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MBALN707
Entrepreneurship & SMEs
Final Examination Brief
Learning Outcomes
Build a business plan by designing a strategic plan, conduct a feasibility
analysis, understand franchising and how to buy an existing business
Develop a marketing plan and how to use e-commerce, create a
successful financial plan.
This is an individual piece of work. The assignment is business plan writing. The
length of the assignment should be about 4000 words (+/-10%).
The word limit does not include ‘administrative’ sections of the assignment: the
cover or title page, table of contents, table of figures, reference list, list of works
cited, bibliography, or any appendices. Use Harvard Referencing for all Harvard
related purposes.
Task:
You are required to write a business plan which will provide direction and
increase the probability for success of a business idea within the today
contemporary and very competitive market.
The business plan should include at least the following contents /
elements:
Part I – 150-200 words
Company overview
o Mission statement – the purpose of the business
o Vision statement – what the business desires to achieve in the long
run
o Business Core Values – the operating philosophy and principles
that will guide the intern al business conduct as well its relationship
with its customers and partners
Part II – 800-1000 words
Objectives – Specific, Measurable and Motivational, Attainable,
Realistic, Time Bound
Products
Customers – consumer behavior and customers of the industry
Industry and market analysis
o Industry
o PESTLE – Political, Economic, Social, Technological, Legal,
Environmental conditions and trends (specify those they are
opportunities or threats)
o Customer
o Competition – direct and indirect competitors, market share,
strengths and weaknesses
Internal business strengths and weaknesses
Part III – 1500-1800 words
Business differentiation – how it will be achieved and perceived by
customers
Competitive advantage – reasons for which customers will choose your
business as opposed to other alternatives
Marketing Strategy
o Target markets strategy
o Marketing mix
Product
Price
Promotion and advertising
Placement – distribution system
Sales strategy
o Sales monthly forecasting – 2 years period
Part IV –750- 1000 words
Operations Strategy
o Business operations model
o Buildings, Equipment, Technology, Cars,
o Processes – i.e. Imports, Purchases, Production, Marketing,
Sales, Warehouse, Accounting, Human Resource
Management
o Organizational structure
o Internal employees and external associates (outsourcing)
Part V – 200 – 300 words
Financial 2 year projected budgets
o Financial model (own capital, loans, external shareholders) –
chart o Administrative & Operating expenses – chart
o Selling expenses- chart
o Financial expenses – chart
o Break Even Point Analysis (sales amount, sales units, and
period point)
o Cash flow management
Business Plans Templates
Websites
Examples of Business Plans – Open Source
https://c.ymcdn.com/sites/www.rockford.edu/resource/resmgr/docs_communit
yed/samplebusinessplan
How to write a successful Business Plan
https://www.scu.edu/mobi/business-courses/starting-a-
business/session-2-the-business-plan/
Financial Projections Model
https://www.entrepreneur.com/article/249840
Module Assessment
The final examination counts 50% towards the final grade.
Pass mark is 60%.
https://c.ymcdn.com/sites/www.rockford.edu/resource/resmgr/docs_communityed/samplebusinessplan
https://c.ymcdn.com/sites/www.rockford.edu/resource/resmgr/docs_communityed/samplebusinessplan
https://www.scu.edu/mobi/business-courses/starting-a-business/session-2-the-business-plan/
https://www.scu.edu/mobi/business-courses/starting-a-business/session-2-the-business-plan/
https://www.entrepreneur.com/article/249840
