bmgt 496 week 7 project 2: business obligations

write a memo as CEO of the company answering:

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Explain Milton Friedman’s arguments supporting that a company’s only obligation is to make money.Explain the arguments contrary to Friedman’s position including where the Business Roundtable stands as well as other arguments you find in your research.

  • Using one of the ethical issues that you posted in classroom discussions, illustrate for the CEO, how that issue would be resolved using Friedman’s perspective and how it would be resolved using the perspective of the Business Roundtable.
  • Project 2: Business Obligations
    (Your Name)
    BMGT 496 (section number)
    (Instructor’s Name)
    (Please do not use pictures or images on the Title Page – remove from your final
    copy)
    Memorandum
    To:
    From:
    Date:
    Subject:
    Introduction
    (Write an Introduction paragraph. The Introduction paragraph is the first paragraph of
    the paper and will be used to describe to the reader the intent of the paper explaining
    the main points covered in the paper. This intent should be understood prior to reading
    the remainder of the paper so the reader knows exactly what is being covered in the
    paper.)
    (Write the introduction last to ensure that the main points are covered.)
    Summary of Friedman’s Position
    (Remember to layout not just his position, but all the justifications he gives supporting
    that position.)
    Summary of Contrary Positions
    (Explain the position of the Business Roundtable as well as other contrary arguments
    you find
    Demonstrate How Each Position Would Affect the Outcome of an Ethical Dilemma
    (Choose an ethical dilemma you have raised in a class discussion and illustrate how the
    resolution would be different apply Friedman’s or the contrary position.)
    Most Compelling Position
    (Between the two positions you have discussed, explain the position that you find most
    compelling. What are the weaknesses and strengths of each position?)
    Conclusion
    (Write a concluding paragraph that is brief and summarizes the main points. Make a
    specific recommendation to the CEO as to the approach she should take.)
    References
    (The reference page is on a separate page from the report. The reference page is
    completed according to APA with each reference left-justified with hanging indentation
    for subsequent lines. References are completed in alphabetical order. Please see the
    module, Learn to Use APA to ensure references are in APA format.)
    Statement on the Purpose of a Corporation
    Americans deserve an economy that allows each person to succeed through hard work and creativity
    and to lead a life of meaning and dignity. We believe the free-market system is the best means of
    generating good jobs, a strong and sustainable economy, innovation, a healthy environment and
    economic opportunity for all.
    Businesses play a vital role in the economy by creating jobs, fostering innovation and providing
    essential goods and services. Businesses make and sell consumer products; manufacture equipment
    and vehicles; support the national defense; grow and produce food; provide health care; generate
    and deliver energy; and offer financial, communications and other services that underpin economic
    growth.
    While each of our individual companies serves its own corporate purpose, we share a fundamental
    commitment to all of our stakeholders. We commit to:

    Delivering value to our customers. We will further the tradition of American companies
    leading the way in meeting or exceeding customer expectations.

    Investing in our employees. This starts with compensating them fairly and providing important
    benefits. It also includes supporting them through training and education that help develop
    new skills for a rapidly changing world. We foster diversity and inclusion, dignity and respect.

    Dealing fairly and ethically with our suppliers. We are dedicated to serving as good partners to
    the other companies, large and small, that help us meet our missions.

    Supporting the communities in which we work. We respect the people in our communities
    and protect the environment by embracing sustainable practices across our businesses.

    Generating long-term value for shareholders, who provide the capital that allows companies
    to invest, grow and innovate. We are committed to transparency and effective engagement
    with shareholders.
    Each of our stakeholders is essential. We commit to deliver value to all of them, for the future success
    of our companies, our communities and our country.
    Released: August 19, 2019
    Signatures Updated: September 2019, December 2019, February 2020, April 2020, June 2020, August
    2020, September 2020, October 2020 and February 2021.
    Kevin J. Wheeler
    President & Chief Executive
    Officer
    A. O. Smith Corporation
    Daniel P. Amos
    Chairman and CEO
    Aflac
    Nicholas K. Akins
    Chairman, President and CEO
    American Electric Power
    Roger K. Newport
    Chief Executive Officer
    AK Steel Corporation
    Stephen J. Squeri
    Chairman and CEO
    American Express
    Julie Sweet
    Chief Executive Officer
    Designate
    Accenture
    John O. Larsen
    Chairman, President & CEO
    Alliant Energy
    Thomas Bartlett
    President and Chief Executive
    Officer
    American Tower Corporation
    Carlos Rodriguez
    President and CEO
    ADP
    Lee Styslinger, III
    Chairman & CEO
    Altec, Inc.
