BUS 100: Introduction to Business

For this assignment, you will complete a basic SWOT analysis for Alikay Naturals using the information you have learned throughout this course. You do not need to do additional research on Alikay Naturals to complete this assignment. You will use information from the videos and your course reading. Be sure to include specific examples from the videos and your readings as you identify the company’s strengths, weaknesses, opportunities, and threats.

Strengths: Identify two things that the business does well. What does it have going for it? This section relates to the internal traits of the business.

Weaknesses: Identify two things that the business could improve. What could it do better? This question also relates to the internal characteristics of the business.

Opportunities: Identify two opportunities that are available to the business. What could it do to grow in the future? These are external factors.

Threats: Identify two potential problems looming for the business. What competitive challenges could impact the company’s success? Potential threats are external factors.

Once you have identified two items for each category, write one paragraph summarizing what the SWOT analysis shows about Alikay and the company’s competitiveness. Then, explain how the company could use this information to be more competitive.