great competition in the breaded necklace industry. Presently, very many women are participating in the industry as they sell the Etsy through various mobile phone applications and sites of the social media. Another threat is the number of great companies dealing with jewelry. An example of such countries includes Dot and Stells. These corporations have started constructing long necklaces that are handmade. This has made it more popular with great fun base and the customers.

Figure 1: Kendra Scott SWOT Analysis

Kendra Scott Human Resource Analysis

Kendra Scott Operations

The company is headed by a Board of Directors and in LifeWorks board from the year 2012. After being launched, the organization has grown the sales volume to more than $80 million worth of sales as the pioneer of the corporation being spotted with great public figures like Gwyneth Paltrow, Fey Tina, and Reese Witherspoon. Indeed, the operations at the then organization have seen it growing aggressively with the urge of pursuing commercial contracts from the larger stores. The management at the organization has incessantly practiced more excellent and superior management skills in the organization. The operations of the organization are based on confidence in doing a better job (Leadership Analysis, 2017). The operations are based on value based on effectiveness and value-based relationship. One of the major structures implemented by the organization incorporates a good policy on training whereby the workers go more than customer service. For instance, the employees are encouraged to learn and be more passionate and diligent at their work.

Kendra Scott Marketing

The organization markets through the concept of the open-sale idea that has the presence of a Color Bar. In this regards, the associates are trained in making good jewelry. Ideally, the organization has opened several stores countrywide and other locations (Leadership Analysis, 2017). This has enabled the organization to increase its brand presence as it gains more customers. Several celebrities have also embraced the [products offered from the various stores and this acts as a great milestone for the organization. As a brand, the company continues to produce great staffs that later advertised through the various media platforms like the websites and magazines (Leadership Analysis, 2017). Another marketing tool implemented by Kendra Scott is the aspect of giving back to the community. In this regard, they are considered to be very passionate and generous indeed. The home collections for the products remain not to be like any other in the market. The products designed and produced in a large scale of stones that are genuine including shells. After, they are paired with great jewelry customer details that are stored as pieces.

Kendra Scott Organization Structure

The organizational structure continues to expect great dedication from the members of staffs. The organization practices a form of Product based organization structure and a functional organization structures. In essence, the organization focusses on the organization structure and the functions are concentrating on the specific areas and specializations. As it is evident, these companies apply this type of the various structures that they want to organize its operations in the various employee groupings, departments, skills shared, sales and marketing, knowledge. The other structures that are based on the various products of the organization of the lines and the products of the company. As a retail store, the store is typically established in the local structure that is available in the various cities. This structure is differentiated in the different locations that create the different departments like in finance, operations, and marketing. The organization is led by a Board of Directors that are then assisted by the Branch managers and the product managers then the department heads like the Finance, marketing, and product managers.

Conclusion

In conclusion, the internal structure of Kendra Scott has proved that the primary reason for the organization success is the management structure that has been implemented in the organization (Leadership Analysis, 2017). The organization has established proper marketing tools blended with the innovation that is in the organization of mix and color this is done by the design team of the organization. Indeed, for the internal structure of the organization, one can judge that passion to something leads to greater heights of achievements. The case of $500 to a $250 million empire is the real testimony to true success.

The purpose for this part is to highlight the strategic analysis of Kendra Scott and how the strategies have been applied well in the organization. The paper shall discuss the PESTLE and VRIO frameworks. In order to attract a proper portrait, the paper shall utilize proper information from the well sources and apply them in answering the questions from the intelligent integrative way. The main purpose of this paper entails providing an explanation of the importance of strategic analysis in Kendra Scott. Besides, the paper shall also explain and identify the tools and methodologies of Kendra Scott strategic analysis in the examination of the organization external and internal environments.

Strategic Analysis

According to scholars, strategic analysis is an informed theory that examines the environment that a company is operating. Understanding the company’s interaction with the external and internal environments shall importantly improve how the company becomes efficient and effective through growth of Kendra Scott capacity in distributing and positioning the resources in the organization in a logical way. Therefore, strategic analysis stands to be an important part of strategic planning development. Accordingly, strategic analysis stands as an important part of the organization’s control program and evaluation within an organization as it offers the Directors and managers with an inclusive evaluation of the company’s capacity and factors within the market (Kendra Scott, 2017). Therefore, through this process the vulnerabilities and opportunities in the organization shall be established and ascertain the opportunities for growth.

