Business Communications


Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10).

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The Incident

Provide a brief background of the incident and how the company was affected in the news, social media, etc. This section must contain research. The proper format for citations: (Last name, year). The punctuation goes after the citation not at the end of the sentence. If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence.


Critique how the company reacted. This is your opinion as an affected party. The report is written in 1st person.


Add concluding remarks-can be a sentence or two.


Below are some basic rules to follow when creating a reference list:

  • Begin your reference list on a new page
  • The word References should be centered and bold at the top of the page
  • Double-space your reference list
  • For each author, list the last name first followed by the initials for their first and middle names
  • Arrange your reference list alphabetically by the last name of the author
  • Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.”
Organizations can be subjected to bad press easily in this age of global communication. Offending groups of stakeholders or consumers can have lasting and widespread consequences for a company. An org 1

APA has a handout for the most common types of references

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