Business Law Question

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    Memo (normally 1/2 page

    Not part of 10 pages) based off Holiday Tree Services case

  • Executive Summary (no more than a page – page break after and written last) based off entire 8 page analysis portion and Holiday Tree Services case
  • Introductions/facts (1/2 page – Bullets ok) based off Holiday Tree Services case
  • Analysis (with sub-headings depending on each case, i.e. Statistical analysis, Legal analysis, (8 pages)
  • Recommendation/Conclusion (1/2 Page) based off based off entire 8 page analysis portion and Holiday Tree Services case
  • Appendix (includes figures/tables that can’t fit in 1⁄2 page – must be tittled and referenced in the body of the analysis)
  • References (MLA)
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    – have referencing only from the three cases ( no outside sources)

    – be sure to reference the cases in the analysis (all 3 cases)

    – the executive summary should include numbers and statistics from the holiday case

    – in the legal analysis make sure to write about contract law and contract breach (can look at text for reference)

    – no repetition of information ( keep it as simple as possible)

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    – HOLIDAY TREE SERVICES, INC.
    Memo
    To:
    Kevin Kareem, Manager of Risk Management Department
    From:
    Jennifer Baron, Supervisor, Sales Department
    Date:
    February 20, 2020
    Re:
    Delish Burger
    __________________________________________________________________________________
    As you may remember, Holiday Tree Services, Inc. (HTS) has recently entered into a contract with Delish
    Burger (Delish), whereby HTS is to supply and decorate a Christmas tree in each of Delish Burger’s one
    hundred and thirty-seven fast food restaurants in Gould each year in December. The first year of the
    contract was 2019.
    You undoubtedly remember the December 6, 2019’s disaster. On that day one of the Christmas trees that
    we had delivered and decorated in early December to one of Delish Burger’s restaurants in Lakeview,
    Gould caught on fire. The fire then severely damaged the restaurant’s premises, including the kitchen and
    dining areas. Earlier today, I received an angry call from Duran Austin, the president of Delish, updating
    me on the recent calculations of losses from the disaster.
    Our records indicate that the Christmas tree was delivered to Delish Burger’s Lakeview site on time and in
    good order on the morning of Friday, December 6th, 2019. As the manager on site requested our delivery
    crew, they placed the tree inside the restaurant in an area next to the ordering counter. The crew then
    spent the next two hours, as they routinely do, decorating the tree to the satisfaction of the on-site
    manager, Leon Grant. Mr. Grant then initialed the receipt provided to him by our delivery crew,
    acknowledging receipt and full satisfaction with the decorated tree. Mr. Grant then fully paid for the tree
    and the services with a company check.
    The fire broke out inside the Lakeview restaurant just as the last employee was leaving at approximately
    11:37 p.m. on December 2nd. Fortunately, there were no customers in the restaurant at that time as the
    store generally closes at 11:00 p.m. on weekdays. Mr. Austin indicated to me during the phone
    conversation that a report he received yesterday from the local fire department tentatively concluded that
    the fire originated from the Christmas tree. He went on to say that the report indicates that the lights on
    the tree required too much power for the one outlet they were plugged into, causing an electrical short.
    The spark from this instantly ignited the tree. The employee, who had been about to unplug the tree and
    turn off the lights in the restaurant, was so shocked that he instantly ran out of the restaurant. He then
    searched for a phone to call the fire department (in his haste he had left his cell phone inside). It took a
    few minutes to find a phone, giving the fire a chance to spread.
    Mr. Austin also said that as a result of the fire, the restaurant has been completely shut down for the past
    three months and that he does not expect the restaurant to be open for at least another three months
    pending complete renovation of the damaged areas.
    Mr. Austin then demanded compensation for the losses that Delish’s restaurant sustained as a result of
    the fire. He faxed me a copy of the construction bid Delish’s restaurant accepted to reconstruct the
    premises, which came out to $575,000. In addition to the reconstruction costs, he also demands
    compensation for the potential profits the restaurant could have generated during the downtime. I am
    attaching the documents I asked him to fax me, which include some of Delish Burger’s financial data
    regarding revenues and expenses during 2018 and 2019.
    I told Mr. Austin that I sympathize with the lost profits sustained by Lakeview Delish Burger, but that
    according to our agreement, Delish Burger agreed to waive all claims against us for any consequential
    damages. After he quickly looked at the Purchase Order Acknowledgment, he said that while there was
    such a clause in the document, it was not part of the contract since Delish Burger never agreed to it or
    signed it. I replied that I would look it over and get back to him soon.
    Required
    In addition to the financial data provided by Mr. Austin below, please read parts of the Gould Commercial
    Code and the cases attached in the legal library. Before Ms. Henry replies to Mr. Austin, write an
    objective report to her (refer to the report guidelines on the Gateway website). (Assume that the
    applicable precedent is from the fictional jurisdiction of the state of Gould).
    In preparing your report you may wish to review business law concepts 1, 2 and 10 and statistics
    concepts 1, 2, 3 and 9.
    PURCHASE ORDER
    Number: 756
    Hill City, Gould 83400
    (787) 788-2122
    Date: September 20, 2019
    _______________________________________________________________________
    SELLER: Holiday Tree Services, Inc.
    65324 3rd Avenue
    Lakeview, Gould 75356
    SHIP TO: See Instructions below
    _______________________________________________________________________
    Per our discussion from earlier today, Delish Burger orders one hundred thirty seven (137)
    Christmas Trees – Evergreen style.
    The trees are to be delivered before December 12, 2019, to each of Delish Burger’s 137
    restaurants (attached please find a list). HTS delivery crew shall decorate each tree on the
    site per sample shown by your sales representative, Ms. Miller.
    Price: $150 per tree, all-inclusive, per quote from Madeline Oakley. Payable net upon
    delivery and decoration.
    General Conditions
    Seller warrants all goods are of merchantable quality and fit for the intended purpose. Seller warrants that all goods are free and clear of
    all liens and claims by third party and that Seller possesses all rights to sell said goods free and clear.
    ____________________________________________________________________________________________________________
    Authorized Signature:
    ___________________
    Nicolas Cooper
    PURCHASE ORDER ACKNOWLEDGMENT
    65324 3rd Avenue
    Lakeview, Gould 75356
    (789) 123-4567
    September 25, 2019
    Buyer: Delish Burger, Inc.