Currently, there exists several planning tools and strategic analysis that are present in assisting business environment analysis both external and internal encompassing the environment that is present. Some of the tools that are available in business analysis includes SWOT framework, PESTLE framework, VRIO framework, Porter’s Five, Value chain analysis.

Kendra Scott Organization Background

Kendra Scott boasts of the thriving corporation with more than 80 retail stores stand alone in the country of America (Kendra Scott, 2017). Indeed, Kendra Scott remains to be famous due to it as the comprehensive collection of the jewelry designed in an elegant manner including the categories of lifestyles like the fine jewelry, home accessories, and beauty products. Indeed, the brand has consistently remained innovative in providing customized products due to the available experience at Kendra Scott stores. The company was established in the year 2002, and its headquarters is based in Texas, Austin.

Kendra Scott happens to be one of the leading brands in the fashion accessories. The company happens to be inspired and motivated by the travel and sense personal experiences of the society being spearheaded by Kendra Scott who happens to be the CEO (Leadership Analysis, 2017). Indeed, the organization happens to be the true business with an Omni-channel model as a premium retailers like the Bloomingdale, Nordstrom, and Nieman Marcus, Von Maur together with more than 700 global boutique specialists.

Kendra Scott VRIO Framework

According to scholars, the VRIO framework is discussed and described as the worthy tool or component in evaluation of the company’s internal environment. The word VRIO describes the components or questions that need to be asked or considered concerning the capacity or capability or resources applied in Kendra Scott through potential capacity (Kendra Scott, 2017). Kendra Scott has enough capacity for the organization in exploiting the opportunities or environment in neutralizing the threats that Kendra Scott is currently available. Kendra Scott has enough resources in facing the advantages of cost in developing the firm.

PEST Analysis

The main objective of PEST analysis is to clearly outline the sociocultural, economic, legal, technological and legal factors that impacts on the performance of Kendra Scott. Ideally, it entails the external environment of the organization and it operate.

The Analysis of Porters Four Corners.

Indeed, this is a very important tool that is applied in analyzing the competitors since it highlights the main purpose of competitive analysis and how it deserves to be applied. Similarly, it describes the general insights of the organization in the future. In this regard, the model is used in developing the Kendra Scott profile including the probable strategic changes that the competitors applies in the organization in becoming successful. Besides, it evaluates on how the competitors continue to react in the aspect of environmental changes and industrial shifts that is prevalent.

Kendra Scott competitors have applied a quite straightforward strategy that stalks from their motivation in over-performance and exceeding the various objectives and public relation actions. On the other hand, the competitors have applied these objectives in establishing their capabilities including the individual skills of the employees and the senior management. Accordingly, it remains important to develop the clear assumptions on the parameters of the networks and relationships that has been developed by the businesses (Kendra Scott, 2017). For example, Kendra Scott has remained to be successful than the competitors due to the extreme consciousness in the brand. This is an indication that the organization’s senior management strength, financial stability has proved to be able to serve the various channels within the organization through the implementation and creation of a proper strategy in winning.

Value Chain Analysis

According to the description, this concept is based from the fact that the company is there to create value for the clients. Additionally, this is a very unique analysis technique that could be utilized by Kendra Scott as a way of competitive advantage. Tentatively, Kendra Scott business activities aer categorized into various parts aimed at adding value to the company. Kendra Scott could the activities well through the internal capacities through examination and identification of all these activities. Essentially, Kendra Scott run the various activities separately aimed at offering after sales services, customer satisfaction through the provision of these services. The vast research indicates that the organization has invested heavily in terms of research and development of the products that presently exist. However, the organization needs to invest more in entering the new markets. Initially, the organization shall need to research more into their available products and assess the perforating market.

Normally, the strategic analysis encompasses the evaluation of the social environment. The social environment is comprised of the political legal factors, technological, sociocultural and the economic situations (Kendra Scott, 2017). The other factors are the analysis of interest groups, analysis of the suppliers, analysis of the government, analysis of the suppliers, and the analysis of the, market. The strategic analysis is also referred as the macro environmental factors that have vastly been discussed in the SWOT analysis below. The paper has identified and captured the Threats and Opportunities available (Leadership Analysis, 2017). Externally, the organization has not suffered any lawsuits that is outstanding neither has it impacted the organization. However, the organization has leveraged the law through the intellectual property protection laws through patents. There is also the regulations from the government through international, local, state and federal laws.

