BUS661 THE BRITISH AIRWAYS SWIPE CARD DEBACLE ( BUS 661 British Airways Swipe Card Debacle )

THE BRITISH AIRWAYS SWIPE CARD DEBACLE 

Read the case study: The British Airways Swipe Card Debacle from the end of chapter 8 in your text.  Review the swipe card story, drawing on each of the following change perspectives discussed in chapters 7 and 8: organizational development, sense-making, change management, contingency, and processual.  Answer the following questions in a three page APA style paper; include outside sources to support your answers.

• From each change perspective, what are the key issues to understanding the wildcat strike?
• Assume that you have been retained as a change consultant by BA management to advise them on how to avoid such a situation in the future.  What lessons emerge from each perspective and what recommendations would you draw from each in constructing your advice to BA management?  If appropriate, role-play the presentation of this advice to senior management of BA.
• Is there one change perspective, or a combination of change perspectives, that provides the best way of understanding the swipe card issue? Why?
• What broad conclusions emerge from this analysis?

  

BUS/661 British Airways Swipe Card Debacle

 

BUS 661 British Airways Swipe Card Debacle

 

BUS661 British Airways Swipe Card Debacle

  

BUS 661 The British Airways Swipe Card Debacle