    James M. Cracchiolo
    Chairman and Chief
    Executive Officer
    Ameriprise Financial
    Mike Burke
    Chairman and CEO
    AECOM
    Jeffrey P. Bezos
    Founder and Chief
    Executive Officer
    Amazon
    Steven H. Collis
    Chairman, President and
    Chief Executive Officer
    AmerisourceBergen
    Corporation
    Andrés Gluski
    President and CEO
    The AES Corporation
    Doug Parker
    Chairman & CEO
    American Airlines
    Gail Koziara Boudreaux
    President and CEO
    Anthem, Inc.
    Robert Ford
    President and Chief Executive
    Officer
    Abbott
    Greg Case
    CEO
    Aon
    John A. Hayes
    Chairman, President
    and CEO
    Ball Corporation
    Laurence D. Fink
    Chairman and Chief
    Executive Officer
    BlackRock, Inc.
    Tim Cook
    CEO
    Apple
    Brian Moynihan
    Chairman and CEO
    Bank of America
    Todd Gibbons
    Chief Executive Officer
    BNY Mellon
    Eric Foss
    Chairman, President & CEO
    Aramark
    José (Joe) E. Almeida
    Chairman, President and Chief
    Executive Officer
    Baxter International Inc.
    Frédéric B. Lissalde
    President and Chief
    Executive Officer
    BorgWarner Inc.
    Alan B. Colberg
    President and CEO
    Assurant
    Philip Blake
    President Bayer USA
    Bayer USA
    Rich Lesser
    CEO
    Boston Consulting Group
    Randall Stephenson
    Chairman and Chief Executive
    Officer
    AT&T Inc.
    Brendan P. Bechtel
    Chairman & CEO
    Bechtel Group, Inc.
    Robert Dudley
    Group CEO
    BP plc
    John Stankey
    Chief Executive Officer
    AT&T Inc.
    Corie Barry
    Chief Executive Officer
    Best Buy Co., Inc.
    Bernard Looney
    Chief Executive Officer
    BP
    Giovanni Caforio
    Chairman and Chief
    Executive Officer
    Bristol Myers Squibb
    D. James Umpleby III
    Chairman and Chief Executive
    Officer
    Caterpillar, Inc.
    Evan G. Greenberg
    Chairman & CEO
    Chubb
    Bob Biesterfeld
    President and Chief Executive
    Officer
    C.H. Robinson Worldwide
    Robert E. Sulentic
    President & CEO
    CBRE Group, Inc.
    David M. Cordani
    President and Chief
    Executive Officer
    Cigna
    Maurice R. Greenberg
    Chairman and CEO
    C.V. Starr & Co., Inc.
    Michael F. Neidorff
    Chairman, President, and CEO
    Centene Corporation
    Chuck Robbins
    Chairman and CEO
    Cisco Systems, Inc.
    Mike Kaufmann
    Chief Executive Officer
    Cardinal Health
    W. Anthony Will
    President & Chief
    Executive Officer
    CF Industries
    Michael L. Corbat
    Chief Executive Officer
    Citigroup, Inc.
    Kewsong Lee
    Co-Chief Executive Officer
    The Carlyle Group
    Michael K. Wirth
    Chairman and Chief Executive
    Officer
    Chevron Corporation
    Lourenco Goncalves
    Chairman, President and
    Chief Executive Officer
    Cleveland-Cliffs, Inc.
    David Gitlin
    President and Chief Executive
    Officer
    Carrier Global Corporation
    Brian Niccol
    Chairman and Chief Executive
    Officer
    Chipotle Mexican Grill
    Hubertus M. Mühlhäuser
    Chief Executive Officer
    CNH Industrial
    James Quincey
    Chairman and Chief
    Executive Officer
    The Coca-Cola Company
    Tom Linebarger
    Chairman and CEO
    Cummins Inc.
    Michael S. Dell
    Chairman and CEO
    Dell Technologies
    Brian Humphries
    Chief Executive Officer
    Cognizant
    Brett White
    Executive Chairman & CEO
    Cushman & Wakefield
    Punit Renjen
    Global CEO
    Deloitte
    Brian L. Roberts
    Chairman & CEO
    Comcast Corporation
    Larry Merlo
    President & CEO
    CVS Health
    Ed Bastian
    Chief Executive Officer
    Delta Air Lines, Inc.