The strategic evaluation of the organization is based on the potential threats that the organization is facing at the moment. For instance there is the entry of a number of competitors that are charging their products at a low price. Secondly, there is the increase of substitute products sales while this continues to slow the amount of growth in the market. The strategic analysis encompasses the macroeconomic level that includes the economics, demographics, political/legal, technology, and social factors (Kendra Scott, 2017). The demographics of the organization targets the youths mostly females who are aged between the years 21 to 32 that are in colleges with income of around $54,000 who are located in the upper Urban Centers or Cities. The ethnic diversity are the Asians and the Whites who are employed professionally (Kendra Scott, 2017). The organization has set up a plan and an initiative that has generated an application for the phones that allows the organization’s customers to have entree globally everywhere for the stores. Besides, the application shall also offer the customers with links for the products (Leadership Analysis, 2017). There will be a new features for the applications store that is innovative and creative exclusively. The application has been developed by the Amadeus Group with great satisfaction for the customers with satisfaction rate of more than 95%. The Kendra Scott application together with the target market will favor the users of iPhones.

The jewelry market has significantly adorned for the individuals to portray their beauty. The jewelry market has accounted for more than 34% sales of the accessories. Generally, the organization’s jewelry accounts for around 25% of the general market for the jewelries. However, this percentage seeks to grow at a rate of 45% annually by 2022 (Kendra Scott, 2017). The rate is expected to increase at a slow rate but there is a growing amount of the younger generations demographically that views self-realization and self-expression for the jewelry brands. The overall market for the watch and jewelry market in the United States stands at $81 billion as per the year 2014 (Leadership Analysis, 2017). This is a rate of 1.7% sales increase from the years before. Normally, the amount spent by the households in jewelry is $770 in watches and jewelry. According to the latest reports, the highest spenders on jewelry are the married individuals aged between 53v and 69 that live in the Midwest Urban regions with a small population. These are the professionals and managers working and have a spouse. Normally, their income is $140,000 and more. These individuals have mortgages and own a home. With an increase in income there is more expenditure on jewelry. The highest spenders are the individuals aged between 30s and 50s to 65 years (Kendra Scott, 2017). The correlation of these relationship with income increases as the spending on jewelry increases. In social media has adopted great applications and services on Instagram with the brand that has likely catch with great competitors and maintain a high status that is trending at the moments (Leadership Analysis, 2017). The organization aims at remaining at the top and stay ahead.

Demographics

The spending of the consumers have been great as the number of buyers at the age of 25 to 61 continue to increase. The main factor is the level of e-commerce making the organization attain an increase in revenue to a staggering $402 million. Notably, this is due to the increase in internet users from the upcoming markets in China and India. The increase in the commerce and the internet users virtually leading to the increased sales (Kendra Scott, 2017). The industry currently stands to be a $80 billion industry a time that the customers are interested in purchasing fine products online. The products are in comparison with the competitor’s as they become customized with the market trends favoring the women’s and the minors (Leadership Analysis, 2017). The challenges facing the organization encompasses the demographics, social, international, political or legal tussles and the economy level of the country.

Market Analysis

The market economies have witnessed a slow growth over the recent pas but the trend is supposed to increase in the next five years. The international economy has responded well with an increase in the number of buyers including the regional market segments. The currency rate have not been favorable for the organization as there has been a destabilized rate. Besides, there is also an increase in the number of disposable income, as the company rate of dependence has increased (Leadership Analysis, 2017). Nonetheless, this rate is expected to remain static in the coming years. Also, there has been an increase in the demand as the number of buyers significantly increase. The cost of production for the jewelry has significantly remained low allowing the organization to witness great profit margin.

