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Resources: Vision, mission, values, SWOTT analysis, balanced scorecards, and communication plan
Write a 700- to 1,050-word section for your strategic plan in which you add your strategies and tactics to implement and realize your strategic objectives, measures, and targets. Include marketing and information technology strategies and tactics. Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally. Finally, recommend actions needed to address ethical, legal, and regulatory issues faced by the organization, and how they can improve corporate citizenship.
Combine your completed strategic plan. This includes the vision, mission, values, SWOTT analysis, balanced scorecard, and communication plan. Your consolidated final strategic plan should be 2,800 to 4,200 words in length.
Running Head: NOWAK AESTHETICS SWOT ANALYSIS
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SWOT ANALYSIS OF NOWAK AESTHETICS
INTRODUCTION
The purpose of this paper is to conduct an internal and external environmental analysis for Norwak Aesthetics by taking into consideration the external forces/ trends as well as internal forces and trends including the legal and regulatory, global, economic, technogical, innovation, social, environmental and competitive analysis. The external forces and trends include the following areas:
Legal and regulatory: The Nowak Aesthetics is registered as a private firm and certified by the board of dermatologist within the state of California to carry its services within the field of dermatology, cosmetic surgery and skin rejuvenation. Most of its mission is to be conducted within the county of San Diego. The activities of this company are regulated by the board of dermatologists as a consultant body in this field.
Global: The firm has developed a global reputation for its pioneer work in cosmetic surgery and related field of Therma Lipo Liposuction technique, which has become effective in removing fat and tightening the skin. It was just recently, that Nowak Aesthetics was voted as the best cosmetic surgeon in San Diego by the U-T Reader’s poll 2012. This is an indication that the work of Nowak is growing globally.
Economic: The services of Nowak Aesthetics are economical. The first time that a patient visits the facilities, they are don’t pay consultation fees. At first, the patient would visit the centre and meet the staff without paying anything. It is during this consultation process that each patient is given a free evaluation of the Nowak services with out any obligatory. This means that the firm is ready to improve and serve its clients regardless of their financial status. Once you have gone through the consultation process which is totally free at no cost, the staff at the surgery would then provide the client with ways of how to raise funds for cosmetic surgery procedure. There are other ways of applying for funds including care credits and monthly installments with no prepayment fees, annual fees or any upfront fees.
Technological: The surgery procedures being done by Nowak Aesthetics are very new in the field of cosmetic surgery. The use of the latest technology in the field of cosmetic surgery is aimed at improving and enhancing the lives of cosmetic surgery patients to achieve their objectives and goals. It appears that Nowak is one of top five cosmetic surgeries in San Diego that has introduced the innovative procedures which are useful in changing the lives of the patients. The use of technology in cosmetic surgery has brought new ways in cosmetic treatment including laser treatment, facial rejuvenation and body of sculpting which has changed the skin, body and facial looks of thousands of patients.
Innovation: The work and services of Nowak Aesthetics speaks of the innovation and creativity of Dr. Nowak, who is the founder of Nowak Aesthetics. Dr. Nowak invented and created his own unique treatment techniques for patients with skin care related problems such as acne, and melisma conditions, eczema, birthmarks, psoriasis and sun spots caused by sun damage, which may cause cancer, rosacea,vitiligo or any other skin condition. The other innovative products that were brought by Nowak also includes cleanse and tone, treatments and correctors, facial moisturizers, exfoliators, prescription and hair care products.
Social: The products and services of Nowak Aesthetics has been accepted particularly the county of San Diego where it based and other clinics in London. Nowak Aesthetics is quite different from the conventional treatments to fill the wrinkles, peel of chemicals and to enhance the lips, to eliminate stress, loss weight and hair, facilitate healthy diets or healthy living. The innovation and creation of aesthetic therapy or approach towards beauty and healthcare is based on the postmodern concept (Kubicki, 2009).
Environmental: Nowak Aesthetics operates within the social and cultural environment that practices free markets economies particularly in the US and UK. The clients are drawn from western countries or developed nations that has problems with weight loss, obesity and ageing. Its products appeal more to people who are interested in beauty therapy and cosmetic surgeries. The research conducted by Cooper et al (2007) indicates that the contemporary American society is today too obsessed with Aesthetic obsession, which is evident in the Supermarkets, TV and print media being flooded with messages and products selling the ideas of how to maintain beauty. The current American, albeit western nations is culturally dominated with the desire, quest and the social drive towards the satisfaction of the body (Cooper, 2007).
