Business Question

COURSE OBJECTIVE

This assessment addresses the following course objective(s):

Develop a marketing plan.

Instructions

The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts the comprise a marketing plan. Your final deliverable for this class will be a strategic marketing analysis and plan.

The final plan should illustrate the following points:

Consumer problem to be solved/gains to be provided

Nature of the proposed solution

Positioning statement

Details on a target market and market segmentation

Market analysis

SWOT analysis

Details on competing products or services

Discussions on differentiation from competition

discussion on market trends based on research

New product development process summary

Details on the process used to develop this hypothetical product

Discussion on how concept/product could be tested

Marketing strategy

Provide an overview of the planned marketing and advertising strategy

Provide more specific details and discussions on one of the following:

Integrated marketing communication plan

Logistics and distribution to include reverse logistics