Business Question

Instructions

Write the Organizational section of your project paper.

This section should include the following:

The organization’s (Porsche) mission and vision (business plan – write a mission statement)

The organization’s structure – How does this compare to competitors? Based on the organization’s structure – how receptive to change will the organization be?

The management chart showing levels and responsibility. What type of organization is it (matrix, hierarchical or something else?)

A description of employees and/or headcount in the organization:

For the company analysis: How diverse is the company’s workforce? Leadership? Is diversity company-wide or are certain levels or positions more or less diverse than others?

For the business plan: how will you incorporate diversity into your organization?

Discussion of concepts such as leadership, management, and role theories – how they are reflected in the organization?

I. Cover Page
•
Unit 2 Assignment – Project Outline
II. Executive Summary
•
Brief overview of the project
•
Key findings and conclusions
•
Summary of recommendations
III. Table of Contents
•
List of sections and page numbers
IV. Introduction
•
Background on Porsche (Mission statement, history, and significance)
•
Objectives of the research (What you aim to discover or demonstrate)
•
Justification for choosing Porsche as the focus of the project
V. Marketing Analysis
•
Market and environmental analysis (MBA 615 Marketing)
o
Industry overview and trends
o
Competitive landscape
o
Market segmentation and target markets
o
Porsche’s marketing strategies and positioning
VI. Management and Leadership Analysis
•
Management style and organizational structure (MBA 600 Leadership and
Organizational Behavior, MBA 690 Strategic Planning)
o
Analysis of Porsche’s leadership and management practices
o
Strategic goals and decision-making processes
VII. Operations Management and Information Systems
•
Operations management practices (MBA 631 Operations and Project
Management)
o
Overview of Porsche’s production processes and supply chain
management
•
Information systems and technology (MBA 626 Information Systems and
Technology)
o
Analysis of Porsche’s use of technology in operations and innovation
VIII. Accounting and Financial Analysis
•
Financial statements and analysis (MBA 620 Accounting for Managers, MBA
645 Finance)
o
Income statement, balance sheet, and cash flow statement
o
Financial ratios (e.g., Gross Margin, Operating Margin, Return on
Equity)
o
Financial performance and stability
IX. Business Law, Social Responsibility, and Ethics
•
Legal and ethical considerations (MBA 641 Business and Labor Law)
o
Compliance with automotive regulations
o
Corporate social responsibility (CSR) initiatives
o
Ethical issues and sustainability practices
X. MBA Concentration Related Topics
•
Specific topics related to your concentration (if applicable)
•
Integration of concentration topics with Porsche’s business practices
XI. Conclusions and Recommendations
•
Summary of findings
•
Strategic recommendations for Porsche
•
Implications for the automotive industry
XII. References
1. Hickman, C. R., & Silva, M. A. (2018). Creating excellence: Managing
corporate culture, strategy, and change in the new age. Routledge.
2. Milheiro, A. B., Sousa, B. B., Ribeiro Santos, V., Milheiro, C. B., & Vilhena,
E. (2024). Understanding the Role of Brand Attachment in the Automotive
Luxury
Brand
Segment.
Administrative
Sciences,
14(6),
119.
https://doi.org/10.3390/admsci14060119
3. Wolf, T. (2020). The aerodynamic development of the new Porsche Cayenne.
Proceedings of the Institution of Mechanical Engineers, Part D: Journal of
Automobile
Engineering,
http://dx.doi.org/10.1177/0954407019843004
234(2-3),
390-408.
XIII. Tables
•
Relevant tables (e.g., financial data, market analysis)
XIV. Figures
•
Relevant figures (e.g., charts, graphs)
XV. Appendix
•
Supplementary material (e.g., detailed financial data, survey results)