Business Question

Page 1Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
College of Administrative and Financial Sciences
Assignment 2
Entrepreneurship and small business (MGT 402)
Due Date: 03/08/2024 @ 23:59
Course Name: Entrepreneurship and small
business
Student’s Name:
Course Code: MGT402 Student’s ID Number:
Semester: Summer CRN:
Academic Year:2023-2024-Summer Semester
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: /Out of 15 Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• The due date for the Assignment is by the End of Week 6 (03/08/2024)
• Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Page 2
Learning Outcomes:
Describe the place of small business in history and explore the strengths and weaknesses of small
business. (CLO1)
Outline the solid understanding of the potential of entrepreneur in today’s competitive business
world. (CLO2)
Assignment 2
Reference Source:
Textbook:-
Scarborough, N.M. & Cornwall, J. (2015). Entrepreneurship and effective small business
management (11th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 9780133506327
(print); 9780133508239 (e-text).
QUESTIONS:
1. Explain the concept of the marketing mix. What are the four Ps? How can an
entrepreneur use bootstrapping in the marketing mix? (4 Marks) (Minimum 200
words)
2. Explain the differences among promotion, publicity, personal selling, and
advertising. Support your answer with examples. (3 Marks) (Minimum 200
words)
3. Why is it important for entrepreneurs to develop financial plans for their
companies? And How should a small business manager use the financial ratios?
(4 Marks) (Minimum 200 words).
4. What are the four rules for effective bootstrapping? How could you apply these
rules to a business that you have started or are hoping to start some day? (4
Marks) (Minimum 200 words).
Page 3
Important Notes: –
• Support your answers with course material concepts, principles, and theories from
the textbook and scholarly, peer-reviewed journal articles etc.
• You must include at least 6 references.
• Use APA style for writing references.
Good Luck
Answers