Business Question

Step 1: Conduct Research on a CompanyTo begin this assignment, you will research the diversification plan of Disney. First, you’ll
choose a company to report on. Then you’ll search for more information about your company
and its diversification plan.
The Walt Disney Company Announces Strategic Restructuring, Restoring Accountability To
Creative Businesses
The Walt Disney Company (February 9, 2023)
https://thewaltdisneycompany.com/the-walt-disney-company-announces-strategic-restructuringrestoring-accountability-to-creative-businesses/
Locate Sources of Information and List Your Sources in APA
Format
You may find the information you need on the company’s website, in the
business sections of news websites, or on websites devoted to business
news. As you search for your sources, be sure to gather the following
information:
▪
▪
▪
What is the company’s mission and history, and how is it
organized?
How did the company make the decision to diversify, and what
is its diversification plan?
How has the company implemented its plan, and how
successful has it been so far?
Step 2: Apply Critical Thinking – 140 Words
Explain the importance of critical thinking for making business decisions and for Disney’s
diversification planning.
Step 3: Analyze the Diversification Strategy – 80
Words
Briefly introduce Disney . (You could describe its mission, history, organizational structure, etc.)
Introduce the Diversification Strategy– 80 Words
Briefly describe Disney ’s diversification strategy or plan.
Analyze the Strategy – 80 Words
Explain how Disney reached the decision to diversify. Be sure to explain how the company used
information (data, facts, reports, etc.) to determine its diversification strategy. Use evidence from
your research to back up your explanation.
Step 4: Draw Conclusions
Describe the Role of Logic, Evidence, and Arguments – 80 Words
Explain the role of logic, evidence, and arguments in Disney ’s decision-making process. Use
evidence to support your explanations.
Evaluate the Diversification Decision– 80 Words
Explain whether you think Disney ’s decision to diversify was successful. Use evidence from
your sources to support your explanation.