Attitude in Marketing Decisions

Directions: Write a 2-3 page paper describing the influence of attitude on marketing decisions. Be sure to discuss the components of attitude, and attitude changing strategies in marketing. Also explain the product development strategies based on changing attitudes, and summarize the influence of self-concept in marketing strategies. Use the APA 6th edition formatting guidelines below.

Your paper must follow these APA 6th edition formatting guidelines:

• Double-spaced
• 12 point Times (Times New Roman) font
• 1 inch margins
• Include a title page and a reference page (title and reference pages will not count in page total)
• Use at least two scholarly sources, properly cited reference materials
• Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.