BUS 698 Research projects

Hi,

Need to fix the attached questionnaire as per the professor’s feedback written in red. you will find the research project abstract, hypotheses, storyline, etc. attached in the 2nd attachment for your reference.

Professor Feedback:

1. Do not create your own scales/questions for these four variables. Instead, use the scales that have already

been used in previous studies. Use scales used in some of the recent studies published in top-tier journals. Take

them as they are; only adapt their wording according to the context of your study.

2. Record responses on a 5-point Likert scale format.

3. All scales need to be consistent in terms of response format.

4. Measure the yearly turnover of companies in SAR, as the data will be collected from KSA.

5. Use no. Of employees categories as <50, 50-199, 200+

6. Also, add questions measuring respondents’ demographics, such as their gender, age, employment level,

experience, etc.

7. Also, share your data collection plan, mentioning sample size, sampling method, and data collection method.

Name
Abdullah Fahad Abdullah Khusheim
ID: 2302194
BUS 698 Research projects
Date
18.03.2024
Social Media Marketing Practices
Questionnaire.
Survey on Social Media Marketing Practices.
Section One: Market Orientation.
1. To what levels does the company emphasize the comprehension of the needs and desires of customers?
Extremely.
Moderately.
Slightly.
Not at all.
2. To what level of extent does the company emphasize the continuous monitoring of the actions of competitors?
Extremely.
Moderately.
Slightly.
Not at all.
3. At What level does the company effectively coordinate different activities across all units to achieve the goals
of marketing?
Extremely.
Moderately.
Slightly.
Not at all.
Section Two: Social media platform uses.
1. Which digital platforms does the corporation use actively for purposes of marketing?
YouTube.
Twitter.
Instagram.
TikTok.
Facebook.
Others (specify)……………….
2. To what frequency does the company post marketing content on its social media platforms?
Frequently.
Occasionally.
Regularly.
Rarely.
Section Three: Customer Outreach.
1. At what effectiveness level does the social media marketing in your company help reach diverse customers?
Very effective.
Moderately effective.
Slightly effective.
Not effective.
2. Has the company experienced increased involvement of customers through digital platforms?
Yes.
No.
Uncertain.
Section Four: Digital Abilities.
1. Rate the technological infrastructure of your company in supporting the efforts in digital marketing.
Very good.
Good.
Fair.
Poor.
2. How effective is the company in integrating digital technologies in marketing and involvement with customers?
Effectively.
Moderately.
Not effectively.
Not certain.
Section Five: Corporate Size.
1. At approximate, indicate the number of workers in the company.
More than 2000.
500-1999
100-499
Below 59.
2. What is the company’s range of yearly revenue?
More than $40 million
$10-$40 million
Below $10 million.
Others (apart from million dollars specify)………………..
Section Six: More Comments.
Additional comments based on the utilization of social media in marketing of your company.
………………………………………………………………………………………………………………………
………………
Thank You.
Feedback
1. Do not create your own scales/questions for these four variables. Instead, use the scales that have already
been used in previous studies. Use scales used in some of the recent studies published in top-tier journals. Take
them as they are; only adapt their wording according to the context of your study.
2. Record responses on a 5-point Likert scale format.
3. All scales need to be consistent in terms of response format.
4. Measure the yearly turnover of companies in SAR, as the data will be collected from KSA.
5. Use no. Of employees categories as