    Ryan M. Lance
    Chairman & CEO
    ConocoPhillips Company
    Karen S. Lynch
    President and Chief Executive
    Officer
    CVS Health
    Bob Chapek
    Chief Executive Officer
    The Walt Disney Company
    Wendell P. Weeks
    Chairman, Chief Executive
    Officer & President
    Corning Incorporated
    Hal Yoh
    Chair and CEO
    Day & Zimmermann
    Jim Fitterling
    Chairman and Chief Executive
    Officer
    Dow
    James C. Collins, Jr.
    Chief Executive Officer
    Corteva Agriscience
    John May
    Chief Executive Officer
    Deere & Company
    Lynn Good
    Chairman, President & CEO
    Duke Energy
    Ed Breen
    Executive Chair of the Board &
    CEO
    DuPont de Nemours, Inc.
    David A. Ricks
    Chairman and Chief Executive
    Officer
    Eli Lilly and Company
    Revathi Advaithi
    Chief Executive Officer
    Flex
    JM Lawrie
    Chairman, President, and CEO
    DXC Technology
    Christopher M. Crane
    President and Chief Executive
    Officer
    Exelon Corporation
    Carlos M. Hernandez
    Chief Executive Officer
    Fluor Corporation
    Mike Salvino
    President and Chief Executive
    Officer
    DXC Technology
    Darren W. Woods
    Chairman and CEO
    Exxon Mobil Corporation
    James P. Hackett
    President and CEO
    Ford Motor Company
    Mark J. Costa
    Chairman and CEO
    Eastman Chemical Company
    Carmine Di Sibio
    Global Chairman & CEO
    EY
    James “Jim” D. Farley, Jr.
    President and Chief Executive
    Officer
    Ford Motor Company
    Craig Arnold
    Chairman and CEO
    EATON
    Frederick W. Smith
    Chairman & CEO
    FedEx Corporation
    Lachlan K. Murdoch
    Executive Chairman & CEO
    Fox Corporation
    Pedro J. Pizarro
    President & CEO
    Edison International
    Gary Norcross
    Chairman, President & CEO
    FIS
    Richard C. Adkerson
    Vice Chairman, President and
    Chief Executive Officer
    Freeport-McMoRan Inc.
    Sonia Syngal
    Chief Executive Officer
    Gap Inc.
    Andrew J. McMahon
    Chief Executive Officer and
    President
    The Guardian Life Insurance
    Company of America
    Darius Adamczyk
    Chairman and CEO
    Honeywell
    Phebe Novakovic
    Chairman and CEO
    General Dynamics Corporation
    Gerald W. Evans
    CEO
    Hanesbrands Inc.
    Enrique Lores
    President and CEO
    HP Inc.
    Mary Barra
    Chairman & CEO
    General Motors Company
    Stephen B. Bratspies
    Chief Executive Officer
    Hanesbrands Inc.
    Bruce Broussard
    President and CEO
    Humana Inc.
    David M. Solomon
    Chairman and Chief
    Executive Officer
    The Goldman Sachs Group, Inc
    Dinesh C. Paliwal
    President and Chief Executive
    Officer
    HARMAN International
    Mike Petters
    President and Chief Executive
    Officer
    Huntington Ingalls Industries
    Bradley J. Preber
    Interim CEO
    Grant Thornton LLP
    Steven R. Swartz
    President and CEO
    HEARST Corporation
    Arvind Krishna
    Chief Executive Officer
    IBM Corporation
    Deanna M. Mulligan
    President and CEO
    Guardian Life Insurance
    Company of America
    Craig Menear
    Chairman, CEO and President
    The Home Depot
    Ginni Rometty
    Chairman, President, and
    Chief Executive Officer
    IBM Corporation
    Charles Phillips
    Chief Executive Officer
    Infor
    Samuel R. Allen
    Chairman and CEO
    John Deere
    Bruce E. Grewcock
    CEO and Chairman of the
    Board
    Kiewit Corporation
    Robert H. Swan
    Chief Executive Officer
    Intel Corporation
    Alex Gorsky
    Chairman of the Board and
    Chief Executive Officer
    Johnson & Johnson
    Michael Hsu
    Chairman of the Board and
    Chief Executive Officer
    Kimberly-Clark
    Mark S. Sutton
    Chairman and CEO
    International Paper Co.
