BUS 475 Week 2 individual Strategic Plan, Part I Conceptualizing a Business

 Write

 a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, andvalues in determining your strategic direction. Include the following:

 

·         

Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

 ·         

Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

 ·         

Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

·         

Analyze how the vision, mission, and values guide the organization’s strategic direction.

 ·         

Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

 Format

 your paper consistent with APA guidelines.

 

Prepare to discuss this assignment with the class.