Competitive analysis: The cosmetic surgery and beauty care has become a massive market in the US and UK, which has given rise to lots of competition in this field. The current western societies’ obsession with body looks, body shapes and beauty has opened doors for more research and development in the field of cosmetic surgery and beauty therapy (Cooper et al, 2007). This is where Dr. Nowak’s innovation and creativity has brought new changes and produced new therapeutic techniques. The Nowak Aesthetics has brought come up with innovative cosmetic procedure in the treating patients with a view of helping them to look better and good (Dr. Nowak, 2013).
Internal forces and trends considerations:
Strategy: Nowak’s strategy as a company is based around the concept of innovation and creativity. The products and services being offered are unique compared to others in the markets. The founder, Dr. Nowak considered customer service as the only way of approaching the new clients and also the means of providing better services to its clients.
Structures: The services of Nowak Aesthetics are centered around the patient. The patient is the biggest concern and the main target. The end goal is the patient who is given the priority, discount and offered a special place. The patient is the VIP who often gets special and personalized treatment and is also offered a gift card which allows them to spend on what they want.
Processes and systems: The Nowak Aesthetics are meant to care and provide the best services to the clients. The motto behind these services is to work in an atmosphere of peace and tranquility where each individual is treated with no stress. The supply chain operation of this organization begins with patient consultations followed by other numerous assessments, treatments and care services.
Resources: Nowak Aesthetics has variety of unique cosmetic surgery treatments, skin care and body contouring especially the Therma Lipo, Fraxel, Thermage and Botox, and body contouring. Most of these procedures are done under the supervision of Dr. Nowak and Ron Colunga. The office manager is a specialist in integrative wellness and spa industries. She also has expert experience in the stages of operations and management. The office also has a patient coordinator who is responsible for assisting the patients to achieve their goals. There are other hosts of patients who provide the necessary services and support to the patients to make sure they receive the best services. The leadership is well constructed around the person and work of Dr. Nowak and Ron Colunga and other staff members who come from the different disciplines.
Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
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STRENGHT |
WEAKNESS |
OPPORTUNITIES |
THREATS |
TRENDS |
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Its services are based around the clients. The client is the VIP and gets proper treatment and special notice |
It’s not clear how Nowak will be able to adapt to change in the areas of legislation and culture. |
Nowak has come up with innovations in this field by incorporating other cosmetic procedures like especially the Therma Lipo, Fraxel, Thermage and Botox, and body contouring. |
Cosmetic surgery is becoming a fashionable trend which means Nowak Aesthetics must invent new and unique ways and approach in cosmetic surgery. The flooding of the markets also means that there is need for new strategies, research and development in the discovery and provision of cosmetic surgery. |
Cosmetic surgery and skin care has become a common trend in the developed world. Many people are currently following the non surgical approach towards weight loss, body shape and |
Conclusion
Nowak Aesthetics is a fast growing cosmetic surgery firm which started in San Diego County, USA but has now spread to other parts of America and London, UK. The firm has adopted and capitalized into the cultural trend of cosmetic surgery and body shape which has become a global phenomenon. In order to capitalize into this market, Dr. Nowak invented new approach and innovation in cosmetic treatment and development. The Nowak Aesthetics has realized the importance of giving priority to the client as the focus of treatment. As a matter of fact, this firm operates within the legal requirement having been certified by the Board of Cosmetic Surgery. In addition, the treatment procedures are unique and are mostly done by specialists in the field of medicine, aesthetics, healthcare and beauty care. The company has many opportunities given that cosmetic surgery is a growing market.
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References Cooper, L. B. (2007). Nursing students’ perceptions of clients undergoing elective cosmetic Surgery. Plastic Surgical Nursing, 27(3), 158-162. Dr. Nowak, (2013). “Nowak Aesthetics”. Available online at
http://www.drnowak.com/skin-care-products-san-diego Kubicki, R. (2009). On the Aesthetic Sources and Boundaries of the Art of a Free Life. Art Inquiry, (11), 7. |
Running head: NOWAK AESTHETICS 1
Nowak Aesthetics, was founded by Dr. Eugene Nowak in 1999, in Chula Vista, California; since then Nowak Aesthetic mission has been to serve residents throughout San Diego County for dermatological, cosmetic surgery and skin rejuvenation procedures.
