BUS 475 ENTIRE COURSE

Course Description                                                                                                           
The integrated business topics course examines strategic business management while integrating topics from previously completed business foundation coursework. This allows students to demonstrate a comprehensive understanding of the undergraduate business curricula with a significant emphasis placed on the assessment of individual outcomes to determine content mastery.

Course Topics & Objectives                                                                                            
Week One: Introduction to Strategic Management

 

·        

Define strategic management and planning.

·         Create an organizational mission and vision statement.

·         Analyze an organization in terms of its structure, culture, and purpose.

·         Develop a strategic plan.

 

Week Two: Internal and External Environment

 

·         Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis.

·         Analyze the effect of the external and internal environments on an organization’s strategic plan.

 

Week Three: Strategy Development

 

·         Develop strategic objectives.

·         Create organizational objectives and goals.

 

Week Four: Strategy Implementation

 

·         Recommend an implementation strategy for a strategic plan.

 

Week Five: Monitoring and Control

 

·         Develop methods to monitor and control the implementation of a strategic plan.