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BUS 400 Milestone Two Guidelines and Rubric
Overview
You are excited to see the possibilities after finishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the Module Four assignment.
Scenario
In the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the company’s website) about your selected company’s resources, partnerships, cost structures (what needs to be paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a specific targeted market segment.
All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility.
Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many companies.
Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.
Prompt
You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.
Specifically, you must address the following rubric criteria:
Deliver a unique value proposition.
Leveraging the blue ocean strategy, what makes the product or service unique?
How does it provide a strategic advantage in the marketplace?
Answer key business model questions about the customer.
Revenue models
Price points for the product/service
Key partners
Cost structures
Highlight the materials needed
Update your documentation.
Complete any updates to the BMC chart
BUS 400 Milestone Two Template
Business Model Canvas
[Slide Deck Template]
Company: [Enter your company name here]
Last updated: [Enter the last update date here]
[Complete this template by replacing the bracketed text with the relevant information throughout.
Your slides should summarize key points in the text that you will elaborate on within the speaker
notes section below the slide. Professional slides limit their use of words to highlight main points,
while enabling the speaker to extend and enhance the main points within the speaker notes
section. Remember to cite your sources in each slide and include a list of references on the last
slide. Finally, be sure to overwrite or delete all instructions in brackets before submitting.]
Unique Value Proposition
[Leveraging the Blue Ocean Strategy, write a brief response that describes what makes your
selected product or service unique and how it will provide a strategic advantage in the
marketplace.]
[Insert response here.]
1: Key Business Model Questions: The Customer
[Write a brief response to the following questions.]
1. How do you acquire customers? [Insert response here.]
2. How do you deliver the product/service to the customer? [(Note: This is the Channels section
of the BMC chart.) Insert response here.]
3. After you have landed a new customer, how do you plan to relate to that customer and
manage the relationship (if at all)? [(Example: customer service) Insert response here.]
1(a): Key Business Model Questions: The Customer, Continued
[Write a brief response to the following questions.]
4. How will you charge your customers? What is your revenue model? [Insert response here.]
5. How much will you charge your customers? Can you calculate your revenues for the next
month, quarter, and year? [Insert response here.]
6. What key activities do you need to engage in to deliver your value proposition? [Insert
response here.]
2: Key Business Model Questions: Assets, Partners, and Cost
1. What assets are available to you or under your control? [(Refer to the company’s SWOT
analysis.) Insert response here.]
2. Who are your key partners? [Insert response here.]
3. What are your cost structures? What will you need to pay for in order to create the
product/service? [(Example: What do you need to pay for to create your unique value
proposition?) Insert response here.]
3: Create Your Own Business Model Canvas Chart
[Paste your completed chart from the Module Four assignment here.
Be sure it reflects instructor feedback.]
Key Partners
Key Activities
Value Proposition
Customer Relationship
Customer Segments
[Add your assumptions here.]
[Add your assumptions here.]
[Add your assumptions here.]
[Add your assumptions here.]
[Add your assumptions here.]
Key Resources
Channels
[Add your assumptions here.]
[Add your assumptions here.]
Cost Structure
Revenue Streams
[Add your assumptions here.]
[Add your assumptions here.]
4: Consider Your Business Model
•
Based on the BMC chart, why does it make sense to proceed with this new product/service?
[Insert response here.]
•
What are the risks to your business model? [(For example, do you have the right relationships
with suppliers and partners to create the value proposition and bring it to market?) Insert
response here.]
•
Are there things that can or should be changed to strengthen the business model to reduce
its risk? [(Refer to the SWOT analysis. Example: having multiple suppliers to protect the
project.) Insert response here.]
[Delete this slide once your have completed the table on the next slide.]
[Clarify Your Business Model Assumptions]
[Check each response in your previous BMC chart against the following criterion:
•
How do you know that what you wrote in each block is true? Have you made an assumption,
or do you have solid evidence in the form of documented facts (based on research)?
Using the table on the next slide, list your assumptions and fill in the relevant information as
follows:
– Where you have facts, write the evidence in the “Fact” column.
– Where you have made assumptions, place an X in the “Assumption” column.
The table will help you identify where more research is still needed to address your assumptions.]
5: Clarify Your Business Model Assumptions
[List and categorize your assumptions about your business model below. Use as many lines as you
need. Remember to indicate if this item is an assumption with an X in the third column or provide
supporting evidence in the second column.]
