BUS 499 CAPSTONE

The assignments in this course are framed around a scenario in which you are hired by a company as a consultant to provide recommendations on solving a problem or capitalizing on an opportunity. You will draw upon your knowledge and skills around operations, finance, marketing, leadership, etc. for each assignment. The assignments will be completed in a PowerPoint presentation template and will be combined into a final pitch deck for your business consulting plan that you can add to your portfolio.

In your course discussions so far, you’ve been asked to choose a company for your assignments and to start gathering data related to a challenge or opportunity that the company is facing. Now you will assume the role of a consultant and provide critical data and insights that can inform your future recommendation for an effective business strategy for the company. This assignment is the first part of your business consulting plan pitch deck for the company leadership.

Instructions:

The assignment must be completed in the provided PowerPoint template.

• Download and save the Week 3_Assignment Template [PPTX] Download Week 3_Assignment Template [PPTX].

Follow the guidelines provided in the Strayer Library:

• SWS Guidelines for Slideshow Presentations
• Review the rubric carefully before you begin working on the assignment.
• Review your discussions and feedback from Weeks 1, 2, and 3. (These discussions provided specific directions on how to choose a company and how to gather important data)
• Using the template, create a seven-slide presentation that will be part of a pitch deck for the company that hired you as a business consultant. Each slide should include 1-2 paragraphs of speaker notes that will be utilized to explain the content to the company leadership during your presentation. (Note: A video tutorial has been provided under the resources section below)

For Slide 1: Title slide, add the name of the company as a subtitle and your name and the date.

For slides 2 and 3 use the information and feedback from your Week 1 and 2 discussions:

• Slide 2. Describe the company. When they were founded, what they do, who they serve, and their mission, and vision statements. (Detailed explanation should be placed in the speaker notes.)
• Slide 3. Explain the company operations, including where they are located, the number of employees, and the key internal executives. (Detailed explanation should be placed in the speaker notes.)

For slide 4 use the research and feedback from your Week 3 discussion:

• Slide 4. Summarize the company’s key financial data. For example, the annual revenue, cash flow, if they are operating net positive or negative, etc. In the speaker notes, clearly explain what the financial data tells you about the company. For example, what relevant insights does the data offer that could inform your recommendation in the next assignment?

For slides 5 and 6 locate or create a SWOT analysis for the company to inform your responses(see the resources section below for help):

• Slide 5. Assess what the company does well and where they could improve their product or service offering. Provide supporting evidence. Note: This is the internal environment. (Detailed explanation should be placed in the speaker notes.)
• Slide 6. Determine at least two challenges or areas of opportunity the company may be experiencing. Provide supporting evidence as to why it is important for the company to address the challenge or opportunity. Note: This is the external environment. (Detailed explanation should be placed in the speaker notes.)
• Slide 7. Sources slide. Use at least three quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment.For help with research, writing, and citation, access the library.

Produce writing that is clear and well organized and applies appropriate

Strayer Writing Standards

(SWS) style. Writing contains accurate grammar, mechanics, and spelling.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the

Library site

for all support. Check with your professor for any additional instructions.

Resources

SWS Guidelines for Slideshow Presentations

The following tools available in the Strayer Library will help you with your research:

• Company, Industry, and Market Research using Business Source UltimateLinks to an external site. (This resource will provide custom guidance for your research in this assignment.)
• Business Source Ultimate Library Guide
• Business Source Ultimate Database

• Market Line Company Profiles – Type the company name in 2nd field. (Note: Your company may or may not be listed here.)SWOT analyses can often be found under publication type

• Library of Congress Research GuidesLinks to an external site. (See their left-hand menu.)