    36 View Boulevard
    Lakeview, Gould 60615
    (878) 625-4141
    Ship To: Per instructions
    Contact: Nicolas Cooper
    We have received your purchase order number 976 dated September 20,
    2019.
    -137 Christmas trees-Evergreen style;
    -Decorations to be added upon delivery;
    -unit price $250
    -We will ship the first unit to your store in Lakeview, Gould.
    -Payable net upon delivery.
    ____________________
    Sophia Martinez
    Department of Procurement
    CONDITIONS APPLICABLE TO ALL SALES:
    Late charges at 10% per month for past due payments; minimum late charge $10. Shipment travel at the risk and cost of Buyer. Risk of
    loss passes to Buyer at the time of identification. Seller warrants that all goods are of merchantable quality and fit for the intended
    purpose. To the extent defect is identified in any tree delivered, Seller shall promptly deliver a replacement tree to Buyer. Buyer waives
    any claims for consequential damages arising out of this purchase order, including, but not limited to lost profits.
    4
    DELISH BURGER FINANCIAL DATA FROM THE PRIOR YEAR OF OPERATION*
    Week
    Expenses
    Revenues
    Of
    ($)
    ($)
    3-Dec-18
    10-Dec-18
    17-Dec-18
    24-Dec-18
    31-Dec-18
    7-Jan-19
    14-Jan-19
    21-Jan-19
    28-Jan-19
    4-Feb-19
    11-Feb-19
    18-Feb-19
    25-Feb-19
    4-Mar-19
    11-Mar-19
    18-Mar-19
    25-Mar-19
    1-Apr-19
    8-Apr-19
    15-Apr-19
    22-Apr-19
    29-Apr-19
    6-May-19
    13-May-19
    20-May-19
    27-May-19
    $134,009
    $129,459
    $123,417
    $130,984
    $133,557
    $123,326
    $125,005
    $126,117
    $127,135
    $138,210
    $119,999
    $116,900
    $130,710
    $129,051
    $128,222
    $130,355
    $130,008
    $137,190
    $120,606
    $134,120
    $137,532
    $128,094
    $126,716
    $133,240
    $136,884
    $129,532
    $159,293
    $170,347
    $179,157
    $148,844
    $156,753
    $236,759
    $179,378
    $136,068
    $153,149
    $205,056
    $189,391
    $168,685
    $169,835
    $111,664
    $163,792
    $147,152
    $165,372
    $149,127
    $189,108
    $197,547
    $89,210
    $164,431
    $126,100
    $157,755
    $178,196
    $198,366
    Week
    Expenses
    Revenues
    Of
    ($)
    ($)
    3-Jun-19
    10-Jun-19
    17-Jun-19
    24-Jun-19
    1-Jul-19
    8-Jul-19
    15-Jul-19
    22-Jul-19
    29-Jul-19
    5-Aug-19
    12-Aug-19
    19-Aug-19
    26-Aug-19
    2-Sep-19
    9-Sep-19
    16-Sep-19
    23-Sep-19
    30-Sep-19
    7-Oct-19
    14-Oct-19
    21-Oct-19
    28-Oct-19
    4-Nov-19
    11-Nov-19
    18-Nov-19
    25-Nov-19
    * All figures are after tax
    5
    $131,561
    $129,644
    $125,068
    $131,141
    $129,271
    $124,198
    $136,960
    $116,866
    $118,634
    $136,078
    $121,181
    $132,969
    $135,147
    $127,170
    $127,095
    $140,442
    $131,863
    $125,512
    $121,284
    $130,295
    $127,239
    $133,881
    $130,129
    $132,919
    $133,059
    $137,554
    $199,122
    $177,117
    $131,316
    $202,976
    $163,237
    $201,371
    $166,971
    $151,769
    $219,231
    $193,318
    $184,193
    $184,443
    $138,956
    $220,126
    $164,771
    $201,146
    $211,349
    $180,259
    $206,296
    $175,715
    $145,912
    $154,575
    $184,311
    $209,435
    $182,294
    $173,040
    HOLIDAY TREE SERVICES, INC. LIBRARY
    Library of Legal Information
    1.
    AGUILAR MANUFACTURING, INC., Plaintiff and Appellant, v. RICHFIELD, INC., Defendant and
    Respondent
    2.
    KIDS’ WORLD INC., Plaintiff and appellant v. LABS ETC. INC., Defendant and respondent.
    3.
    GOULD Commercial Code
    6
    AGUILAR MANUFACTURING, INC.,
    Plaintiff and Appellant, v. RICHFIELD, INC.,
    Defendant and Respondent
    damages, for damages for loss of good will and
    reputation according to proof, for attorney’s fees
    in the action, plus costs and other proper relief.
    Civ. No. 87546
    In defendant’s answer to the complaint, it
    pleaded 16 affirmative defenses, one of which
    alleged “. . . that plaintiff failed to commence the
    within action within the one-year limitation period
    expressly agreed to by the parties in writing.”
    Court of Appeal of Gould, Third
    Appellate District, Division Three
    April 24, 1998 filed
    After the case was at issue, the parties
    stipulated in writing “that the question of
    whether, as a matter of law, plaintiff’s claims are
    barred by the applicable statute of limitations on
    contractual limitations period may, and should,
    be determined in advance of impaneling a jury to
    determine the remaining factual issues in
    respect of the trial set for January 30, 1984. The
    reason for this stipulated order of proceeding is
    that if, as defendant contends but plaintiff
    disputes, the action is time-barred as a matter of
    law, defendant would be entitled to judgment
    without the need for further proceedings.”
    PRIOR HISTORY:
    Superior Court of San Dimes County, No. SD
    9563466, Elizabeth Westbrook, Judge.
    DISPOSITION: The judgment is affirmed.
    COUNSEL: Warren & Warren for Plaintiff and
    Appellant.
    Gibson & Anderson for Defendant and
    Respondent.