As a brand, the organization continues to dream big as a brand, inspired design, colorfully confidence the organization has encouraged the staffs to work as a family, philanthropy, and fashion. Therefore, the company continues to value the employees as the soul and heart of the brand. Presently, the organization boasts of more than 2,000 employees that are the source of the company’s success. The employees are innovative of the new state of the art design facilities that have encouraged the growth and culture of the company. The company offers the members of staff some parental leave, great bonuses among other benefits.
Kendra Scott Operations
The company is headed by a Board of Directors and in LifeWorks board from the year 2012. After being launched, the organization has grown the sales volume to more than $80 million worth of sales as the pioneer of the corporation being spotted with great public figures like Gwyneth Paltrow, Fey Tina, and Reese Witherspoon. Indeed, the operations at the then organization have seen it growing aggressively with the urge of pursuing commercial contracts from the larger stores. The management at the organization has incessantly practiced more excellent and superior management skills in the organization. The operations of the organization are based on confidence in doing a better job (Leadership Analysis, 2017). The operations are based on value based on effectiveness and value-based relationship. One of the major structures implemented by the organization incorporates a good policy on training whereby the workers go more than customer service. For instance, the employees are encouraged to learn and be more passionate and diligent at their work.
Conclusion

Kendra scot happens to be a very in a very competitive industry and with great value including the sales turnover. The organization is estimated to be many millions. Besides, the company has attained great number of sales as well as customer satisfaction across the globe and in America. Now, the organization is considering franchising some of its activities. Nevertheless, the company needs to be cautious since they are concentrating on the market while they are not attaining self-satisfaction from the market. Therefore, the organization is now targeting more followers and clients. Through the adaptation of research in the market, the organization shall now build up more developed products for the customers that offers more support from the clients for success. In conclusion, the strategic analysis structure of Kendra Scott has proved that the primary reason for the organization success is the management structure that has been implemented in the organization (Kendra Scott, 2017).

Kendra Scott Company External Analysis

External Analysis

Normally, the external analysis encompasses the evaluation of the social environment. The social environment is comprised of the political legal factors, technological, sociocultural and the economic situations (Kendra Scott, 2017). The other factors are the analysis of interest groups, analysis of the suppliers, analysis of the government, analysis of the suppliers, and the analysis of the, market. The external analysis is also referred as the macro environmental factors that have vastly been discussed in the SWOT analysis below. The paper has identified and captured the Threats and Opportunities available (Leadership Analysis, 2017). Externally, the organization has not suffered any lawsuits that is outstanding neither has it impacted the organization. However, the organization has leveraged the law through the intellectual property protection laws through patents. There is also the regulations from the government through international, local, state and federal laws.

The external evaluation of the organization is based on the potential threats that the organization is facing at the moment. For instance there is the entry of a number of competitors that are charging their products at a low price. Secondly, there is the increase of substitute products sales while this continues to slow the amount of growth in the market. The external analysis encompasses the macroeconomic level that includes the economics, demographics, political/legal, technology, and social factors. The demographics of the organization targets the youths mostly females who are aged between the years 21 to 32 that are in colleges with income of around $54,000 who are located in the upper Urban Centers or Cities. The ethnic diversity are the Asians and the Whites who are employed professionally (Kendra Scott, 2017). The organization has set up a plan and an initiative that has generated an application for the phones that allows the organization’s customers to have entree globally everywhere for the stores. Besides, the application shall also offer the customers with links for the products (Leadership Analysis, 2017). There will be a new features for the applications store that is innovative and creative exclusively. The application has been developed by the Amadeus Group with great satisfaction for the customers with satisfaction rate of more than 95%. The Kendra Scott application together with the target market will favor the users of iPhones.

Economic Analysis

The market economies have witnessed a slow growth over the recent pas but the trend is supposed to increase in the next five years. The international economy has responded well with an increase in the number of buyers including the regional market segments. The currency rate have not been favorable for the organization as there has been a destabilized rates. Besides, there is also an increase in the number of disposable income as the company rate of dependence has increased (Leadership Analysis, 2017). Nonetheless, this rate is expected to remain static in the coming years. Also, there has been an increase in the demand as the number of buyers significantly increase. The cost of production for the jewelry has significantly remained low allowing the organization to witness great profit margin.

