Business Question

“”””””Important note””””””” please please don’t use AI, don’t use hard or un-understandable English as I’m an international student so make sure that the grammar is for international students. Every specific detail will be given below please work based on it and don’t use things that aren’t mentioned in the details, I’ll also link the rubric below to help you with what to focus on. Also the city that you’ll have to talk about it Kuwait make sure it Kuwait also in the instructions it states to use concepts that we already spoken about throughout the course the concepts can be seen below at the end of the instructions which are the LO’S the we took in the course

The Location-Based Assignment (LBA) serves as your final assignment for IBS212.

Choose an organization you have interacted with in your city and use the concepts you’ve learned in IBS212 to:

analyze their marketing strategy (how does the local environment influence them), or

create a hypothetical go-to-market strategy for expanding that organization’s offerings into a new country.

This assignment is intentionally open-ended; the point is to connect what you have learned in the classroom with your real-world, location-based experiences. Therefore, it would be best to choose an organization and a topic you are excited to write about (and your Professor would be interested in reading about). Be sure to highlight 3 of the course’s LOs precisely and incorporate at least one research paper (with appropriate citations).

Notes:

All LOs could serve as focused outcomes; you can select the subset most relevant to your topic.

The topic is open-ended, so please feel free to reach out to your Professor if you’d like to run your idea by them.

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As business majors, your communication skills are crucial — we want you to write well and expect that your work is clear, concise, and not only proofread but iterated with multiple drafts. To that end, review the IBS: Business Communication Writing Tips (Upper-Level) Guide for additional support when writing a solid paper.

In upper-level classes, please focus on the LOs because they are the core components of the course. Building your paper around the LOs is much better than writing a paper and then shoving in LO footnotes. You may tag LOs with a footnote to make it clear to you and the Professor where you are trying to highlight specific concepts, but do not explain your application in a footnote. Everything you need to prove this is a good use of the LO should be in the main text.

IBS 212 – Assignment 4 Location-Based Assignment (LBA) Rubric
Assignment due Thursday, June 27, 2024 by 11:00pm
Length: 750-1000

The Location-Based Assignment (LBA) serves as your final assignment for IBS212.

Choose an organization you have interacted with in your city and use the concepts
you’ve learned in IBS212 to analyze their marketing strategy (how does the local
environment influence their strategy).
• socioCulturalStrat: Analyze how social and cultural environments influence
business strategy.
• localGlobalMix: Analyze the interaction between global and local considerations
when developing the marketing mix.
And create a hypothetical go-to-market strategy **for expanding that organization’s
offerings into a new country.
• intCompetitiveness: Analyze the factors influencing a firm’s international
competitiveness.