The following websites can provide helpful data on budgets and spending:

• U.S. National Debt: Implications for Organizations
• Government spending (Mind map)
• Fiscal Data US Treasury Dept.Links to an external site.
• USA SpendingLinks to an external site.
• There are also many other relevant internet resources (e.g., Yahoo Finance). PART 2

The assignments in this course are framed around a scenario in which you are hired by a company as a consultant to provide recommendations on solving a problem or capitalizing on an opportunity. You will draw upon your knowledge and skills around operations, finance, marketing, leadership, etc. for each assignment. The assignments will be completed in a PowerPoint presentation template and will be combined into a final pitch deck for your business consulting plan that you can add to your portfolio.In your course discussions so far, you’ve been asked to choose a company for your assignments and to start gathering data related to a challenge or opportunity that the company is facing. Now you will assume the role of a consultant and provide critical data and insights that can inform your future recommendation for an effective business strategy for the company. This assignment is the first part of your business consulting plan pitch deck for the company leadership.Instructions:The assignment must be completed in the provided PowerPoint template.Download and save the Week 3_Assignment Template [PPTX] Download Week 3_Assignment Template [PPTX].

• Follow the guidelines provided in the Strayer Library: SWS Guidelines for Slideshow Presentations

Review the rubric carefully before you begin working on the assignment.Review your discussions and feedback from Weeks 1, 2, and 3. (These discussions provided specific directions on how to choose a company and how to gather important data)Using the template, create a seven-slide presentation that will be part of a pitch deck for the company that hired you as a business consultant. Each slide should include 1-2 paragraphs of speaker notes that will be utilized to explain the content to the company leadership during your presentation. (Note: A video tutorial has been provided under the resources section below)For Slide 1: Title slide, add the name of the company as a subtitle and your name and the date.For slides 2 and 3 use the information and feedback from your Week 1 and 2 discussions:Slide 2. Describe the company. When they were founded, what they do, who they serve, and their mission, and vision statements. (Detailed explanation should be placed in the speaker notes.)Slide 3. Explain the company operations, including where they are located, the number of employees, and the key internal executives. (Detailed explanation should be placed in the speaker notes.)For slide 4 use the research and feedback from your Week 3 discussion:Slide 4. Summarize the company’s key financial data. For example, the annual revenue, cash flow, if they are operating net positive or negative, etc. In the speaker notes, clearly explain what the financial data tells you about the company. For example, what relevant insights does the data offer that could inform your recommendation in the next assignment?For slides 5 and 6 locate or create a SWOT analysis for the company to inform your responses (see the resources section below for help):Slide 5. Assess what the company does well and where they could improve their product or service offering. Provide supporting evidence. Note: This is the internal environment. (Detailed explanation should be placed in the speaker notes.)Slide 6. Determine at least two challenges or areas of opportunity the company may be experiencing. Provide supporting evidence as to why it is important for the company to address the challenge or opportunity. Note: This is the external environment. (Detailed explanation should be placed in the speaker notes.)Slide 7. Sources slide. Use at least three quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment.For help with research, writing, and citation, access the library.Produce writing that is clear and well organized and applies appropriate Strayer Writing Standards (SWS) style. Writing contains accurate grammar, mechanics, and spelling.This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.ResourcesSWS Guidelines for Slideshow PresentationsThe following tools available in the Strayer Library will help you with your research:Company, Industry, and Market Research using Business Source UltimateLinks to an external site. (This resource will provide custom guidance for your research in this assignment.)Business Source Ultimate Library GuideBusiness Source Ultimate DatabaseMarket Line Company Profiles – Type the company name in 2nd field. (Note: Your company may or may not be listed here.)SWOT analyses can often be found under publication typeLibrary of Congress Research GuidesLinks to an external site. (See their left-hand menu.)The following websites can provide helpful data on budgets and spending:U.S. National Debt: Implications for OrganizationsGovernment spending (Mind map)Fiscal Data US Treasury Dept.Links to an external site.USA SpendingLinks to an external site.There are also many other relevant internet resources (e.g., Yahoo Finance).PART 2 -The first part of your Business Consulting Plan is due this week. In preparation, research your company’s financial statements or other data that provides insight into their financials. If it is a small/local business request this information.What is the company’s annual revenue and cash flow?Is the company operating on the net positive or negative?How might the company’s financial data provide insight into a challenge or opportunity the company might be facing?How could you use this data to inform your recommendation in your business consulting plan?Provide a substantive response to one or more of your classmates. You are encouraged to ask questions to help each other in refining this part of your assignment. For example, you could recommend additional resources to explore for more information.Research Resources:Business Source Ultimate DatabaseThese are tutorials/guides to help you efficiently use the Business Source Ultimate database:Company, Industry, and Market Research using Business Source UltimateLinks to an external site. (this resource will provide custom guidance for your research in this assignment)Business Source Ultimate Library GuideLibrary of Congress Research GuidesLinks to an external site. (See left-hand menu)The following websites can provide helpful data on budgets and spending:Government spending (Mind map)U.S. National Debt: Implications for OrganizationsFiscal Data US Treasury Dept.Links to an external site.USA SpendingLinks to an external site.There are also many other relevant internet resources (e.g., Yahoo Finance).Watch Dr. Keller’s video to help you get started:

Business Consulting Plan Part 1
Subtitle
Student Name Placeholder
BUS499 Business Administration Capstone
Professor’s Name Placeholder
Date
PRESENTATION TITLE
Company Background
• Name of Company
• Year Founded
• Industry and what the company does
• Customers Served
• Mission (Purpose) Statement
• Vision Statement
PRESENTATION TITLE
2
Operations
List the company operations below – refer to your Week 2 discussion. Explain the
company operations in your detailed speaker notes. (Delete this guidance text.)
• HQ Location
• Number of Locations
• Number Employees
• CEO
• Additional Key Executives
PRESENTATION TITLE
3
Key Financial Data
Summarize the Company’s Key Financial Data. (See speaker notes for tips on finding
this data) See examples below. (Delete this guidance text)
• Annual Revenue
• Cash Flow
• Profit
• Stable or Growing Revenues
• Dividends
• Losses/Negative Cash Flow/Declining Revenues/High Debt Levels
PRESENTATION TITLE
4
SWOT Analysis
Complete the quadrants below with bullets. Use this space for the assessment from the
assignment instructions. Don’t forget to add your speaker notes. (Delete this guidance text.)
Strengths
Weaknesses
• Insert bulleted text
• Insert bulleted text
Opportunities
Threats
• Insert bulleted text
• Insert bulleted text
PRESENTATION TITLE
5
Challenges or Opportunities
Determine at least two challenges or areas of opportunity the company may be experiencing.
Provide supporting evidence as to why it is important for the company to address the challenge or
opportunity. (A detailed explanation should be placed in the speaker notes.)
•
Challenge /
Opportunity 1
•
Challenge /
Opportunity 2
PRESENTATION TITLE
6
Sources
Refer to the SWS Guidelines for Slideshow Presentations link in the assignment
instructions to complete this slide (delete this guidance text).
PRESENTATION TITLE
7
THE
AEROSPACE
INDUSTRY
MARIA YOUNG
SWS100
PROF. SMITH
JULY 31, 2020
Aerospace Industry
• Goods and services
• Economic factors
• Future Trends
Goods and Services
• Enables passengers to travel using different types of
planes and routes
• Credit cards with airline miles
• Differences in price values based on their travel
preferences
• Time of day
• Location of travel
• Type of aircraft
• Seating preferences
Economic Factors
Law of Supply
Law of Demand
• Maximize profit by having more
flights running and charging a
more expensive price
• Find flight times that might
maximize their number of
passengers per flight
• Customers travel more if are
more affordable
• Last-minute sales from the
airline companies posted online
to encourage travel
• Evaluate prices to compare
with competitor’s rates
Future Trends
• Over “42,000 flights and 2.5
million passengers”
(Federal Aviation
Administration, 1)
• Notable trend over the past
decade is an overall
decrease in business travel
(Snyder, 2)
Sources
1. Federal Aviation Administration. 2017. Air Traffic by the
Numbers.
https://www.faa.gov/air_traffic/by_the_numbers/
2. Brett Snyder. 2009. December Premium Air Traffic Down
More Than 13 Percent.
https://www.cbsnews.com/news/december-premiumair-traffic-down-more-than-13- percent/