    OPINION BY: KAUFMAN
    With reference to the agreed upon issue of fact,
    the pretrial conference order included recitations
    that:
    OPINION: This appeal presents for the first time
    in this state an occasion to interpret section
    2207 of the Commercial Code (infra) as it
    operates to permit an offeree seller to accept an
    offer to purchase on terms not contained in the
    offer, which are yet binding on the offeror buyer,
    provided such terms do not represent a “material
    alteration” of the contract. Here the offeree
    seller’s invoices contained a printed limitation of
    one year within which the buyer could
    commence an action “under this contract” after
    such action had accrued. On the facts before it,
    the trial court ruled that a suit brought by the
    buyer twenty-one months after all of its causes
    of action had accrued, including those for breach
    of warranty fraud and negligent
    misrepresentation, was barred by this one-year
    limitation provision which had become a term of
    the contract in the manner noted. In our view,
    the trial court properly ruled on the issues before
    it, and the judgment of dismissal will be affirmed.
    “3. The procedure for all sales of emulsions
    purchased by plaintiff from [defendant], including
    all sales of Polyco 2151, was as follows: A
    representative of plaintiff would telephone
    [defendant’s] facility and place an oral order for a
    quantity of emulsion at [defendant’s] standard
    price for delivery at plaintiff’s facilities in Colton.
    On several occasions plaintiff would also
    thereafter send to [defendant] a written purchase
    order identifying the product to be purchased,
    stating the quantity required and the place and
    means of shipment, the price per pound, the
    date and place of requested delivery.
    “4. Plaintiff made at least seventeen purchases
    of Polyco 2151 between May 1976 and July
    1977, inclusive.
    “5. Plaintiff’s oral and/or written offers to
    purchase Polyco 2151 did not limit acceptance
    to their terms.
    Synopsis of the Trial Court Proceedings:
    Aguilar Manufacturing, Inc., a Nebraska
    corporation (plaintiff) filed its initial complaint in
    the underlying action on March 30, 1979 for
    breach of warranty, fraud, and negligent
    misrepresentation. The suit was brought against
    Richfield Inc. a Gould corporation (defendant).
    The prayer asked for $ 2 million in general
    “6. [Defendant’s] sales documents in respect of
    the shipments of Polyco 2151 to plaintiff
    contained the following limitation of action
    provision, which constituted a proposal for
    addition to the contract: “‘2. . . . Any action
    7
    by Buyer hereunder shall be commenced within
    one year after receipt of said products.’
    On the material alteration issue, comment 4 to
    section 2-207 provides in pertinent part:
    “Examples of typical clauses which would
    normally ‘materially alter’ the contract and so
    result in surprise or hardship if incorporated
    without express awareness by the other party
    are: a clause negating such standard warranties
    as that of merchantability or fitness for a
    particular purpose in circumstances in which
    either warranty normally attaches . . . [to] a
    clause requiring that complaints be made in a
    time materially shorter than customary or
    reasonable or to a provision which require
    arbitration, or otherwise contain terms limiting
    remedies.” However, Comment 5 to section 2207 provides in pertinent part: “Examples of
    clauses which involve no element of
    unreasonable surprise and which therefore are
    to be incorporated in the contract unless notice
    of objection is seasonably given are: . . . a
    clause fixing a reasonable time for complaints
    within customary limits.”
    “8. On each occasion that plaintiff ordered a
    shipment of Polyco 2151, [defendant] sent to
    plaintiff sales documents containing the
    limitation of action provision discussed in
    paragraph 6 at the same time or shortly after
    each shipment of Polyco 2151. Plaintiff received
    each of the foregoing sales documents in due
    course.
    “9. Plaintiff at no time notified [defendant] of an
    objection to the one-year limitation of action
    provision contained in [defendant’s] sales
    documents for the sale of Polyco 2151.
    Discussion
    Defendant’s motion was brought and granted
    on the grounds that the one-year limitation
    periods in the sales documents were additional
    terms which became part of the contracts,
    pursuant to Gould’s Commercial Code section
    2207. Section 2207 provides in relevant part:
    “(1) A definite and seasonable expression of
    acceptance or a written confirmation which is
    sent within a reasonable time operates as an
    acceptance even though it states terms
    additional to or different from those offered or
    agreed upon, unless acceptance is expressly
    made conditional on assent to the additional or
    different terms. (2) The additional terms are to
    be construed as proposals for addition to the
    contract. Between merchants such terms
    become part of the contract unless: (a) The offer
    expressly limits acceptance to the terms of the
    offer; (b) They materially alter it; or (c)
    Notification of objection to them has already
    been given or is given within a reasonable time
    after notice of them is received.”
    On the issue of whether, between merchants, a
    one-year limitation period is normal, customary,
    or reasonable, there seem to be no Gould cases
    directly on point. However, the Gould
    Commercial Code section 2725, subdivision (1)
    provides that the parties to a sales contract may
    reduce the statutory four-year period of
    limitations to one year. A district court in New
    York has recently found that a one-year
    limitation provision is not an unreasonable or
    material alteration of a contract pursuant to
    Uniform Commercial Code section 2-207.
    (Aceros Industrials, S.A. de C.V. v. Florida Steel,
    supra, 528 F.Supp. 1156, 1158.)
    In view of all the above, particularly comment 5
    under the corresponding section of the Gould
    Commercial Code, we hold that the trial court
    correctly determined that the limitation periods
    here in question were not material alterations of
    the contracts, and further in view of section
    2725, subdivision (1) of the Gould Commercial
    Code, that the one-year period was not
    unreasonable. As a consequence, the provisions
    are legally enforceable.
    The trial court ruled that limiting the period
    contained in the sales documents was not a
    material alteration, and further that the one-year
    period of such limitation was not unreasonable.
    Plaintiff does not dispute the applicability of
    section 2207, and concedes, as to subdivision
    (2) thereof, that its own offers to purchase did
    not limit acceptance to the terms of the offers,
    and that it did not object to the one-year
    limitation provisions. Plaintiff argues, however,
    that those provisions materially altered the
    contracts, and therefore did not become part of
    the contracts.
    Plaintiff’s attempts to distinguish Aceros, and to
    analogize defendant’s one-year limitation
    provisions to provisions which require
    arbitration, disclaim warranties, or otherwise
    contain terms “limiting remedies” ( Album
    Graphics, Inc. v. Beatrice Foods Co. (1980) are
    8
    without merit. The one-year limitation provisions
    here do not limit plaintiff’s remedy, but limit the
    time within which it may pursue that remedy,
    and, moreover, do so in a way which is
    statutorily and judicially acceptable.
