BUS 508 Pepsi Refresh Project

Using the WileyPlus resources, go to the “The Pepsi Refresh Project: Viral Marketing” example.     Write an eight to ten (8-10) page paper in which you:

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.