Demographics
The spending of the consumers have been great as the number of buyers at the age of 25 to 61 continue to increase. The main factor is the level of e-commerce making the organization attain an increase in revenue to a staggering $402 million. Notably, this is due to the increase in internet users from the upcoming markets in China and India. The increase in the commerce and the internet users virtually leading to the increased sales (Kendra Scott, 2017). The industry currently stands to be a $80 billion industry a time that the customers are interested in purchasing fine products online. The products are in comparison with the competitor’s as they become customized with the market trends favoring the women’s and the minors (Leadership Analysis, 2017). The challenges facing the organization encompasses the demographics, social, international, political or legal tussles and the economy level of the country.

Kendra Scott Organization

Currently, the company boasts of 2000 employees while the Berkshire Partners recapitalize the capital base. Indeed, the company has practiced a Non-traditional retailing strategy that has enabled for its success. Apparently, Kendra Scott started the business with just $500 in one of her bedrooms (Kendra Scott, 2017). Initially, she was moving from one door to another while selling jewelry that included bracelets, earrings, rings, and necklaces. Slowly by slowly the business empire rapidly increased and grow
Kendra Scott happens to be one of the leading brands in the fashion accessories. The company happens to be inspired and motivated by the travel and sense personal experiences of the society being spearheaded by Kendra Scott who happens to be the CEO (Leadership Analysis, 2017). Indeed, the organization happens to be the true business with an Omni-channel model as a premium retailers like the Bloomingdale, Nordstrom, and Nieman Marcus, Von Maur together with more than 700 global boutique specialists.
. The company is on the verge of expanding internationally with more locations that are physical across the globe. Despite the physical stores, the company has also established the great online presence. One of the most outstanding components of the business is the giving back to the community initiative (Kendra Scott, 2017). Through the aspect of giving back, the organization has given back to the community close to $1 million including $60,000 jewelry pieces to more than 900 organizations.
Kendra Scott boasts of the thriving corporation with more than 80 retail stores stand alone in the country of America (Kendra Scott, 2017). Indeed, Kendra Scott remains to be famous due to it as the comprehensive collection of the jewelry designed in an elegant manner including the categories of lifestyles like the fine jewelry, home accessories, and beauty products. Indeed, the brand has consistently remained innovative in providing customized products due to the available experience at Kendra Scott stores. The company was established in the year 2002, and its headquarters is based in Texas, Austin.
SWOT ANALYSIS
· Threats

The market currently faces competitors that sell their products at a cost that is low. There is also an increase in the products that are substitutes. The mark growth is slow, there is also an adverse shift in the rates of foreign exchanges due to the government initiated foreign policies. Besides, there is an increase in the regulatory requirements that is very costly.

There is an increase and vulnerability of the cycles of business. The powers of the customers and the suppliers have witnessed a growth in bargains (Kendra Scott, 2017). This comes at a time that the needs and tastes of the buyers change continuously together with other changes in demographics.

There is great competition in the breaded necklace industry. Presently, very many women are participating in the industry as they sell the Etsy through various mobile phone applications and sites of the social media. Another threat is the number of great companies dealing with jewelry. An example of such countries includes Dot and Stells (Kendra Scott, 2017). These corporations have started constructing long necklaces that are handmade. This has made it more popular with great fun base and the customers.

· Opportunities:

Kendra Scott has a continuously served the customer groups that are additional. Besides, there is new segments and markets with an expansion of the like products that continuously seek to broaden and expand the needs of the customers and there is also the diversification of the products that the company offers (Leadership Analysis, 2017). Likewise, the organization has continuously discovered new technologies.

Also, the company is in the process of forming a vertical integration. There is also trade barriers that are falling and they are also attractive in the markets that are foreign. The rival firms have indicated a complacency and there is also a faster rate of the growth in the markets (Kendra Scott, 2017). The company has socially integrated with the consumers as it represent part of the cultures. The products also integrate with products that initiate memories of childhood. Indeed, this forms an integral part and section of the practices in business, the organization is also involved in initiatives that are charitable (Leadership Analysis, 2017). The organization recently initiated a golf tournament.

There is an increase in the level of competition and the amount of sales as they continue eat on the market share. There is an increase in the amount competitors eating in the share of the market. The currency exchange rates has not been favorable not forgetting the differences in culture and the level of economies that has witnessed a slow growth.

The new to Sell: Both Lexie and Katie have never sold jewels before in that great mass scale (Leadership Analysis, 2017). The two have created for families and friends that they have never practiced it at a larger scale. The two do not have the great experience in setting up the store and shops (Kendra Scott, 2017).