    The judgment is affirmed.
    9
    KIDS’ WORLD INC., Plaintiff and appellant v.
    LABS ETC. INC., Defendant and respondent.
    had five employees, only one of whom had a
    sales position.
    EZ7868765
    Kids’ World had started a Web site in the spring
    of 1995. Howard described the Web site as a
    “test” site; a way to learn about the internet and
    e-commerce; to experiment with Web designs
    and to “debug” the internet Web page. Howard
    stated the online business originally was not
    intended to be profitable. In fact, the online
    business generated less than $ 500 per year
    with the exception of one order for
    approximately $17,000. Between 1995 and
    1997, Kids’ World repeatedly revised its Web
    site.
    COURT OF APPEAL OF GOULD,
    FOURTH APPELLATE DISTRICT, DIVISION
    NINE
    February 3, 2000, filed
    PRIOR HISTORY: APPEAL from a judgment of
    the Superior Court of San Ramon County No.
    DE287345. Timothy
    L. Barr, Judge.
    Plaintiff presented evidence that by November
    1997, when the flood occurred, the Rudzkis had
    developed a sophisticated Web site. As
    described by Lew, the new Web site “had one of
    the first online ‘shopping carts’ on the Web (this
    was the beginning of ‘e-commerce’), a state of
    the art navigational system, and was a full
    functioning site.” Plaintiff had incurred significant
    time and expense in drafting the programming
    code for and designing their “state of the art”
    Web site. They had hired a Web site design
    company and a development programmer. The
    new Kids’ World Web site was “very similar” to
    the eToys site. The new Web site was
    scheduled to go online on Thanksgiving Day
    1997, the start of the holiday shopping season
    and the most profitable time of year in the toy
    business.
    DISPOSITION: Affirmed.
    COUNSEL: Law Offices of James A. Davidson,
    for Plaintiff and Appellant.
    Maria Helfing for Defendant and Respondent
    OPINION BY: MARCUS
    OPINION:
    I. FACTS
    The material facts are undisputed. Two brothers,
    Howard and Lew Rudzkis, founded Kids’ World
    in 1992. Kids’ World is a retailer of toys,
    educational products, and computer training
    services for children. Kids’ World operates a
    retail store in Beverly Rolls.
    In addition, prior to the flood, plaintiffs had
    signed a one-year contract with MindSpring,
    described as one of the “fastest growing”
    Internet service providers with “a relatively
    wealthy base of subscribers.” Plaintiffs
    presented evidence of an agreement between
    MindSpring and Kids’ World. Under the terms of
    the agreement, MindSpring’s 200,000
    subscribers would have direct, one-click access
    from its homepage to three toy Web sites-eToys, F.A.O. Schwartz, and Kids’ World.
    According to Howard: “This was a key place to
    be because Kids’ World would be highly visible
    to people who entered the site. Just as location
    has always been critical for a retail business, the
    same holds true for the internet.” Further, Kids’
    World would not have been required to
    make any upfront payment to MindSpring.
    Instead, Kids’ World would have paid
    commissions to MindSpring “based on a
    Defendant leased office space directly above the
    Kids’ World store. On November 18, 1997, one
    of defendant’s employees left water running in a
    sink overnight, causing a flood in plaintiff’s store.
    The store remained closed due to flood damage
    for two weeks. When the store reopened, many
    of its shelves were empty. Further, computer
    classes, an important factor in the store’s
    profitability, could not be resumed until January
    1998. The store was not operating at its
    previous level until April 1998. Defendant,
    through its insurer, paid plaintiffs $200,000 for
    damage to the retail store.
    Defendant presented evidence that Kids’ World
    had no line of credit available to it during 1997
    and 1998. Kids’ World had never attracted any
    investors. At the time of the flood, Kids’ World
    10
    percentage of sales made from the MindSpring
    placement.”
    World] as a result of the flooding incident . . . .” It
    is apparent the analysis was prepared for
    settlement purposes. Dr. Hanson opined in
    pertinent part: “At the present time, eToys is far
    and away the industry leader. This is due to its
    early positioning that would have been identical
    to Kids’ World. . . . eToys recently filed for an
    Initial Public Offering (IPO) expected to draw $
    115 million. This implies that the market predicts
    long-term annual profit in the $15 million per
    year range. This is a reasonable forecast for a
    firm with annual revenue currently at just under
    $30 million that is expected to double or triple
    every year for the next three to five years.
    Assuming that eToys and Kids’ World would
    have been roughly equal competitors, the capital
    value of Kids’ World could have been in excess
    of $50 million. This is therefore an estimate of
    the present value of lost profits to Kids’ World
    from the possibility that the market will have
    grown sufficiently to foreclose effective market
    presentation.” Dr. Hanson concluded if no
    settlement was reached between the parties to
    this action “by the time Toys ‘R’ Us or Mattel
    makes the expected entry into e-commerce,”
    Kids’ World’s loss would probably be valued at $
    50 million. Dr. Hanson cautioned: “This latter
    estimate is preliminary, however. If the market
    continues to astound, market valuations may
    argue for even larger damages in the near
    future.” Dr. Hanson relied on news articles as
    the source of his information about eToys.
    At the time of the flood, Kids’ World was also
    negotiating an arrangement with
    WeatherChannel.com to establish a link similar
    to the MindSpring link. WeatherChannel.com
    was then one of the “highest trafficked sites” on
    the Internet. Howard opined, “For Kids’ World to
    have placement on the Weather Channel site
    would assuredly guarantee a very high number
    of visitors to the Kids’ World [Web site].”
    Kids’ World also intended to market its Web site
    through contacts at magazines as well as radio
    and television stations. Kids’ World was
    prepared to fill orders placed over the Internet. It
    had “drop shipment” agreements with numerous
    suppliers, i.e. the manufacturers agreed to ship
    products directly to Kids’ World’s customers. In
    addition, Kids’ World was prepared to ship
    products directly from the retail store.
    However, the flood caused extensive damage to
    the retail store. The Rudzkis were forced to
    devote their time to rebuilding and restocking the
    store. For a variety of reasons, they were unable
    to both rebuild the store and launch the Web
    site. Unable to launch their new Web site,
    plaintiffs withdrew their contract with MindSpring
    and did not follow through on the Weather
    Channel agreement.
