C and C Motivation Part Two

Deliverable Length:  Varies 

Do cultural dimensions correlate with purchase decisions? In this report, you will set out to address this question. USING THE SPSS SPREADSHEET YOU SUBMITTED LAST WEEK, you will create an empirical journal article, much like the one you critiqued as your Unit 3 Individual Project.

THE REPORT: 

1. Provide a general research background on consumers’ motivation to buy.
   This portion of your paper will be 1 -2 pages in length and must be based predominately on articles from the library’s full-text databases. 
2. Describe the data collection process. (This may be taken from the U4 Group project, as long as it is written in 3rd person).
3. Demographic Charts & Tables:      

   Pie Chart for Gender (add a written description below it)
   A chart for Age (add a written description below it)
   Descriptive Statistics of the 6 Factors (add a written description below them)  

4. Four (4) Hypothesis Tests (one of which must be a regression)      

   Write out a Null & Alternate Hypothesis (alpha = .05)
   Run the test, state the decision rule 

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5. Apply the research to the findings of your study. What are the implications for marketers? 

The assignment requires the use of ARTICLES from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The best databases for Marketing: ABI Inform Global, Academic Search Premier, Business Source Premier, Masterfile Premier, and PsycArticles (in some cases). You should steer away from databases that focus on Books, including reference books, like: Credo Reference, eBrary, NetLibrary, or Oxford Reference.

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. 

The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. Instead of saying, “I researched and found out…” refer to yourself in the following manner: “The research team surveyed 5 people…”

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The length of the submission depends on the size of the graphics used. 

• Please submit your assignment as a Word document in APA format using the attached TEMPLATE Below 
•  https://class.aiuniv.edu/LCMSFileShareCommon/cb9/e70/214/edd/418/79a/825/e99/933/aee/e3/MKT655_U5IP_6.zip

 In order to receive credit for work completed in SPSS, you must submit the .sav worksheet and the .spo file(s) used to create tables, graphs and output pasted in the U5 IP. 

PLEASE SEE LAST WEE ASSIGNMENT IN ATTACHMENT.

Runninghead: CULTURAL SURVEY 1

CULTURAL SURVEY 2

Cultural Survey

Group Project Members

American InterContinental University

Culture and Consumption Motivation Part I

The research question for this study was: Do cultural dimensions correlate with purchase decisions? The study made use of 10 participants. A total of six questions were asked of the participants through a questionnaire. The study was purely quantitative in nature.

Gender

On gender, 50% of the respondents indicated that they were male which means the other half was female. This is represented below.

On uncertainty avoidance, the respondents were asked whether their cultural underpinnings lead you to purchase with certainty.

From their responses, 40% of the respondents agreed that their cultural underpinnings lead you to purchase with certainty. Further, 30% disagreed, 20% indicated maybe while 10% indicated not sure. Most of the respondents agreed that their cultural underpinnings lead them to purchase with certainty.

On individualism v. collectivism, the respondents were asked to indicate whether their cultural underpinnings lead to them purchasing uniquely individually and adhering to

From the results, 50% of the respondents indicated that their cultural underpinnings lead to them purchasing uniquely individually and adhering to collectivism. Further, 40% denied that claim while 10% indicated maybe. Therefore, most of the participants’ cultural underpinnings lead to them purchasing uniquely individually and adhering to collectivism.

On Power Distance, the respondents were asked to indicate whether their cultural underpinnings lead them to purchase to fulfill powerful cultural gaps. The figure below shows

the

results.

From the results, 40% of the respondents indicated that their cultural underpinnings lead them to purchase to fulfill powerful cultural gaps. Further, 30% indicated maybe while 20% denied that claim. As well, 10% indicated they were not sure. Therefore, it is clear that cultural underpinnings lead most participants to purchase to fulfill powerful cultural gaps.

On Paternalism, the respondents were asked to indicate whether their purchase decision was often influenced by restrictions in their culture. The figure below shows the results.

Frequency

Percent

Yes

4

40.0

No

3

30.0

Maybe

2

20.0

Not sure

1

10.0

Total

10

100.0

From the results, 40% of the respondents indicated that their purchase decision was often influenced by restrictions in their culture. Further, 30% denied that claim while 20% indicated maybe. As well, 10% indicated they were not sure. Therefore, it is clear that their purchase decision is often influenced by restrictions in their culture.

On Masculinity vs Femininity (Sex Roles), the respondents were asked to indicate whether their purchase decision is often influenced by their gender. The figure below shows the results.

From the results, 50% of the respondents indicated that their purchase decision is often influenced by their gender. Further, 20% indicated maybe while another 20% denied that claim. As well, 10% indicated they were not sure. Therefore, the purchase decision is often influenced by gender.

On Consumption Motivation, the respondents were asked to indicate whether their purchase decision often influenced by their consumption motivation. The figure below shows the

results.

From the results, 30% of the respondents indicated that their purchase decision often influenced by their consumption motivation. Further, 30% denied that claim while 40% answered maybe and not sure. Therefore, purchase decisions are often influenced by consumption motivation.

Chart1

Male
Female

Gender
0.5
0.5

Sheet1

Toyota’s Earnings ove the past three years
Statistics of Total Revenue eanrings: 2017-$247.7m, 2016-$252.7m, and 2015-$227.1m.
Total Revenue
$260m
$247.7m
$250m $252.7m
$240m
$230m
$227.1m
$220m
2015 2016 2017 Years

Sheet2

Male 50%
Female 50%

Sheet2

Gender

Sheet3

collectivism. The figure below shows the