Location: despite the fact that they have been into many cities they have a challenge in meeting, ship the necklaces, and make the customers available or meeting due to accessibility.

· Strengths

Technology: The Company has invested enormously in development and research that has witnessed the emergence of new and latest technologies. This is a very important factor for the industry and the business. The company has also initiated new ways aimed at liberating and leveraging technologies. These efforts have enabled the organization to attain a cycle time for products that are not new (Leadership Analysis, 2017). Besides, the users of internet have increased and this has enabled the organization to attain maximum sales. The patents and regulations have decreased over the past years allowing the organization to penetrate in dynamic markets.

Uniqueness and Style: The products like the necklaces are manufactured from the various types of lengths, ornaments, beading styles, and beads. Furthermore, the various types of varieties that the necklaces are composed of with great talents in the jewelry creation. There exist no identical necklaces since they stand out from the competitors that might be selling these same products.
· Experience
For a very long time, Lexie and Katie have been constructing jewels. This has enabled them to be more confident, creative and efficient. The two have made several types of necklaces and the knowledge how to pull together the various ornaments in the strands. This knowledge on how to assemble the jewelry makes them have the capacity of making any necklaces that accounts as great advantage in customization (Leadership Analysis, 2017).
· Price:
The directors had great access to the boutique wholesales of the beads. They are able to purchase the beads at a price that is less expensive, so this is what drives the organization into making many profits.
Conclusion

In conclusion, the external analysis structure of Kendra Scott has proved that the primary reason for the organization success is the management structure that has been implemented in the organization (Kendra Scott, 2017). The organization has established proper marketing tools blended with the innovation that is in the organization of mix and color this is done by the design team of the organization (Leadership Analysis, 2017). Indeed, for the internal structure of the organization, one can judge that passion to something leads to greater heights of achievements.

Kandra Scott Company Middle East Analysis
Introduction

The purpose for this paper is to highlight the success of the strategic development applied by Kendra Scott (Middle East) and how the strategies have been applied well in the organization especially in the Middle East countries like Bahrain and Saudi Arabia. The Middle East market is a god market since majority of the population are wealthy. Furthermore, the Arab community has the tendency of spending much on jewelry and luxuries. This provides a very good market for the products. The paper shall discuss how the company has applied PESTLE and VRIO frameworks in these countries. In order to attract a proper portrait, the paper shall utilize proper information from the well sources and apply them in answering the questions from the intelligent integrative way. The main purpose of this paper entails providing an explanation of the importance of strategic development in Kendra Scott Middle East Market. Besides, the paper shall also explain and identify the tools and methodologies of Kendra Scott strategic development in the examination of the organization external and Middle East marketing structure environments.

Figure 1: Middle East Gold Market. Source:

www.google.com

Kandra Scott has developed be one of the leading brands in the fashion accessories that sells in the Saudi Arabian and Bahrain markets. The company happens to be inspired and motivated by the travel and sense personal experiences of the society being spearheaded by Kandra Scott who happens to be the CEO. Indeed, the organization happens to be the true business with an Omni-channel model as a premium retailers like the Bloomingdale, Nordstrom, and Nieman Marcus, Von Maur together with more than 700 global boutique specialists. Kendra Scott boasts of the thriving corporation with more than 80 retail stores stand alone in the country of America (Kendra Scott, 2017).

Kendra Scott boasts of the thriving corporation with more than 80 retail stores stand alone in the country of America and the Middle East (Kendra Scott, 2017). Indeed, Kendra Scott remains to be famous due to it as the comprehensive collection of the jewelry designed in an elegant manner including the categories of lifestyles like the fine jewelry, home accessories, and beauty products. Indeed, the brand has consistently remained innovative in providing customized products due to the available experience at Kendra Scott stores. The company was established in the year 2002, and its headquarters is based in Texas, Austin.