    Prior to the flood, plaintiffs were able to obtain
    revenue sharing agreements with Web site
    portals such as MindSpring without paying
    money up-front. According to Lew, this was
    because “the [Web site] portals had not yet
    recognized their value.” In March 1998, the Kids’
    World retail store was reestablished and
    plaintiffs once again set their sights on ecommerce. By that time, however, revenue
    sharing Web portal arrangements were no
    longer available. Following the success of ecommerce retailers like eToys and Amazon,
    large amounts of cash up-front were demanded
    in return for access to Web site portals. The fees
    often exceeded $ 1 million. Plaintiffs were
    financially unable to proceed; the Web portal
    costs were “exorbitant.” Without links on popular
    Web site portals, plaintiffs were unable to attract
    customers to the Kids’ World Web site.
    Two years after the flood, plaintiffs brought this
    action against defendants to recover profits lost
    not from the operation of the retail store, but
    because of the inability to launch the Web site at
    an optimal time. Plaintiffs alleged one cause of
    action for negligence. The trial court entered a
    judgment in favor of the defendant.
    II. DISCUSSION
    The Supreme Court set forth the law concerning
    lost profits as damages in Grupe v. Glick (1945)
    as follows: “Where the operation of an
    established business is prevented or interrupted,
    as by a tort or breach of contract or warranty,
    damages for the loss of prospective profits that
    otherwise might have been made from its
    operation are generally recoverable for the
    reason that their occurrence and extent may be
    ascertained with reasonable certainty from the
    past volume of business and other provable data
    relevant to the probable future sales. On the
    other hand, where the operation of an
    In March 1999, Richard X. Hanson, a forensic
    economist, prepared at plaintiffs’ request a
    “preliminary analysis of losses suffered by [Kids’
    11
    unestablished business is prevented or
    interrupted, damages for prospective profits that
    might otherwise have been made from its
    operation are not recoverable for the reason that
    their occurrence is uncertain, contingent and
    speculative. But although generally
    objectionable for the reason that their estimation
    is conjectural and speculative, anticipated profits
    dependent upon future events are allowed
    where their nature and occurrence can be
    shown by evidence of reasonable reliability. All
    of these cases recognize and apply the general
    principle that damages for the loss of
    prospective profits are recoverable where the
    evidence makes reasonably certain their
    occurrence and extent.” (Italics added; accord,
    e.g., Shade Foods, Inc. v. Innovative Products
    Sales & Marketing, Inc. (2000) Resort Video,
    Ltd. v. Laser Video, Inc. (1995) Maggio, Inc. v.
    United Farm Workers (1991); Gerwin v.
    Southeastern Gould Assn. of Seventh Day
    Adventists (1971). In Natural Soda Prod. Co. v.
    City of L. A. (1943), the Supreme Court held:
    “The award of damages for loss of profits
    depends upon whether there is a satisfactory
    basis for estimating what the probable earnings
    would have been had there been no tort. A
    satisfactory basis for an existing basis may
    include reliance on specific economic or
    statistical models based on past financial
    records. If no such basis exists, as in cases
    where the establishment of a business is
    prevented, it may be necessary to deny such
    recovery. If, however, there has been operating
    experience sufficient to permit a reasonable
    estimate of probable income and expense,
    damages for loss of prospective profits are
    awarded.” Contrary to plaintiff’s assertion, the
    rule regarding proof of lost profits from a
    business applies in tort as well as contract
    cases. (Grupe v. Glick, supra, at pp. 692-693;
    Piscitelli v. Friedenberg (2001)) Uncertainty as
    to the amount of profits is not fatal to such a
    claim. (Continental Car-Na-Var Corp. v. Moseley
    (1944); Berge v. International Harvester Co.
    (1983); Fisher v. Hampton (1975);
    Engle v. City of Oroville (1965) As the Court of
    Appeal explained in S.C. Anderson, Inc. v. Bank
    of America (1994) “Lost anticipated profits
    cannot be recovered if it is uncertain whether
    any profit would have been derived at all from
    the proposed undertaking. But lost prospective
    net profits may be recovered if the evidence
    shows, with reasonable certainty, both their
    occurrence and extent. It is enough to
    demonstrate a reasonable probability that profits
    would have been earned except for the
    defendant’s conduct.” Moreover, the court held,
    a plaintiff is “not required to establish the amount
    of its damages with absolute precision, and [is]
    only obliged to demonstrate its loss with
    reasonable certainty.” (Id. at pp. 536-537;
    accord, Natural Soda Prod. Co. v. City of L. A.,
    supra, at p. 200 [“Since defendant made it
    impossible for plaintiff to realize any profits, it
    cannot complain if the probable profits are of
    necessity estimated”]; Sanchez-Corea v. Bank
    of America (1985); Rest.2d Torts, § 912, com.
    a.) The Restatement Second of Torts provides in
    this regard: “It is desirable . . . that there be
    definiteness of proof of the amount of damage
    as far as is reasonably possible. It is even more
    desirable . . . that an injured person not be
    deprived of substantial compensation merely
    because he cannot prove with complete
    certainty the extent of harm he has suffered.
    Particularly is this true in situations . . . where
    the harm is of such a nature as necessarily to
    prevent anything approximating accuracy of
    proof, as when anticipated profits of a business
    have been prevented.” (Rest.2d Torts,
    § 912, com. a.)
    When the operation of an unestablished
    business is prevented, as here, prospective
    profits may be shown in various ways. The
    Restatement Second of Contracts, section 352,
    comment b, provides, “If the business is a new
    one or if it is a speculative one . . .,damages
    may be established with reasonable certainty
    with the aid of expert testimony, economic and
    financial data, market surveys and analyses,
    business records of similar enterprises, and the
    like.” Similarly, the Restatement Second of
    Torts, section 912, comment d states, “When the
    tortfeasor has prevented the beginning of a new
    business . . . all factors relevant to the likelihood
    of the success or lack of success of the
    business or transaction that are reasonably
    provable are to be considered, including general
    business conditions and the degree of success
    of similar enterprises.”
    Our Courts of Appeal have held, consistent with
    the Restatement Second of Torts, that the
    experience of similar businesses is one way to
    prove prospective profits. (Resort Video, Ltd. v.
