Assume you work in the product team at
and are in charge of digital products, and assume that Tygo wants to launch a new feature in the Tygo app. (in Saudi Arabia please check the website)
The new feature is: Issuing a new SIM from the app.
As part of the product team, you have been assigned to analyze the feature from your perspective and other competitors, and you have to define the potential client and then build a short product strategy for this feature.
Now your task is to build a product strategy to be submitted to the Tygo management that includes the following:
Research and analysis of the NEW Feature “Issuing a new SIM”
Define the potential client and some details about it.
A high-level concept for a product strategy.
Hints and tips:
Structure the proposal as you see fit. Demonstrate your unique creativity and approach.
Present your ideas and arguments in a sell-able and convincing way.
can stand on its own without the need for someone to explain it.
is well written using precise and impactful words.
is supported with evidence, facts, business cases, and benchmark data.
speaks to the reader and addresses its true pain point.
Before you start working on the presentation:
1- Check Tygo’s previous Features to get a sense of what we do and how we do it. Below are links to a few of them.
/
Tygo
All Communication and Internet Services in One Place in Tygo
tygo.sa
Use Tygo’s ppt template, font “
https://arbfonts.com/search/rb
” , and branding guidelines. “Attached”