Business Question

Week 2 Discussion – Company Background

In last week’s discussion, you introduced your classmates to the company that you will use for your business consulting plan. This week you will continue to gather data on the company.

Where and how does the company operate? (e.g., headquarters location, store locations, number of employees working for the company, key internal executives in the company.)

In your assignments, you will focus on a challenge or opportunity for the company and connect it back to some of the main categories of study in your business program.

What area do you anticipate will be the focus of your consultation and how can you apply the knowledge and skills that you’ve obtained throughout your business program? (e.g., finance, operations, leadership, marketing, human resources [staffing], etc.)

Provide a substantive response to one or more of your classmates. You are encouraged to ask questions to help each other in refining this part of your assignment.

Research Resources:

Business Source Ultimate Database

These are tutorials/guides to help you efficiently use the Business Source Ultimate database.

Company, Industry, and Market Research using Business Source UltimatLinks to an external site. (this resource will provide custom guidance for your research in this assignment)

Business Source Ultimate Library Guide

Library of Congress Research GuideLinks to an external site.

Response to

Alphonso

Massaley (50-75 words)

Apr 7, 2024Apr 7 at 2:23am

Manage Discussion Entry

Greetings, Dr. Keller, esteemed professors, and colleagues. Following our dialogue last week, I selected Toyota Motor Corporation for analysis. In this session, I will explore the company’s operational facets, highlighting its central office locations, dealership presence, employee strength, and essential executive leadership. Toyota is a vanguard in the automotive industry, renowned for its fusion of innovation, quality, and dedication to societal progress.

Headquarters Location: Toyota Motor Corporation’s principal headquarters is at 1 Toyota-Cho in Toyota City, Aichi Prefecture, Japan. Meanwhile, the North American branch, Toyota Motor North America, Inc. (TMNA), is based in Plano, Texas, at 6565 Headquarters Drive. TMNA handles various operations in North America, including manufacturing, research and development, sales, marketing, product support, digital innovation, and mobility initiatives.

Store Locations: Toyota boasts an extensive network of dealerships throughout the United States. For instance:

Luther Brookdale Toyota in Brooklyn Center, Minnesota, is known for its tailored car-buying journey, outstanding client service, and dependable vehicle servicing.

Rudy Luther Toyota is in Golden Valley, Minnesota, and serves the Minneapolis region.

Additional Toyota dealerships can be located using the Toyota Dealer Locator tool.

Number of Employees: By the close of the fiscal year 2023, Toyota employed a global workforce of 375,235, a slight increase of 0.65% from the prior year. Toyota positions itself as a top-tier automobile producer, contending with industry giants like the Renault-Nissan alliance, Volkswagen Group, and General Motors.

Key Internal Executives: Prominent figures within Toyota include:

Tetsuo “Ted” Ogawa, the president and CEO of Toyota Motor North America, steers all operations in the region.

Scott Cooke, president and CEO of Toyota Financial Services (TFS), focuses on operational management.

I expect that marketing will be the focus of the consultation. Marketing consultants focus on brand positioning, market research, and customer segmentation. They develop marketing plans, digital strategies, and customer experience enhancements. They leverage skills in data analytics, consumer behavior, and competitive analysis.

Alphonso

Sources:

Toyota Global Profile Overview:

Toyota Motor Corporation. (n.d.). Company profile: Overview. Toyota Global

https://global.toyota/en/company/profile/overview/inks to an external site.

Toyota North America Operations Map:

Toyota Motor North America, Inc. (n.d.). Operations map. Toyota USA

https://www.toyota.com/usa/operations/map/tcaLinks to an external site.

Luther Brookdale Toyota Dealership:

Luther Brookdale Toyota. (n.d.). Home. Luther Brookdale Toyota

https://www.lutherbrookdaletoyota.comLinks to an external site.

Week 2 Activity – Personal Guidebook: The S-Curve and Your Personal and Professional Growth

Your Personal Guidebook

Throughout the business program, you have the opportunity to add one assignment or activity to your personal guidebook, which is a personalized career plan to help you grow and develop throughout your business journey. These assignments will feature leadership and career skills you can use to guide you in your career. Your personal guidebook evolves with you, transforming as you grow, to help you keep track of where you are on the path to success.

This will be your personal guidebook assignment for this course.

Activity Overview and Instructions [PDF]

Download Activity Overview and Instructions [PDF]

.

Open the linked Instructions and read them carefully. Review the rubric below before beginning the activity.

BUS499 Personal Guidebook Activity Template [DOCX]

Download BUS499 Personal Guidebook Activity Template [DOCX]

.