    Laser Video, Inc., supra, at p. 1699.
    We turn to the case before us. Given Kids’
    World’s state-of-the-art Web site, and its
    expected favorable one-click Web portal
    12
    placement on the fast-growing MindSpring site,
    and perhaps the “highly trafficked” Weather
    Channel Web site as well, it would have
    attracted a very high number of relatively
    wealthy potential customers to its online store.
    Kids’ World was prepared to meet customers’
    online orders through drop-shipment
    agreements with manufacturers as well as direct
    shipments from its Beverly Hills retail store.
    Once the Rudzkis proved they could significantly
    attract customers and had a viable online
    business, the Kids’ World Web site would have
    attracted significant venture capital, i.e., “funds
    invested in a new enterprise that has high risk
    and the potential for a high return.” (Black’s Law
    Dict. (7th ed. 1999) Westlaw, Blacks.) Further,
    given the timing of the venture, both in terms of
    the approaching holidays, and the emerging
    Internet business, coupled with the availability of
    Web portal placement without any up-front fees,
    Kids’ World would have been in a position to be
    a financially successful leader in the ecommerce sale of toys. Finally, based on a
    comparison with eToys’ status in 1999 and
    assuming Kids’ World and eToys would have
    been roughly equal competitors, Kids’ World’s
    capital value money or assets invested, or
    available for investment, in the business (Black’s
    Law Dict. (7th ed. 1999)) could have been in
    excess of $ 50 million.
    one. Further, the whole scenario presented by
    plaintiffs is rife with speculation. The following
    undisputed contingencies existed so as to bar
    the computation of potential lost profits: Kids’
    World would be competing with two other toy
    retailers on the MindSpring portal; it would be
    necessary for Kids’ World to attract not only
    sufficient viewers from the MindSpring portal but
    customers who actually made purchases; the
    amount of purchases would have to be of
    sufficient quantity to make the site financially
    viable; venture capital in an unknown amount
    might have been available; and plaintiffs might
    have produced profits in some amount.
    Moreover, plaintiffs presented no evidence to
    the effect it was reasonably probable the venture
    would have been profitable, i.e., gains from
    online sales would have exceeded the costs of
    operating the Web site business.
    Plaintiffs presented no evidence of a satisfactory
    basis for estimating what the probable earnings
    would have been. They failed to assert any
    method for determining lost profits. Plaintiffs
    presented no specific economic, statistical, or
    financial data, market survey, or analysis based
    on the business records or operating histories of
    similar enterprises. That the eToys venture was
    successful up to 1999, as set forth in Dr.
    Hanson’s declaration, does not suffice in and of
    itself to establish the Plaintiffs’ claim of lost
    profits. Dr. Hanson’s comments about eToys’
    success were based on news articles and not on
    any actual data. Dr. Hanson’s conclusion that
    plaintiffs’ online business would have resulted in
    profits was based on an unanalyzed assumption
    the Kids’ World Web site would have been a
    roughly equal competitor with eToys. Further,
    Dr. Hanson’s conclusion about plaintiffs lost
    profits is based on his unexplained projected
    capital value of Kids’ World without any analysis
    of its net worth.
    As substantial as plaintiffs’ evidence sounds on
    the surface, we conclude it does not suffice. The
    evidence is not sufficient to find with reasonable
    certainty lost net profits from the unlaunched
    Web site by a preponderance of the evidence.
    (Lugtu v. Gould Highway Patrol, supra, at p.
    722; Aguilar v. Atlantic Richfield Co., supra, at p.
    850.) This is because the evidence, while
    suggesting the Web site would have been
    viable, is not of a type necessary to demonstrate
    that a triable controversy exists as to a
    reasonable certainty that the unestablished
    business would have made a profit. Although
    plaintiffs had five years’ experience as toy
    retailers, and had operated a Web site since
    1995, they had not previously operated their
    Web site as a profit-producing venture. Plaintiffs’
    operation of the Kids’ World Web site had in the
    past resulted in negligible revenues and
    therefore would not support an inference there
    was lost prospective profits. In addition, the
    online market for toys was not an established
    Therefore, the trial court properly entered a
    judgment in favor of the defendant.
    III. DISPOSITION
    Judgment is affirmed. Defendant is to recover its
    costs on appeal from Plaintiff.
    13
    GOULD COMMERCIAL CODE
    SECTION 2-207: Additional Terms in Acceptance or Confirmation
    (1)
    (2)
    A definite and seasonable expression of acceptance or a written confirmation which is sent
    within a reasonable time operates as an acceptance even though it states terms additional to
    or different form those offered or agreed upon, unless acceptance is expressly made
    conditional on assent to the additional or different terms.
    The additional terms are to be construed as proposals for addition to the contract. Between
    merchants such terms become part of the contract unless:
    a. The offer expressly limits acceptance to the terms of the offer;
    b. They materially alter it; or
    c. Notification of objection to them has already been given or is given within a reasonable
    time after notice of them is received.
    SECTION 2-104: Definitions
    (1)
    “Merchant” means a person who deals in goods of the kind or otherwise by his occupation holds
    himself out as having knowledge or skill peculiar to the practices or goods involved in the transaction or to
    whom such knowledge or skill peculiar to the practices or goods involved in the transaction or to whom
    such knowledge or skill may be attributed by his employment of an agent or broker or other intermediary
    who by his occupation holds himself out as having such knowledge or skill.
    14
    HOLIDAY TREE SERVICES, INC.– QUESTIONS
    Before Ms. Baron replies to Mr. Austin, write an objective report to her (refer to the report
    guidelines on the Gateway website), addressing the following questions. (Assume that the
    applicable precedent is from the fictional jurisdiction of the state of Gould).
    Q. 1.
    Is the disclaimer of any consequential damages contained in the Purchase Order
    Acknowledgment part of the agreement between Delish Burger and Holiday Tree?
    Q. 2.
    Using MS Excel and the data given in the case:
    a.
    Create a histogram of the weekly operating profits from the prior year of
    operation, using 6 equal-sized bins. What is the mode on the histogram?
    How would you define it? Which probability distribution does the histogram
    resemble? (You may wish to use the Excel file Holiday Tree’s Case.xls at
    the Gateway website.)
    b.