    George R. Oliver
    Chairman and CEO
    Johnson Controls
    Bill Thomas
    Global Chairman and CEO
    KPMG LLP
    Michael I. Roth
    Chairman and Chief
    Executive Officer
    Interpublic Group
    Jamie Dimon
    Chairman and CEO
    JPMorgan Chase & Co.
    Lynne M. Doughtie
    Chairman and CEO
    KPMG LLP
    Linda H. Apsey
    President & CEO
    ITC Holdings Corp.
    Beth E. Mooney
    Chairman & CEO
    KeyCorp
    William M. Brown
    Chairman & Chief
    Executive Officer
    L3Harris Technologies, Inc.
    Steve Demetriou
    Chair and CEO
    Jacobs
    Christopher M. Gorman
    Chairman, Chief Executive
    Officer, and President
    KeyCorp
    Beth E. Ford
    President and CEO
    Land O’Lakes, Inc.
    Roger A. Krone
    Chairman and Chief
    Executive Officer
    Leidos
    Mark Trudeau
    President and CEO
    Mallinckrodt Pharmaceuticals
    Ajay Banga
    President & CEO
    Mastercard
    Stuart Miller
    Executive Chairman
    Lennar Corporation
    Lee M. Tillman
    Chairman, President and CEO
    Marathon Oil Corporation
    Ynon Kreiz
    Chairman and Chief
    Executive Officer
    Mattel, Inc.
    James D. Taiclet
    President and Chief
    Executive Officer
    Lockheed Martin
    Corporation
    Gary R. Heminger
    Chairman and CEO
    Marathon Petroleum
    Corporation
    Chris Kempczinski
    President and CEO
    McDonald’s
    Marillyn A. Hewson
    Michael Hennigan
    Chairman, President and CEO President and CEO
    Lockheed Martin Corporation Marathon Petrolem
    Corporation
    Lawrence E. Kurzius
    Chairman, President and CEO
    McCormick and Company, Inc.
    Bhavesh V. (Bob) Patel
    Chief Executive Officer
    LyondellBasell Industries
    Arne M. Sorenson
    President and Chief
    Executive Officer
    Marriott International, Inc.
    Brian Tyler
    Chief Executive Officer
    McKesson Corporation
    Jeff Gennette
    Chairman & Chief
    Executive Officer
    Macy’s, Inc.
    Roger W. Crandall
    Chairman, President & Chief
    Executive Officer
    MassMutual
    Kevin Sneader
    Global Managing Partner
    McKinsey & Company
    Geoffery S. Martha
    Chief Executive Officer
    Medtronic, Inc.
    Raymond McDaniel Jr.
    President and Chief Executive
    Officer
    Moody’s
    David L. Stover
    Chairman and CEO
    Noble Energy, Inc.
    Omar Ishrak
    Chairman & CEO
    Medtronic plc
    James P. Gorman
    Chairman & CEO
    Morgan Stanley
    Kathy Warden
    Chairman, Chief Executive
    Officer and President
    Northrop Grumman
    Corporation
    Michel Khalaf
    President & Chief
    Executive Officer
    MetLife
    Greg Brown
    Chairman & CEO
    Motorola Solutions
    Steve Fisher
    President & CEO
    Novelis
    Sanjay Mehrotra
    President & CEO
    Micron Technology
    Adena T. Friedman
    President and CEO
    Nasdaq
    Mauricio Gutierrez
    President & CEO
    NRG Energy, Inc.
    Satya Nadella
    Chief Executive Officer
    Microsoft Corporation
    Thomas C. Nelson
    Chairman, President & CEO
    National Gypsum Company
    Safra Catz
    CEO
    Oracle
    Ken Moelis
    Chairman & CEO
    Moelis & Company
    Ted Mathas
    Chairman, President and CEO
    New York Life Insurance Co.
    Brian Chambers
    President and Chief
    Executive Officer
    Owens Corning
    Dan Shulman
    President and Chief Executive
    Officer
    PayPal, Inc.
    David S. Taylor
    Chairman of the Board,
    President and Chief
    Executive Officer
    The Procter & Gamble
    Company
    Thomas A. Kennedy
    Chairman & CEO
    Raytheon Company
    Ramon Laguarta
    Chairman and CEO
    PepsiCo
    Tricia Griffith
    President & CEO
    The Progressive Corporation
    Blake D. Moret
    Chairman and Chief
    Executive Officer
    Rockwell Automation
    Dr. Albert Bourla
    Chief Executive Officer
    Pfizer Inc.