BMC Chart Item in Question
[Example: Customers are loyal enough to
pay more for our product vs another
company’s product]
This Is a Fact.
Here Is My Evidence:
This Is an
Assumption
X
6: Preparing to Meet Customers: Materials and Sales Process
[Create a checklist of the materials you will need for your customers from the points below by
highlighting the items that apply. (Note: Not all may apply.) Add materials as needed. Please
include the necessary items in your updated BMC chart.]
– Website
– Customer presentation
– Marketing plan
•
Sales process description
– Acquisition of customers
– The sales process (for example: website sales)
– Pricing options: single-priced product or service versus multi-tier pricing
7: Update Your Documentation
[Create your positioning statement using the following template bullets. Note: These are typical
funding questions. ]
•
The product/service is targeted to… [Insert response here.]
•
The type of value our product/service delivers is… [Insert response here.]
•
Our product/service is unlike others because… [Insert response here.]
9: Updated Business Model Canvas Chart
[Complete this template by replacing the bracketed text with the relevant information.]
Key Partners
Key Activities
Value Proposition
Customer Relationship
Customer Segments
[Update your assumptions here.]
[Update your assumptions here.]
[Update your assumptions here.]
[Update your assumptions here.]
[Update your assumptions here.]
Key Resources
Channels
[Update your assumptions here.]
[Update your assumptions here.]
Cost Structure
Revenue Streams
[Update your assumptions here.]
[Update your assumptions here.]
10: References
[Cite your sources on this slide according to APA style.]
Business Model Canvas Template
Key Partners
Key Activities
1. Healthcare providers for data
integration, personalized care plans,
and referral networks (Jat & Grønli,
2022).
1. Continuous data collection and
analysis from Apple devices and 3rdparty sources.
2. Development and refinement of
predictive algorithms and ML models.
3. Integration of health features across
Apple’s hardware and software.
2. Fitness companies for integrated
workout tracking and personalized
exercise recommendations.
3. Data analytics firms for advanced
predictive modeling and algorithm
development.
4. Ongoing product improvement
based on user feedback and usage
data (Machorro-Cano et al., 2023).
Key Resources
1. Robust technological
infrastructure (cloud computing, data
centers) for secure data storage and
processing.
2. Skilled data scientists, healthcare
professionals, and product engineers.
3. Strong partnerships with
healthcare providers, fitness
companies, and data analytics firms.
Value Proposition
Apple Health+ offers a revolutionary
health management solution by
seamlessly integrating advanced
Apple technologies, devices, and
platforms. It provides personalized,
predictive, and actionable health
insights tailored to each user’s unique
needs and lifestyle. Through
continuous monitoring, data analysis,
and machine learning algorithms,
Apple Health+ empowers users to
take control of their well-being and
proactively manage their health.
Customer Relationship
1. Personalized health coaching and
recommendations based on user data
and preferences.
2. Engaging community forums and
social features for peer support and
motivation (Orji & Moffatt, 2018).
3. Seamless integration with existing
Apple services (e.g., Apple Watch) for
a cohesive user experience.
Channels
1. Apple’s retail stores and online
platforms (website, App Store) for
product awareness and sales.
Customer Segments
1. Tech-savvy young adults (25-40
years) who prioritize fitness and
preventive healthcare.
2. Health-conscious individuals (30-55
years) seeking comprehensive
wellness solutions.
3. Elderly users (55+ years) who rely
on technology for monitoring chronic
conditions and maintaining
independence (Jat & Grønli, 2022).
2. Partnerships with healthcare
providers and fitness companies for
co-branded offerings and promotions.
3. Targeted marketing campaigns
(digital, print, and influencer
marketing) for customer acquisition.
Cost Structure
Revenue Streams
1. Research and development costs for continuous innovation and product enhancement.
1. Subscription fees for Apple Health+ service (monthly or annual plans).
2. Manufacturing costs for compatible Apple devices (e.g., Apple Watch, iPhone).
2. Sales of compatible Apple devices (e.g., Apple Watch, iPhone) bundled with Health+ subscription.
3. Marketing and advertising expenses for customer acquisition and brand awareness.
3. Potential revenue-sharing models with healthcare providers and fitness partners.
4. Operational costs (staff, infrastructure, partnerships).
4. In-app purchases for premium features or personalized coaching services.