Dr. Nowak it is a Board Certified Dermatologist; with one mission, to help their patients regain confidence in themselves and achieve desired look, not being an issue if is a dermatology or cosmetic procedure. To accomplish this, he has created his own formula in skin care products for patients with acne, and melisma conditions, also treats patients with eczema, birthmarks, psoriasis, sun spots caused by sun damage, which may cause cancer, rosacea, vitiligo or any other skin condition.
Dr. Nowak is conservative, and innovative on his cosmetics procedure. His mission it is to help patients to look better, and achieve their goals.
Overall he promotes, an exceptional customer service to each of his patients, assuring every patient gets an extraordinary experience at Nowak Aesthetics.
Nowak Aesthetics has 4 consecutive years, being in the top 5 in all San Diego County dermatologists
In Aesthetics Nowak received daily about 80 patients of whom 20% are medical consultations, the other 80% is basically cosmetic consultations or procedures. Each patient is offered a free skin analysis, regardless of the reason why we visit. Provides medical consultations for skin problems at very reasonable and affordable cost to patients who do not have medical insurance, I think these plans with the purpose of benefiting patients who do not have the resources to treat their skin problems; Nowak Aesthetics has a special program for the community, which donates baskets with products from Dr.Nowak’s skin care products, for schools in San Diego County, for the auctioned in their events and raise funds.
In addition to patients, visiting Nowak Aesthetics, for cosmetic consultations, first consultation is at no cost, given the opportunity to meet patients Nowak Aesthetics facilities, meet the staff, which always gets a smile every patient regardless of their financial status, and furthermore every cosmetic consultation, gives each patient a free evaluation with no obligation, concerning the service for which the patient visited Nowak Aesthetics.
Nowak Aesthetics has a protocol To receive each of our patients, in a personalized way. Every time you register a new patient was taking a photo, which is on file, on the other hand there is also a section in the patient’s file where is written to any specification of the patient, what he likes, or do not like, as he prefers to be called, among other concerns. As patients continue to attend Nowak Aesthetics, certain patients are considered VIP patients. The reasons why a patient becomes VIP, may be, because they are people with positive attitude when they reach Aesthetics Nowak sees them as family, others may become VIP, because they are consistent in their cosmetic procedures, and have spent hefty amounts of money. VIP patients are given a gift card to spend at Nowak Aesthetics when they refer their friends, or family. Being a VIP patient, every birthday are given a $ 100 to spend on Nowak Aesthetics.
Patient’s, who do not have the benefit of being a VIP patient, also awarded a $ 25, when referring to friends or family.
In Nowak Aesthetics, the biggest concern will always be the patient, but yet there is also a sales goal, monthly, apart from all the benefits offered to each patient, also offers a monthly free seminars in each of these seminars are talking about a specific procedure, and that day in particular there is a discount for that procedure, which can range from 15% to 25% discount, for coming. 2 times a year, offers an open house, where you can get discounts of 50% to be in the different services on offer, 25% discount on the products of skin care. In services Botox and fillers, patients may find BOGO promotions. In each of these events either seminar or open house, offer free refreshments, of excellent quality.
Nowak Aesthetics not only cares about providing the best service to their patients, as an employer, is always rewarding employees, in different ways, can be offering their services employees at no cost, to each one of its employees was gives a monthly, depending on the percentage of sales, and this is done in a fair, depending on the time you have to work to Nowak Aesthetics, and the hours each employee works, this is done in the form of gratitude, for the performance of each employee, to provide outstanding service to each patient. The motto of Dr. Nowak is that each individual, working in an atmosphere of peace and tranquility, without stress, so each individual offer the best, to do their jobs in the best way possible. Likewise offering excellent service, which has always promoted.
Nowak Aesthetics in search for longer be kept in the top 5 of all San Diego County, has sought the best consultants in the United States, to continually be improving in all aspects, and innovating every day, to the last procedures thus technology to help patients achieve their goals and objectives, without having to take extra time on their jobs, or having to stand, all innovative procedures offered, patients and out walking, having thus ensuring a schedule filled continuously patients.
REFERENCES
www.drnowak.com