Indeed, Kandra Scott remains to be famous in Middle East due to it as the comprehensive collection of the jewelry designed in an elegant manner including the categories of lifestyles like the fine jewelry, home accessories, and beauty products. Indeed, the brand has consistently remained innovative in providing customized products due to the available experience at Kendra Scott stores. The company was established in the year 2002, and its headquarters is based in Texas, Austin. Currently, the company boasts of 2000 employees while the Berkshire Partners recapitalize the capital base. Indeed, the company has practiced a Non-traditional retailing strategy that has enabled for its success. Apparently, Kandra Scott started the business with just $500 in one of her bedrooms (Kendra Scott, 2017). Initially, she was moving from one door to another while selling jewelry that included bracelets, earrings, rings, and necklaces. Slowly by slowly the business empire rapidly increased and grow. The company is on the verge of expanding internationally with more locations that are physical across the globe. Despite the physical stores, the company has also established the great online presence. One of the most outstanding components of the business is the giving back to the community initiative (Kendra Scott, 2017). Through the aspect of giving back, the organization has given back to the community close to $1 million including $60,000 jewelry pieces to more than 900 organizations.

According to scholars, the Middle East framework is discussed and described as the worthy tool or component in evaluation of the company’s internal environment. The word VRIO describes the components or questions that need to be asked or considered concerning the capacity or capability or resources applied in Kendra Scott through potential capacity (Kendra Scott, 2017). Kendra Scott has enough capacity for the organization in exploiting the opportunities or environment in neutralizing the threats that Kendra Scott is currently available. Kendra Scott has enough resources in facing the advantages of cost in developing the firm

Bahrain Middle East and Saudi Arabian Markets

. The company is on the verge of expanding internationally across these Middle East countries with more locations that are physical across the globe. Despite the physical stores, the company has also established the great online presence in Middle East. One of the most outstanding components of the business is the giving back to the community initiative for the Arabs (Kendra Scott, 2017). Through the aspect of giving back, the organization has given back to the community close to $1 million including $60,000 jewelry pieces to more than 900 organizations.

The market Middle East economies have witnessed a slow growth over the recent pas but the trend is supposed to increase in the next five years. The international economy has responded well with an increase in the number of buyers including the regional market segments. The currency rate have not been favorable for the organization as there has been a destabilized rate. Besides, there is also an increase in the number of disposable income, as the company rate of dependence has increased (Leadership Analysis, 2017). Nonetheless, this rate is expected to remain static in the coming years. Also, there has been an increase in the demand as the number of buyers significantly increase. The cost of production for the jewelry has significantly remained low allowing the organization to witness great profit margin.

Figure 2: A Shopkeeper selling gold to Arabs. Source: www.google.com

Kendra Scott happens to be one of the leading brands in the fashion accessories in the Middle East. The company happens to be inspired and motivated by the travel and sense personal experiences of the society being spearheaded by Kendra Scott who happens to be the CEO (Leadership Analysis, 2017). Indeed, the organization happens to be the true business with an Omni-channel model as a premium retailers like the Bloomingdale, Nordstrom, and Nieman Marcus, Von Maur together with more than 700 global boutique specialists.

Financially, the company has been performing well over the last number of years. Over the past five years, the company’s revenue trend has been increasing at a margin of 7.1%. Currently, the annual revenue for the company stands at $180,000 as at 2016. As at 2016, the growth in gross profits for the organization was 12%. The inventory turnover for the organization was 23.6% while the Fixed Assets Turnover for the organization was 8.1%. For the profitability ratios, the organization has performed well (Kendra Scott, 2017). This is an indication that indeed, the corporation is geared towards attaining success. For the profit margin, the organization has established at a percentage of 2%. On the same note, the returns on the shareholder’s equity remain at 8.2%. The dividend payout ratio remains at -2.0%. For the liquidity ratio, the current ratio stands at 1.31 while the quick ratio remains at 0.57. The solvency ratio is evaluated by the Debt to Total Assets ratio that is 0.71; the Time Interest Earned remains 32.4 while the Times interest earned cash is 41.4 (Kendra Scott, 2017). From the financial strategic development indicates the incomes for the consumers have increased causing the consumers to continue spending more. The household income for those that earn more than $150k continues to spend more than 2.1% of their earnings in jewelry. Indeed, the consumer’s purchasing power has increased due to the consumer’s income. Out of the spending’s Jewelry accounted for 34%, the spending’s on handbags is 30%, Sunglasses 6%, watches 7%, hosiery 125, watches 6%.

