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from  Green, M. C., & Keegan, W. J. (2020).

Global marketing

(10th ed.). Pearson.  chapter 1-3

 discuss the economic environment and major changes in the world economy in the past 20 years and the economic and trade environments of the European Union. Address both the economic and trade environments.

• Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to the global economic environment and to the trade environment of the European Union when a company is considering expanding globally.
• Examine how the changes for both economic and trade environments of the marketing concepts can be applied to the environment when considering expansion to other countries.
• Explain which strategies would be the best for a new product and an existing product using the product/market matrix based on a country’s market orientation.
• Summarize the contents of your paper in an executive summary

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