Business Economics 545

Assume initially that the demand and supply for premium coffees (one-pound bags) are in equilibrium. Now assume Starbucks introduces the world to premium blends, and so demand rises substantially. Describe what will happen in this market as it moves to a new equilibrium. If a hard freeze eliminates Brazil’s premium coffee crop, what will happen to the price of premium coffee?

Consider chip plants: potato and computer. Assume there is a large rise in the demand for computer chips and potato chips. a. How responsive to demand is each in the market period? b. Describe what a manufacturer of each product might do in the short run to increase production. c. How does the long run differ for these products?

Everyone’s Gasoline Problem. We are all familiar with fluctuating prices of gasoline at the pump. Why does this happen? Research the recent history of gasoline pricing in your area, and attempt to relate any fluctuations you observe to documented supply and demand factors outlined in our book. Be sure to cite any references used.