    What was the average weekly profit for the prior 12-month period?
    Determine and define the variance and standard deviation of weekly profit.
    c.
    How confident are you of this estimate? Calculate a 99% confidence
    interval for weekly profits, assuming that sigma is unknown. What does this
    tell you about weekly profits?
    d.
    Based on the above, what is the expected exposure on the lost profits
    claim?
    Q. 3.
    Assuming that the consequential damages clause is deemed not part of the contract and
    further assuming that the delivery crew was negligent in decorating the tree, could
    Holiday Tree be held liable for the lost profits? In answering this question, make sure to
    address the legal standard for awarding lost profits and the results from Q. 2. (Assume
    that expenses and revenues are similar from year to year.)
    Q. 4.
    What business lesson is learned from this case?
    Holiday Tree Services, Inc.
    Student Coaching Notes
    1
    Question weights
    Executive Summary 10
    n Q1 – 30
    n Q2 (a,b,c,d) – 5 each total of 20
    n Q3 – 20
    n Q4 – 15 (Revised)
    n Conclusion – 5
    n
    2
    Who is who? (team 1)
    Kevin Kareem- Manager of Risk Manager Department
    n Jennifer Baron- Sales Department
    n Duran Austin- President of Delish Burger
    n Leon Grant- Manager on site the day the tree was put up
    n Madeline Oakley- Quote estimator for Holiday Tree
    Services, Inc.
    n Nicholas Cooper- Point of Contact for Delish Burger
    n Sophia Martinez- Department of Procurement for Holiday
    n
    3
    Summary of Aguilar and
    Richfield Case (team 2)
    Court ruled in favor of defendant based on
    terms that did not materially alter the
    contract
    n One year is not an unreasonable amount of
    time.
    n Plaintiff- Aguilar arguing that Richfield
    breached warranty, fraud, negligent mis rep.
    n Defendant- Richfield argues that their claims
    are barred by the applicable statute of
    limitations.
    n
    4
    Summary of Kids world and
    Labs Etc… Case (team 3)
    Two brothers started company Kids world
    n Labs working in office above Kids World and left
    the sink on.
    n Kids World sues because competitor came into
    market and took profits that could’ve been Kids
    world.
    n Court ruled that Kids world’s lawsuit was
    speculative and there wasn’t sufficient evidence
    that the losses were caused by the damages.
    n
    5
    Summary of Gould
    Commercial Code (team 4)
    Section 2-207 Additional term in
    Acceptance of confirmation
    n 1. Definite and timely expression of
    acceptance or written confirmation)
    within a reasonable time is
    acceptance. Unless: A: offer expressly
    limits acceptance to terms of offer
    n
    6
    Q1
    n
    Is the disclaimer of any consequential damages contained in the Purchase
    Order Acknowledgment part of the agreement between Delish Burger and
    Holiday Tree?
    n
    Difference between the PO and an PO acknowledgment
    n
    Two issues?
    7
    1) Is the Lost Profits Limitation
    Clause Part of the Contract?
    Is there an Acceptance?
    Rejection & Counter Offer
    – Definite
    – Timely
    – Not Conditional
    on Offeror’s Assent
    Are the Additional/Different
    Terms Part of Contract?
    Both Parties Merchants
    Yes, unless
    – Material Alteration
    – Offer Limit Acceptance
    – Offeror Objects
    At Least One Party is Not a Merchant
    No, unless Offeror Expressly Consents
    8
    Material Alteration
    n Surprise or Hardship Standard
    n Clauses that deny implied warranties
    n Clauses that require arbitration
    n Clauses that limit remedies
    9
    Material Alteration
    n When the additional term in the
    acceptance is a material alteration and
    is not included, the Uniform
    Commercial Code will supply the rule
    about the recovery of lost profits. See
    UCC § 2-207(3).
    10
    2) May an Established Business
    Recover Lost Profits Based on
    Projection of Future Income?
    n Reasonable Certainty Standard
    n Not Speculative in Nature
    n No Absolute Precision is Required
    n May Rely on Statistical Models based
    on Past Financial Data
    11
    Question 2a:
    Getting the Histogram
    Use Excel to Calculate Profits on the
    Spreadsheet Data File
    n Divide Profits Range (Highest Minus Lowest) by
    6 to Get Bin Size and Round to Nearest 1,000’s.
    n
    n
    n
    Manually Input 6 Upper Values of Bins into
    Column of Spreadsheet Data File.
    Follow Directions for Constructing Histograms on
    Canvas PowerPoint.
    12
    How To Create a Histogram
    – Honors class Team 2
    THANKS Bhavya Jain for the histogram
    tutorial slides
    DATA SET (GIVEN)
    n
    1, 1, 1, 1, 1, 1, 1, 1, 2, 2, 2, 2, 2, 3, 3, 3, 3, 3,
    4, 4, 4, 4, 4, 4, 4, 5, 5, 5, 5, 6, 6, 6, 6, 6, 6, 6,
    6, 7, 7, 7, 7, 7, 7, 7, 8, 8, 8, 8, 8, 9, 9.
    Range
    To calculate the range add highest number and
    lowest number, divide by no. Of bins.
    n Here in the eg: highest number + lowest
    number / no. of bins
    9
    = 1.33
    +
    1
    /
    6
    Table
    Lower Limit
    $
    1.00
    $
    2.33
    $
    3.67
    $
    5.00
    $
    6.33
    $
    7.67
    Upper Limit
    $ 2.33
    $ 3.67
    $ 5.00
    $ 6.33
    $ 7.67
    $ 9.00
    Frequency
    13
    5
    11
    8
    7
    8
    HISTOGRAM
    Chart Title
    14
    12
    10
    8
    6
    4
    2
    0
    13
    11
    8
    7
    8
    5
    (2.333333333,…
    [1, 2.333333333]
    (5, 6.333333333]
    (3.666666667, 5]
    (7.666666667, 9]
    (6.333333333,…
    Questions 2b & 2c:
    Descriptive Statistics
    n
    n
    Follow Directions for Descriptive Statistics
    on Canvas PowerPoint.
    Use a 99% Confidence Level when Using
    Excel.