    Bob Moritz
    Chairman
    PwC
    Neil Hunn
    President and Chief
    Executive Officer
    Roper Technologies, Inc.
    Greg C. Garland
    Chairman and CEO
    Phillips 66
    Steve Mollenkopf
    Chief Executive Officer
    Qualcomm Incorporated
    Douglas L. Peterson
    President and CEO
    S&P Global
    Marc B. Lautenbach
    President and Chief Executive
    Officer
    Pitney Bowes
    Earl C. Austin, Jr.
    President and Chief
    Executive Officer
    Quanta Services
    Marc Benioff
    Chair & Chief Executive
    Officer
    Salesforce
    Daniel J. Houston
    Chairman, President
    and CEO
    Principal
    Gregory J. Hayes
    Chief Executive Officer
    Raytheon Technologies
    Corporation
    Keith Block
    Co-CEO
    Salesforce
    Christian Klein
    Chief Executive Officer
    SAP
    Egon Durban
    Silver Lake
    Kevin Lobo
    Chairman & CEO
    Stryker
    Bill McDermott
    Chief Executive Officer
    SAP
    Stewart Butterfield
    Co-Founder and Chief
    Executive Officer
    Slack Technologies, Inc.
    John F. Fish
    Chairman & CEO
    Suffolk
    Jim Goodnight
    CEO
    SAS Institute
    Thomas A. Fanning
    Chairman, President
    and CEO
    Southern Company
    Margaret M. Keane
    Chief Executive Officer and
    Member of the Board of
    Directors
    Synchrony
    Tamara L. Lundgren
    President and Chief Executive
    Officer
    Schnitzer Steel Industries, Inc.
    James M. Loree
    President & Chief Executive
    Officer
    Stanley Black & Decker
    Brian Cornell
    Chairman & CEO
    Target
    Jeffrey W. Martin
    Chairman & CEO
    Sempra Energy
    Michael L. Tipsord
    Chairman, President & Chief
    Executive Officer
    State Farm
    Russell K. Girling
    President and Chief
    Executive Officer
    TC Energy
    Lisa Davis
    CEO
    Siemens Corporation USA
    James P. Keane
    President and CEO
    Steelcase Inc.
    LeRoy T. Carlson, Jr.
    CEO
    Telephone & Data Systems,
    Inc.
    Richard K. Templeton
    Chairman, President and
    Chief Executive Officer
    Texas Instruments
    Incorporated
    M. Troy Woods
    Chairman, President & CEO
    TSYS
    Carol Tomé
    Chief Executive Officer
    UPS
    Marc N. Casper
    Chairman, President and Chief
    Executive Officer
    Thermo Fisher Scientific
    Peter J. Davoren
    President & CEO
    Turner Construction Co.
    David Abney
    Chairman and Chief
    Executive Officer
    UPS
    Rob Speyer
    President & CEO
    Tishman Speyer
    Lance M. Fritz
    Chairman, President & CEO
    Union Pacific
    Stuart Parker
    CEO
    USAA
    Hal Lawton
    President and Chief Executive
    Officer
    Tractor Supply Company
    Scott Kirby
    Chief Executive Officer
    United Airlines
    Wayne Peacock
    President and Chief
    Executive Officer
    USAA
    Alan D. Schnitzer
    Chairman and Chief
    Executive Officer
    The Travelers Companies Inc.
    Oscar Munoz
    Chief Executive Officer
    United Airlines
    Mortimer J. Buckley
    Chairman & CEO
    Vanguard
    Kelly S. King
    Chairman and Chief Executive
    Officer
    Truist Financial Corporation
    Gregory J. Hayes
    Chairman & CEO
    United Technologies
    Corporation
    Scott G. Stephenson
    Chairman, President and
    Chief Executive Officer
    Verisk Analytics
    Alfred F. Kelly, Jr.
    Chairman and Chief Executive
    Officer
    Visa Inc.
    John J. Engel
    Chairman, President and CEO
    WESCO International, Inc.
    Aneel Bhusri
    Co-Founder & CEO
    Workday, Inc.
