Business Question

Objective: Review and analyze the stakeholder summary.➢ Review the Stakeholder Summary
View the Estée Lauder 2023 Year in Review report.
You are in the planning phase of creating a stakeholder summary report for your company, and
you want to review an example of this type of report for a company within the same industry.
Use the following link to review the stakeholder summary report.
https://media.elcompanies.com/files/e/estee-lauder-companies/universal/investors/investorresources/toolkit/fy23-factsheet.pdf?_ga=2.199929134.1481264554.17086953981299601337.1708695398&_gl=1*dgmnku*_ga*MTI5OTYwMTMzNy4xNzA4Njk1Mzk4*_ga_
V9QZ4PSDRY*MTcwODY5NTM5Ny4xLjAuMTcwODY5NTQwNC41My4wLjA
Examine the report’s content, use of visuals, and structure, then consider these questions:
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What information does the report provide?
How does the report use text? Where does it place text on the page?
How does the report use images and combine them with text?
How does the report use data visualizations and combine them with text?
What effective ideas do you see that you might adopt for your own report?
Analyze the Content
Question 1: Describe how the Estée Lauder report uses data and other information. What data is
used in the report? How does it use specific terms and figures? 150 words.
Question 2: What data visualizations are provided in the report? How do the data visualizations
help convey information that is both useful and easy to understand? 150 words.
➢ Analyze the Presentation
Question 3: Explain how the report is organized. Does it start with a general introductory
paragraph? Does it pull the reader in with a surprising bit of news? How is the report divided up?
What ideas about structure might you adopt for your report? 50 words.
Question 4: Explain how the report makes use of images that are unrelated to data. Do the
images illustrate points effectively, or are they merely decorative? Why do you think the report
does or does not use images effectively? What ideas about using images might you borrow for
your own report? 50 words.
Question 5: Assess the effectiveness of the report. How does the overall presentation appeal to
readers? How does the report meet (or not meet) its objective? What do you think are the report’s
best qualities, and what aspects might you improve on in your own stakeholder report? 150
words.