    18
    Question 2 d:
    Expected Exposure
    n
    n
    Expected Exposure = Construction Costs +
    Total Expected Profits for Six Months
    Basis for Compensation
    19
    Q3 (team 8 summarize)
    n
    n
    Assuming that the consequential damages clause is deemed
    not part of the contract and further assuming that the delivery
    crew was negligent in decorating the tree, could Holiday Tree
    be held liable for the lost profits? In answering this question,
    make sure to address the legal standard for awarding lost
    profits and the results from Q. 2. (Assume that expenses and
    revenues are similar from year to year.)
    Refer to Q1 too
    20
    Question 4
    n
    Tell us what is the business lesson here?
    21
    Week of
    3-Dec-18
    10-Dec-18
    17-Dec-18
    24-Dec-18
    31-Dec-18
    7-Jan-19
    14-Jan-19
    21-Jan-19
    28-Jan-19
    4-Feb-19
    11-Feb-19
    18-Feb-19
    25-Feb-19
    4-Mar-19
    11-Mar-19
    18-Mar-19
    25-Mar-19
    1-Apr-19
    8-Apr-19
    15-Apr-19
    22-Apr-19
    29-Apr-19
    6-May-19
    13-May-19
    20-May-19
    27-May-19
    3-Jun-19
    10-Jun-19
    17-Jun-19
    24-Jun-19
    1-Jul-19
    8-Jul-19
    15-Jul-19
    22-Jul-19
    29-Jul-19
    5-Aug-19
    12-Aug-19
    19-Aug-19
    26-Aug-19
    2-Sep-19
    9-Sep-19
    16-Sep-19
    23-Sep-19
    30-Sep-19
    7-Oct-19
    Expenses
    134,009
    129,459
    123,417
    130,984
    133,557
    123,326
    125,005
    126,117
    127,135
    138,210
    119,999
    116,900
    130,710
    129,051
    128,222
    130,355
    130,008
    137,190
    120,606
    134,120
    137,532
    128,094
    126,716
    133,240
    136,884
    129,532
    131,561
    129,644
    125,068
    131,141
    129,271
    124,198
    136,960
    116,866
    118,634
    136,078
    121,181
    132,969
    135,147
    127,170
    127,095
    140,442
    131,863
    125,512
    121,284
    Revenues
    159,293
    170,347
    179,157
    148,844
    156,753
    236,759
    179,378
    136,068
    153,149
    205,056
    189,391
    168,685
    169,835
    111,664
    163,792
    147,152
    165,372
    149,127
    189,108
    197,547
    89,210
    164,431
    126,100
    157,755
    178,196
    198,366
    199,122
    177,117
    131,316
    202,976
    163,237
    201,371
    166,971
    151,769
    219,231
    193,318
    184,193
    184,443
    138,956
    220,126
    164,771
    201,146
    211,349
    180,259
    206,296
    Profit
    25,284
    40,888
    55,740
    17,860
    23,196
    113,433
    54,373
    9,951
    26,014
    66,846
    69,392
    51,785
    39,125
    (17,387)
    35,570
    16,797
    35,364
    11,937
    68,502
    63,427
    (48,322)
    36,337
    (616)
    24,515
    41,312
    68,834
    67,561
    47,473
    6,248
    71,835
    33,966
    77,173
    30,011
    34,903
    100,597
    57,240
    63,012
    51,474
    3,809
    92,956
    37,676
    60,704
    79,486
    54,747
    85,012
    14-Oct-19
    21-Oct-19
    28-Oct-19
    4-Nov-19
    11-Nov-19
    18-Nov-19
    25-Nov-19
    130,295
    127,239
    133,881
    130,129
    132,919
    133,059
    137,554
    175,715
    145,912
    154,575
    184,311
    209,435
    182,294
    173,040
    45,420
    18,673
    20,694
    54,182
    76,516
    49,235
    35,486
    Week
    Of
    Expenses Revenues
    ($)
    ($)
    10-Dec-18
    103,084
    122,533
    17-Dec-18
    99,584
    131,036
    24-Dec-18
    94,936
    31-Dec-18
    Week
    Of
    Expenses Revenues
    ($)
    ($)
    10-Jun-19
    101,201
    153,171
    17-Jun-19
    99,726
    136,244
    137,813
    24-Jun-19
    96,206
    101,012
    100,757
    114,495
    1-Jul-19
    100,878
    156,135
    7-Jan-19
    102,736
    120,579
    8-Jul-19
    99,439
    125,567
    14-Jan-19
    94,866
    182,122
    15-Jul-19
    95,537
    154,901
    21-Jan-19
    96,158
    137,983
    22-Jul-19
    105,354
    128,439
    28-Jan-19
    97,013
    104,668
    29-Jul-19
    89,897
    116,745
    4-Feb-19
    97,796
    117,807
    5-Aug-19
    91,257
    168,639
    11-Feb-19
    106,315
    157,735
    12-Aug-19
    104,675
    148,706
    18-Feb-19
    92,307
    145,685
    19-Aug-19
    93,216
    141,687
    25-Feb-19
    89,923
    129,758
    26-Aug-19
    102,284
    141,879
    4-Mar-19
    100,546
    130,642
    2-Sep-19
    103,959
    106,889
    11-Mar-19
    99,270
    85,895
    9-Sep-19
    97,823
    169,328
    18-Mar-19
    98,632
    125,994
    16-Sep-19
    97,765
    126,747
    25-Mar-19
    100,273
    113,194
    23-Sep-19
    108,032
    154,728
    1-Apr-19
    100,006
    127,209
    30-Sep-19
    101,433
    162,576
    8-Apr-19
    105,531
    114,713
    7-Oct-19
    96,548
    138,661
    15-Apr-19
    92,774
    145,468
    14-Oct-19
    93,295
    158,689
    22-Apr-19
    103,169
    151,959
    21-Oct-19
    100,227
    135,165
    29-Apr-19
    105,794
    68,623
    28-Oct-19
    97,876
    112,240
    6-May-19
    98,534
    126,485
    4-Nov-19
    102,985
    118,904
    13-May-19
    97,474
    97,000
    11-Nov-19
    100,099
    141,778
    20-May-19
    102,492
    121,350
    18-Nov-19
    102,245
    161,104
    27-May-19
    105,295
    137,074
    25-Nov-19
    102,353
    140,226

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