    Robert F. Smith
    Founder, Chairman and CEO
    Vista Equity Partners
    Hikmet Ersek
    Chief Executive Officer
    Western Union
    Michael J. Kasbar
    Chairman, President and
    CEO
    World Fuel Services
    Corporation
    Curt Morgan
    President & CEO
    Vistra Energy
    John F. Barrett
    Chairman, President & CEO
    Western & Southern Financial
    Group
    Jim Kavanaugh
    CEO
    World Wide Technology
    Stefano Pessina
    Executive Vice Chairman
    and CEO
    Walgreens Boots Alliance
    Marc Bitzer
    Chairman and Chief
    Executive Officer
    Whirlpool Corporation
    Doug McMillon
    President and CEO
    Walmart, Inc.
    Alan S. Armstrong
    President and Chief Executive
    Officer
    The Williams Companies, Inc.
    Patrick Decker
    President and CEO
    Xylem Inc.
    Charles W. Scharf
    Chief Executive Officer and
    President
    Wells Fargo
    Abidali Z. Neemuchwala
    CEO & Managing Director
    Wipro Limited
    Anders Gustafsson
    Chief Executive Officer
    Zebra Technologies
    Corporation
    John Visentin
    Vice Chairman and Chief
    Executive Officer
    Xerox Corporation
    Kristin Peck
    Chief Executive Officer
    Zoetis Inc.
    Michael Roman
    Chairman of the Board and
    Chief Executive Officer
    3M
    Project 2: Business Obligations
    BMGT 496 – Project 2: Business Obligations
    Purpose: In this project, you will discuss and analyze the arguments for
    and against Milton Friedman’s thesis that the only purpose of business is
    to make money. You will apply the arguments for and against to a
    specific ethical issue that you have previously discussed in a weekly
    discussion.
    Learning outcome met by completing this project:
    Identify ethical issues that arise in domestic and global business
    environments using an understanding of ethical concepts and of legal
    and business principles.
    How to Set Up the Paper
    Create a Word or Rich Text Format (RTF) document that is doublespaced, 12-point font. The format should be in memo form. The final
    product will be between 8-10 pages in length excluding the title page
    and reference page. Write clearly and concisely.
    Instructions:
    You serve as the assistant to the very recently appointed CEO of a
    prominent start-up that is beginning to grow rapidly. The new CEO, Tara
    Richmond, is a former general who gained visibility in the military for her
    outstanding leadership qualities. Since her arrival, the Board of
    Directors has had spirited debates on several proposals that would
    increase corporate profits but would work to the disadvantage of some
    members of the public as well as other stakeholders. Some members of
    the board are arguing that the only obligation the company has is to
    make profits for the stockholders. Other members of the board are
    arguing that the company has an obligation to the community and to
    stakeholders other than just the stockholders.
    Your boss is baffled by the debate. “When I was in the military, my duties
    to others were clearly laid out. Here, I am unsure to whom the company
    owes a duty.” She turns to you for advice, requesting that you draft a
    memo that explains what the company’s ethical obligations are in
    situations like these. She asks you to start with Milton Friedman’s
    opinion piece in 1970, arguing that a company’s only ethical
    responsibility is to make profits. That can be found here.
    She also asks you to review a much more recent memo from the Business
    Roundtable that takes a more expansive view of the responsibilities of a
    company. The Business Roundtable consists of CEOs of Fortune 500
    companies, many of whom are familiar names to her. That memo can be
    found here.
    You should do additional research on arguments for and against
    Friedman’s proposition. Respond to the following prompts:
    1. Explain Milton Friedman’s arguments supporting that a company’s
    only obligation is to make money.
    2. Explain the arguments contrary to Friedman’s position including
    where the Business Roundtable stands as well as other arguments
    you find in your research.
    3. Using one of the ethical issues that you posted in classroom
    discussions, illustrate for the CEO, how that issue would be
    resolved using Friedman’s perspective and how it would be
    resolved using the perspective of the Business Roundtable.
    4. Which of these positions do you find most compelling and why?
    Your memo should begin with an introduction and end with
    a conclusion where you make recommendations to the CEO.
    Course Material and Research
    You are expected to explain the ‘why and how’ of a situation. Avoid
    merely making statements but close the loop of the discussion by
    explaining how something happens or why something happens, which
    focuses on importance and impact. In closing the loop, you will
    demonstrate the ability to think clearly and rationally showing an
    understanding of the logical connections between the course material
    and the question(s) being asked. Using one or two in-text citations from
    the course material throughout the entire paper will not earn many
    points on the assignment. The support must be relevant and applicable
    to the topic being discussed. Points are not earned for mentioning a term
    or concept but by clearly and thoroughly explaining or discussing the
    question at hand.

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