Kendra Scott Strategic Middle East Market Analysis

As a brand, the organization continues to dream big as a brand, inspired design, colorfully confidence the organization has encouraged the staffs to work as a family, philanthropy, and fashion. Therefore, the company continues to value the employees as the soul and heart of the brand. Presently, the organization boasts of more than 2,000 employees that are the source of the company’s success. The employees are innovative of the new state of the art design facilities that have encouraged the growth and culture of the company. The company offers the members of staff some parental leave, great bonuses among other benefits.
The company is headed by a Board of Directors and in LifeWorks board from the year 2012. After being launched, the organization has grown the sales volume to more than $80 million worth of sales as the pioneer of the corporation being spotted with great public figures like Gwyneth Paltrow, Fey Tina, and Reese Witherspoon. Indeed, the operations at the then organization have seen it growing aggressively with the urge of pursuing commercial contracts from the larger stores. The management at the organization has incessantly practiced more excellent and superior management skills in the organization. The operations of the organization are based on confidence in doing a better job (Leadership Analysis, 2017). The operations are based on value based on effectiveness and value-based relationship. One of the major structures implemented by the organization incorporates a good policy on training whereby the workers go more than customer service. For instance, the employees are encouraged to learn and be more passionate and diligent at their work.

Kendra Scott Middle East Marketing

The organization markets through the concept of the open-sale idea that has the presence of a Color Bar in the Middle East nations. In this regards, the associates are trained in making good jewelry. Ideally, the organization has opened several stores countrywide and other locations (Leadership Analysis, 2017). This has enabled the organization to increase its brand presence as it gains more customers. Several celebrities have also embraced the [products offered from the various stores and this acts as a great milestone for the organization. As a brand, the company continues to produce great staffs that later advertised through the various media platforms like the websites and magazines (Leadership Analysis, 2017). Another marketing tool implemented by Kendra Scott is the aspect of giving back to the community. In this regard, they are considered to be very passionate and generous indeed. The home collections for the products remain not to be like any other in the market. The products designed and produced in a large scale of stones that are genuine including shells. After, they are paired with great jewelry customer details that are stored as pieces.

Kendra Scott Middle East Organization Structure

In conclusion, the Middle East marketing structure of Kendra Scott has proved that the primary reason for the organization success is the management structure that has been implemented in the organization as a brand and financial growth (Leadership Analysis, 2017). The organization has established proper marketing tools blended with the innovation that is in the organization of mix and color this is done by the design team of the organization. Indeed, for the Middle East marketing structure of the organization, one can judge that passion to something leads to greater heights of achievements. The case of $500 to a $250 million empire is the real testimony to true success.

References

“Kendra Scott | Shop Jewelry For Women, Home Décor And Beauty”. Kendrascott.Com, 2017, http://www.kendrascott.com/.

“Kendra Scott Jewelry Store Prompts Homecoming For Designer”. Milwaukee Journal Sentinel, 2017, http://www.jsonline.com/story/money/business/retail/2017/04/14/kendra-scott-jewelry-store-prompts-homecoming-designer/100484486/.

“Leadership Analysis: Kendra Scott & The Entrepreneurial Spirit On Seelio”. Seelio, 2017, https://seelio.com/w/1eoy/leadership-analysis-kendra-scott-the-entrepreneurial-spirit.

“What Is Organizational Structure Of Management? – Types & Examples – Video & Lesson Transcript | Study.Com”. Study.Com, 2017, http://study.com/academy/lesson/what-is-organizational-structure-of-management-types-examples-quiz.html.

References
“Kendra Scott | Shop Jewelry For Women, Home Décor And Beauty”. Kendrascott.Com, 2017, http://www.kendrascott.com/.
“Kendra Scott Jewelry Store Prompts Homecoming For Designer”. Milwaukee Journal Sentinel, 2017, http://www.jsonline.com/story/money/business/retail/2017/04/14/kendra-scott-jewelry-store-prompts-homecoming-designer/100484486/.
“Leadership Analysis: Kendra Scott & The Entrepreneurial Spirit On Seelio”. Seelio, 2017, https://seelio.com/w/1eoy/leadership-analysis-kendra-scott-the-entrepreneurial-spirit.
“What Is Organizational Structure Of Management? – Types & Examples – Video & Lesson Transcript | Study.Com”. Study.Com, 2017, http://study.com/academy/lesson/what-is-organizational-structure-of-management-types-examples-quiz.html.

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