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Section IV. Short Essay (each question is worth 5 points)

1.

Culture has been described as one of the most important factors to understand in the communication process. Describe the dimensions of culture.

• Universalism versus particularism.

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• Individualism versus communitarianism.

• Specific versus diffuse.

• Neutral versus emotional.

• Achievement versus ascription.

• Sequential time versus synchronous time.

• Internal direction versus outer direction.

2. Describe the five most popular ways to organize the body of a presentation.

• Develop an effective presenter’s mindset

• Manage the presentation environment

• Take advantage of the first five minutes of any presentation

• Keep your audience tuned in

• Use your body and voice to your advantage

3. Describe the strategies you should use if you are being interviewed.

• Answering answers confidently.

• Making eye contact.

• Being polite while answering questions.

• Being honest with your answers.

• Asking a few questions after the interview.

4. When assessing a source of information derived from the Internet, there are four primary factors that should be considered. Describe them.

• Relevance: The information should be useful and important

• Credibility: It should be from credible sources i.e un-credible sources include Wikipedia

• Reliability: It should be usable.

• Accessibility: It should be easy to find and retrieve.

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