Business Question

The Location-Based Assignment (LBA) serves as your final assignment for IBS212.

Choose an organization you have interacted with in your city and use the concepts you’ve learned in IBS212 to:

analyze their marketing strategy (how does the local environment influence them), or

create a hypothetical go-to-market strategy for expanding that organization’s offerings into a new country.

This assignment is intentionally open-ended; the point is to connect what you have learned in the classroom with your real-world, location-based experiences. Therefore, it would be best to choose an organization and a topic you are excited to write about (and your Professor would be interested in reading about). Be sure to highlight 3 of the course’s LOs precisely and incorporate at least one research paper (with appropriate citations).

Notes:

All LOs could serve as focused outcomes; you can select the subset most relevant to your topic.

The topic is open-ended, so please feel free to reach out to your Professor if you’d like to run your idea by them.

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As business majors, your communication skills are crucial — we want you to write well and expect that your work is clear, concise, and not only proofread but iterated with multiple drafts. To that end, review the IBS: Business Communication Writing Tips (Upper-Level) Guide for additional support when writing a solid paper.

In upper-level classes, please focus on the LOs because they are the core components of the course. Building your paper around the LOs is much better than writing a paper and then shoving in LO footnotes. You may tag LOs with a footnote to make it clear to you and the Professor where you are trying to highlight specific concepts, but do not explain your application in a footnote. Everything you need to prove this is a good use of the LO should be in the main text.

Assignment Information

Length:

750-1000

Weight:

15%

LEARNING OUTCOMES ADDED

flatWorld

: Evaluate the “flat-world” debate and apply it to business strategy issues.

whyGlobal

: Explain and evaluate the motivations for why a business exists in the global marketplace.

howGlobal: Analyze the utility, costs, and implementation of global value chains.

poliStrat

: Analyze how political and legal environments influence business strategy.

econStrat

: Analyze how economic and financial environments influence business strategy.

socioCulturalStrat

: Analyze how social and cultural environments influence business strategy.

globalSegmentation

: Utilize segmentation strategies to identify new global markets.

intCompetitiveness

: Analyze the factors influencing a firm’s international competitiveness.

localGlobalMix

: Analyze the interaction between global and local considerations when developing the marketing mix.