BUS499 – Week 2 Activity: Personal Guidebook Template
Week 2 Activity – Personal Guidebook: The S-Curve and Your Personal and Professional Growth
Student Name Placeholder
BUS499 – Business Administration Capstone
Professor’s Name
Month/Date/Year Placeholder
© 2023 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
1
BUS499 – Week 2 Activity: Personal Guidebook
Template: Your Personal Guidebook
Part 1
SELECT THREE (3) SKILLS FROM EITHER OF THE LISTS BELOW THAT YOU HAVE DEVELOPED DURING YOUR BUSINESS
PROGRAM JOURNEY AND EXPLAIN HOW YOU ARE READY TO APPLY THESE SKILLS.
Industry Skills
10 Employability Skills
Management
Problem Solving
Leadership
Results-Driven
Operations
Communication
Marketing
Technology
Business Development
Agility
Business Technical Skills
Self and Social Awareness
Process Improvement
Productivity
Finance/Budgeting
Initiative
Forecasting
Innovation
Strategic Planning
Relationship Building
Explain Choice 1:
Enter your text here.
Explain Choice 2:
Enter your text here.
Explain Choice 3:
Enter your text here.
Part 2
REVIEW YOUR RESUME. EXPLAIN WHAT CHANGES YOU WILL MAKE (OR HAVE MADE) TO REFLECT THE KNOWLEDGE, SKILLS,
AND ABILITIES YOU HAVE GAINED FROM THE BUSINESS PROGRAM. REFLECT ON YOUR PERSONAL S-CURVE IN YOUR
EXPLANATION.
Enter your text here.
Part 3
CONSIDER YOUR SOCIAL MEDIA PRESENCE AND HOW IT ALIGNS WITH YOUR CAREER GOALS AND ACADEMIC
ACCOMPLISHMENTS. AUDIT YOUR SOCIAL MEDIA PRESENCE AND DESCRIBE CHANGES YOU CAN MAKE TO SHOWCASE
© 2023 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied,
further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
2
BUS499 – Week 2 Activity: Personal Guidebook
COMPLETION OF YOUR DEGREE AND ENSURE YOUR SOCIAL MEDIA ALIGNS WITH YOUR PERSONAL BRAND (CONSIDER
YOUR S-CURVE).
Identify three social media
platform(s) you currently
use or could use in the
future to advance your
career goals.
Enter your text here.
Enter your text here.
Enter your text here.
Explain how you can use
each platform to increase
your career opportunities
and provide potential
employers with a clear
vision of your
accomplishments, goals,
and personal brand.
Enter your text here.
Enter your text here.
Enter your text here.
Part 4
WRITE A PERSONAL BRAND STATEMENT. YOUR PERSONAL BRAND IS WHO YOU ARE, WHAT YOU DO, AND WHAT YOU
WANT. A PERSONAL BRAND STATEMENT SHOULD BE CLEAR AND CONCISE (1-3 SENTENCES). THIS STATEMENT CAN BE USED
ON YOUR RESUME, SOCIAL MEDIA, OR IN AN ELEVATOR PITCH.
Enter your text here.
Part 5
EXPLAIN ONE KEY TAKEAWAY YOU HOPE TO GAIN FROM THIS COURSE IN PREPARATION FOR THE NEXT PHASE OF YOUR
CAREER OR CONTINUED ACADEMIC JOURNEY. (YOUR RESPONSE SHOULD BE 3-5 SENTENCES)
Enter your text here.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance,
including citations and formatting. Please refer to the library site for support. Check with your professor for any
additional instructions.
© 2023 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied,
further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
3
EK 2
E
W
499
PE
R S O N A L G UI D
At this point in your academic journey, you have garnered many tools in your toolbox to successfully
navigate the transition from academics to a professional career. Your personal guidebook, which is
a personalized plan featuring leadership and career skills as well as personal reflection, can be used
as you move forward in your career. This activity will be a reflection of your accomplishments as a
student and a plan for presenting those to potential employers and colleagues.
Overview
In this activity you will consider how your personal and professional growth aligns to the S-Curve. You will reflect on key
knowledge and skills you have gained so far, and what you hope to accomplish in this capstone course. You will complete
an audit of your professional documents and online presence to help ensure you are showcasing your knowledge, skills
and accomplishments in a way that aligns with your personal brand and will advance your career options.
5
Improve & Innovate
4
EB
Your Personal Guidebook
OOK
BUS
Advanced Degree
Bachelor’s Degree
Adapt 3
Associate’s Degree
Grow 2
Start 1
Instructions
Complete this activity using the BUS499 Personal Guidebook Activity Template [DOCX] . Download the template,
complete your activity directly within the document using the guided prompts and tables, then save your work as
“lastname.firstname_BUS499_Personal Guidebook Activity” and submit it using the link in your course under Week 2.