Business Question

“”””””Important note””””””” please please don’t use AI please don’t use AI, don’t use hard or un-understandable English as I’m an international student so make sure that the grammar is for international students. Every specific detail will be given below please work based on it and don’t use things that aren’t mentioned in the details, I’ll also link the rubric below to help you with what to focus on.

The Amazon Case was the focus of class session three (3), but since then, we have learned several frameworks for analyzing why a company may succeed or fail in emerging markets. Therefore, when re-analyzing the Amazon Case, consider the following questions:

Why did Amazon follow a different business model and strategy in India compared to its experience in China and Brazil? Consider entry mode and timing.

What led to the differing approaches, and which, if any, of Amazon’s emerging markets’ strategies and investments would succeed?

Should Amazon enter other markets immediately? If so, why and where? If not, where should its focus be?

You’ll need to set the stage by explaining why Amazon entered India, China, and Brazil and analyze their decisions about globalization. Next, explain whether Amazon’s strategy was successful and discuss the takeaways about brand management that should be applied as they try to grow the brand. Finally, you may want to review class session three (3) but do not simply rehash what was covered in class, reframe those insights in light of the concepts we’ve learned in the last several weeks of the course.

Choose one idea as your thesis and build your paper around that topic. Remember, everything in your paper must be in the service of your main argument. If something is irrelevant to your thesis but interesting, revise it to include your exciting idea, or consider dropping the point from your paper. Focus and clarity are the hallmarks of good writing.

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As business majors, your communication skills are crucial — we want you to write well and expect that your work is clear, concise, and not only proofread but iterated with multiple drafts. o that end, review the

IBS: Business Communication Writing Tips (Upper-Level) Guide

for additional support with writing a solid paper.

In upper-level classes, please focus on the LOs because they are the core components of the course. Building your paper around the LOs is much better than writing a paper and then shoving in LO footnotes. You may tag LOs with a footnote to make it clear to you and the Professor where you are trying to highlight specific concepts, but do not explain your application in a footnote. Everything you need to make your case that this is a good use of the LO should be in the main text.

Assignment Information

IBS212 – Amazon Case Write Up Rubric
Analyze the Amazon Case and consider the following questions:
750-1000 word
1- Why did Amazon follow a different business model and strategy in India
compared to its experience in China and Brazil? Consider entry mode and
timing.
Students need to explain why Amazon entered India, China, and Brazil and analyze
their decisions about entering these three markets. Students should also explain how
Amazon’s strategy differs in the three markets.
•
# whyGlobal: Explain and evaluate the motivations for why a business
exists in the global marketplace.
2- What led to the differing approaches, and which, if any, of Amazon’s
emerging markets’ strategies and investments would succeed?
Students need to explain why Amazon’s approaches were different when entering the
three markets: Brazil, China and India.
•
#howGlobal: Analyze the utility, costs, and implementation of global value
chains.
3- Should Amazon enter other markets immediately? If so, why and where? If
not, where should its focus be?
Students need to discuss the takeaways about brand management that should be
applied as they try to grow the brand.
•
#intCompetitiveness: Analyze the factors influencing a firm’s international
competitiveness.